1.
Startup Fundraising
• Pitch deck template for raising seed capital
• Each startup is different, included is pieces to have in deck
• Goal is to get investor excited and intrigued enough to
secure follow up meeting with investor
• Send deck as a pdf or ppt to avoid formatting issues
• * Template used for emailing deck to investors (typically first
interaction with investor)

2.
Pitch Deck
• Cover page
• Executive Summary
• Problem
• Market Size
• Solution
• Traction
• Competition
• Team
• Financials
• Conclusion
• Financing
• Appendix

3.
Cover page
• Logo
• Tagline
• Contact information

4.
Executive Summary
• What We Do
• Vision and value prop
• Key team members
• Traction to date:
• Metrics
• Capital raise:
• Raising $X seed round
• “Why now, why you, why this market”

5.
Problem
• Describe the customer, market, and problem you are
addressing
• Current solutions in the market and inability of competitors
to fulfill
• Include visuals

6.
Market Size
• What is the total market size and how do you position
your company within the market?
• Who your ideal customer is and how many of them there
are?
• Show data points and sources

7.
Solution
• Describe your product or service and its benefits
• Describe how it addresses the problem outlined on earlier
slide
• Business Model
• Include product screen shots

8.
Traction (2-3 slides)
• Sales/early adopters
• Milestones
• Key Metrics
• Product roadmap, Go to market strategy

9.
Competition
• How you fit into the competitive landscape?
• Differentiation than the competitors and alternatives that
are on the market today

10.
Team
• Highlight past accomplishments of the team and relevant
experience (Headshots & logos)
• Include directors and advisors who bring value to the
company
• Why are you and your team the right people to build and
grow this company?

11.
Financials/Budgets
• Financial projections/budgets
• Sales forecast, profit and loss statement, and cash flow (if
applicable

12.
Conclusion
• Larger vision of what company could accomplish
• Summarize the highlights of your business and
investment opportunity

13.
Financing
• Amount being raised for this round
• Dates, amounts, sources of money raised (if applicable)
• Explain why you need the amount of money you are
asking for and use of proceeds

14.
Appendix
• Press you’ve received on a back up slide
• Summary of your technology stack
• Demo/Screen Shots

15.
Pitch deck items to consider
• Design- Include visuals and charts
• # of slides (12-15)
• Tell a story
• Keep it simple