1. Peter Dausman
Dillan DiNardo
Karen Tang
Rohan Singh
Karli Mather

2. $26.2
Billion

3. $26.2
Billion
per year

4. The Reality of Readmissions
Hospital readmission costs: $26 billion /yr

5. The Reality of Readmissions
Hospital readmission costs: $26 billion /yr
37% of mentally ill patients re-admit within 1
year, much higher than industry avg of 27%

6. Why Readmissions Are Costly

7. Why Readmissions Are Costly
Patients may not
remember
symptoms from
their last visit

8. End-Result of Readmissions
Less impactful patient visits
Limited or failed recovery

9. End-Result of Readmissions
Less impactful patient visits
Limited or failed recovery
 Higher costs of readmission

10. What Are Others Doing?

11. Our Value Propositions
End goal: lower readmission rates
How?

12. Our Value Propositions
End goal: lower readmission rates
How?
With Mirror MD: a unique app that
boosts patient-doctor communication
through transparent data sharing

13. Our Solution: Mirror MD
Psychiatrists work
with patients to
determine what’s
most useful and
effective to record

14. Our Solution: Mirror MD
Allows patients to self-report data between
appointments

15. Our Solution: Mirror MD
Allows data to be viewed on a web-based
dashboard, accessible to the patient, the
psychiatrist, and his staff

16. Our Solution: Mirror MD
The psychiatrist’s staff can also respond to
patient data between appointments

17. Our Solution: Mirror MD
In seconds, just
before seeing the
patient, the
psychiatrist can view
the patients
dashboard.

18. Proof of Concept

19. Customer Validation
By 2017, 1.7 billion people will be using
mobile health apps4

20. Customer Validation
Lynn Brusco, Executive Director at
Disruptive Health Technology Institute,
Carnegie Mellon University, on Mirror MD:
“In the future of health care, patients,
traditionally passive in their care, will have
a new role as an engaged part of the
solution. An app that allows patients to be
proactive, arms the physician with
accurate, real-time information and makes
the continuum of care more affordable can
be a game changer."

21. Customer Validation
Ingrid Gindin, Certified Psychiatrist, on
Mirror MD:
“I think its is a great concept. There are
some apps out there but I haven’t found
anything that people wanted to use. If you
can come up with an app that is easy to
use, I would definitely see the value in
using this program.”

22. Customer Validation
Dana Henry, MS, LPC,
Sewickley, PA

23. Other Applications & Considerations
Secure data channel to medical provider –
avoid HIPPA pitfalls

24. Other Applications & Considerations
Secure data channel to medical provider –
avoid HIPPA pitfalls
Option of making dashboard visible to
family support network

25. Other Applications & Considerations
Secure data channel to medical provider –
avoid HIPPA pitfalls
Option of making dashboard visible to
family support network
Can be used for other medical practices
outside of the psychiatry market in the
future

26. Impact of Using Mirror MD
$39.3
Billion

27. Customer
Insurance companies
Value Proposition
Reduced readmissions
=
reduced costs
Distribution Channels
Get doctors and healthcare
executives to want the system
Roll-out Strategy
Leverage current contacts for beta testing, then expand to local health providers. In parallel
build strategic alliances with local insurance providers.
Key Activities
Development
sales/marketing
Deployment
Software maintenance
Revenue Stream
Monthly payments from
Key Partners
Doctors
Key Resources
Tech & sales talent
Secure data channels
Cost Structure
Salaries
Secure data channels
Storage/infrastructure

28. Sources
• Langewitz W, Denz M, Keller A, Kiss A, Rüttimann S, Wössmer B.
Spontaneous talking time at start of consultation in outpatient clinic:
cohort study. BMJ 2002; 325: 682-683. http://www.bmj.com/rapidresponse/2011/10/29/listening-patients-how-much-time-will-they-spendtalking-about-their-initi
• NY Times. http://economix.blogs.nytimes.com/2008/11/14/do-doctorssalaries-drive-up-health-care-costs/
• PNHP.org. http://pnhp.org/blog/2012/06/13/2012-health-care-spendingincluding-administration/
• Forbes. http://www.forbes.com/sites/ciocentral/2013/09/08/will-an-appa-day-keep-the-doctor-away-the-coming-health-revolution/