1. Culture versus
Strategy

2. Source:
Exploiting Chaos - Jeremy Gutsche

4. Culture

5. Culture
Perspective

6. Culture
Perspective
Intentional Destruction

7. Culture
Perspective
Intentional Destruction
Failure

8. Culture
Perspective
Intentional Destruction
Failure
Customer Obsession

10. Guess?

11. Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”

12. Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”
Invented grammar checkers.

13. Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”
Invented grammar checkers.
Invented electronic dictionaries
(1985)

14. Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”
Invented grammar checkers.
Invented electronic dictionaries
(1985)
Invented the laptop word processor
(1989)

15. Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”
Invented grammar checkers.
Invented electronic dictionaries
(1985)
Invented the laptop word processor
(1989)
Started building PDA (1994)

17. Smith Corona

18. Smith Corona

20. Perspective: Smith
Corona

21. Perspective: Smith
Corona
Biggest Name in Type-Writing Machine

22. Perspective: Smith
Corona
Biggest Name in Type-Writing Machine
500 million worth

23. Perspective: Smith
Corona
Biggest Name in Type-Writing Machine
500 million worth
Had a partnership with Acer

24. Perspective: Smith
Corona
Biggest Name in Type-Writing Machine
500 million worth
Had a partnership with Acer
Broke Partnership with Acer

25. Perspective: Smith
Corona
Biggest Name in Type-Writing Machine
500 million worth
Had a partnership with Acer
Broke Partnership with Acer
Filed for Bankruptcy

26. Perspective: Smith
Corona
Biggest Name in Type-Writing Machine
500 million worth
Had a partnership with Acer
Broke Partnership with Acer
Filed for Bankruptcy
Acer became 4th biggest name in
computing

28. Specifically, what
are YOU trying to
do?

30. Companies Built
During Crisis Time

31. Companies Built
During Crisis Time
Disney

32. Companies Built
During Crisis Time
Disney
Apple

33. Companies Built
During Crisis Time
Disney
Apple
Microsoft

34. Companies Built
During Crisis Time
Disney
Apple
Microsoft
ADOBE

35. Companies Built
During Crisis Time
Disney
Apple
Microsoft
ADOBE
CNN

37. Are We Good at What
We do?

38. Are We Good at What
We do?

39. Are We Good at What
We do?

40. Are We Good at What
We do?

41. Are We Good at What
We do?

43. Customer Obsession

44. Customer Obsession
Tell

45. Customer Obsession
Tell
Motivate

46. Customer Obsession
Tell
Motivate
Connect

47. Customer Obsession
Tell
Motivate
Connect
Empower

48. Win Like You’re Used
to It. Lose Like You
Enjoy It.