Comparison B/w International marketing & Domestic Marketing

1. Comparison Between
Domestic Marketing & International Marketing
Domestic Marketing
 “It is concerned with the marketing
practices within the researchers or
Marketers home country
(domestic market).”
International Marketing
 “It is the performance of business
activities designed to plan, price,
promote and direct the flow of a
company’s goods and services to
consumers or users in more than
one nation for a profit.”

2. Currency
 It involves exchange in the
basis of same currencies.
 It involves exchange on the
basis of different currencies.
Domestic Marketing International Marketing

3. Government Interference
 Government in interference
is zero or minimum only
incase of essential
commodities.
 Exchange takes place under
government rules and
regulations. There is high
degree of government
interference.
Domestic Marketing International Marketing

4. Barriers
Domestic Marketing
 Domestic marketing
has no such
restrictions.
International Marketing
 International trade is
characteristics by tariff
and non tariff barriers.

5. Languages & Cultures
 One language and culture.
 Culture does not affect in
domestic marketing.
 Trade should be done taking
diverse into consideration. Even
things like color combination can
be affect the trade.
 That is, many
languages and difference in
cultures.
Domestic Marketing International Marketing

6. Competition
 Competition is not as intense
as it is in international
marketing.
 Competitor’s behavior
Predictable
 International Trade is subject
to intense competition.
 Competitor’s behavior Harder
to observe & Less Predictable
Domestic Marketing International Marketing

7. Mode of Payment
 Cash, Cheques, DD’s are the
most common.
 Letter of credit is normally as
mode of payment.
Domestic Marketing International Marketing

8. Risk
 Domestic Marketing is also
subject to risk but not as
high as international
marketing.
 International Marketing is
subject to high risk. Political,
foreign exchange risk, bad debt
risk are few of them.
Domestic Marketing International Marketing

9. Research Data
 Available in single language.
 Easily accessed.
 Found in foreign languages.
 Difficult to obtain or interpret.
Domestic Marketing International Marketing

10. Mobility of Factors of Production
 Domestic Trade enjoys
greater mobility in factors of
production.
 Factors of Production are relatively
immobile as compared to domestic
marketing.
Domestic Marketing International Marketing

11. Market Aspect
 Market is much more
homogeneous and different
segments.
 Different or diverse
markets fragmented in
nature
Domestic Marketing International Marketing

12. Distribution channels
 Channels are easy to
Monitor & Control.
 Carried out by intermediaries.
 So it’s much harder to monitor.
International MarketingDomestic Marketing

13. Made & Presented By :
Rohit Kochhar 4522/13
Rusin Mishra 4502/13