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Internet Marketing Party December 2018
- 1. © 2018 Roland Frasier
Business Growth In 5
Toasts
IMP December 2018
- 2. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
An Extra
30 Years
- 3. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
TOAST: To an extra 30 years
of income!
TAKE A DRINK
- 4. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
Grow
Faster
- 5. © 2018 Roland Frasier
CORE
BUSINESS
MEDIA
IP
SERVICE
VENDORS
PRODUCT
VENDORS
TEAM +
RESOURCES
SUPPLY +
DISTRIBUTION
IMP December 2018
- 6. © 2018 Roland Frasier
IDEA
INCUBATOR
MEDIA
IP
SERVICE
VENDORS
PRODUCT
VENDORS
TEAM
SUPPLY +
DISTRIBUTION
IMP December 2018
- 7. RolandFrasier.com WAR ROOM 10/18
CORE BUSINESS
MEDIA
__________
__________
__________
__________
__________
IP
______________
______________
______________
______________
______________
RESOURCES
_________________
_________________
SUPPLY + DIST.
_________________
_________________
SERVICES
__________
__________
__________
__________
__________
PRODUCT
__________
__________
__________
__________
__________
M =
___
M =
___
M =
___
M =
___
M =
___
M =
___
M =
___
- 8. RolandFrasier.com WAR ROOM 10/18
CORE BUSINESS
MEDIA
__________
__________
__________
__________
__________
IP
______________
______________
______________
______________
______________
RESOURCES
_________________
_________________
SUPPLY + DIST.
_________________
_________________
SERVICES
__________
__________
__________
__________
__________
PRODUCT
__________
__________
__________
__________
__________
M =
___
M =
___
M =
___
M =
___
M =
___
M =
___
Affiliates, Customers,
SOPs, Ops/Dev Team
Manufacturer, Supplier
Distributor, Retail Site
Website
Blog
Facebook Group
Instagram Page
YouTube Acct.
Financial
Business
Publishing
Advertising
Brokerage
Patent
Customer List
Trademark
Software
Copyright
Related
Upsell/Downsell
Cross-Sell
Substitute
Complementary
M =
___
- 9. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
TOAST: To doubling your
business in 2019!
TAKE A DRINK
- 10. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
Nothing
Down
- 11. © 2018 Roland Frasier
How To Buy Businesses For
Nothing Down
IMP December 2018
Owner Carry
Earn-Out
Swaps
ABL
Split Equity
SLiP
Base-Line
Pipe Wrench
- 12. Buy A $25M Company For $0
$25M Ask For Established Major Media Brand
$10M For 75% Instead Of $25M For All
$2M Down + $8M Financed From Cash Flow
$2M Sell 15% To Non-Competing Partner
Own 60% For $0 Out Of Pocket
© 2018 Roland Frasier IMP December 2018
- 13. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
TOAST: To buying your next
business for $0 down!
TAKE A DRINK
- 14. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
Dancing
Bears
- 15. Income
© 2018 Roland Frasier Opportunity To Exit
SANDBOX
LI-LO
Low Income
Low Exit Opportunity
DANCING BEAR
HI-LO
High Income
Low Exit Opportunity
GRAIL
HI-HO
High Income
High Exit Opportunity
RUNWAY
LI-HO
Low Income
High Exit Opportunity
WAR ROOM OCT 2018
- 17. Income
© 2018 Roland Frasier Opportunity To Exit
SANDBOX
LI-LO
Low Income
Low Exit Opportunity
DANCING BEAR
HI-LO
High Income
Low Exit Opportunity
GRAIL
HI-HO
High Income
High Exit Opportunity
ASCEND
RUNWAY
LI-HO
Low Income
High Exit Opportunity
EXIT
ASCEND
ASCEND
STOP ASCEND
STOP
IMP December 2018
STOP
- 18. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
Toast: To More Grails +
Fewer Dancing Bears!
TAKE A DRINK
- 19. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
Exit
Bigger
- 20. Revenue Multiples By Industry 2018
Source: Stern.NYU.edu
Industry
Determines
Valuation
What Business
Are You In?
What
Valuation?
- 21. Revenue Multiples By Industry 2018
Source: Stern.NYU.edu
Choose High
Multiple
Industries!
Avoid Low
Multiple
Industries!
- 22. © 2018 Roland Frasier
Reposition Towards The
Highest Exit Multiple
IMP December 2018
- 23. RolandFrasier.com WAR ROOM 10/18
CORE BUSINESS
MEDIA
__________
__________
__________
__________
__________
IP
______________
______________
______________
______________
______________
RESOURCES
_________________
_________________
SUPPLY + DIST.
_________________
_________________
SERVICES
__________
__________
__________
__________
__________
PRODUCT
__________
__________
__________
__________
__________
M =
2-5x
M =
1-2x
M =
31x
M =
.9x
M =
1-3x
M =
2-8x
M =
1-3x
Affiliates, Customers,
SOPs, Ops/Dev Team
Manufacturer, Supplier
Distributor, Retail Site
Website
Blog
Facebook Group
Instagram Page
YouTube Acct.
Financial
Business
Publishing
Advertising
Brokerage
Patent
Customer List
Trademark
Software
Copyright
Related
Upsell/Downsell
Cross-Sell
Substitute
Complementary
- 24. © 2018 Roland Frasier
Increased Valuation From
Repositioning The Business
IMP December 2018
2014
Publishing
Multiple = .91
2018
REIT + Software
Multiple = 7.73
- 25. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
Assume Exit @ 7X Multiple
684%
- 26. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018
TOAST: To bigger exits!
TAKE A DRINK
- 27. © 2018 Roland Frasier
THANK YOU
Slides Available @
SlideShare.net/RolandFrasier
IMP December 2018