The document discusses the extended marketing mix, also known as the 7 Ps of marketing, which includes three additional elements - People, Process, and Physical Evidence - for services marketing. It provides examples of each element. For people, it refers to staff hiring and training. For process, it refers to service delivery systems. For physical evidence, it allows customers to make judgments about the organization. It then provides an example for McDonald's in the Philippines, describing their product offerings, pricing, promotion, place, people, process, and physical evidence.

1. Extended Marketing Mix People, Process, Physical Evidence