Learn how to build and validate your startup idea. This event is for entrepreneurs of all stages in need of the skill set to turn ideas from your head into tangible products you can experiment with and iterate on to perfect your product. We are in VA, this time around @ TeqCorner, event partner - a great hybrid co-working/ office space, starting fro $225. TeqCorner has ample free parking and just blocks away from the new McLean Metro Station on the Silver Line. In this meetup, you’ll learn: • The life cycle of a lean application prior to development (wireframes --> mockups --> prototypes) • How to turn your ideas into tangible products within a weekend • The free tools available to equip yourself to get the job done Join us for this one time event covering everything you need to go from idea to product in less than a weekend. ------------- Kristian Bouw is the co-founder of NotionTheory, a lean startup agency helping startups build and validate their product ideas. He also leads two community driven efforts through Lean Startup Office Hours and UX Office Hours which helps solve business, product, and design problems for startups.

1. THE LEAN PROTOTYPING PLAYBOOK
Presented By: Kristian Bouw

2. former co-founder of a failed startup
Built product without validating assumptions
Could have saved 2 years and 6 figures with the
shit I know now
Current founder at notion theory
Lean startup consultancy helping startups build and
launch their web/mobile product in 3 weeks
Launched with $20k in pre-sales
Solving Design + Product Problems Solving Business + Product Problems

3. what you think
your product looks like

4. the hARSH
REALITY

5. a minimum viable product
isn’t just the product
it’s an approach
to building the product

6. ask yourself
“What are the minimum
features required to
provide tangible value to
a single customer?”

7. mvp product

8. nail it before
you scale it.

9. PAIN POINTS 1
2 VALIDATE POTENTIAL
IDENTIFY CUSTOMER’S
SOLUTIONS

10. your greatest fear should be
solving the wrong problem
(or even worse)
solving nothing at all

11. stop
wasting
Their time
(but more importantly)

12. please stop
your own
wasting
time

13. turning your ideas into
testable products
Sketches Wireframes Prototype

14. GOAL
SKETCHES
Help you conceptualize your
idea and validate internally

15. SKETCHES (aka freestylin’)

16. GOAL
wireframes
Help you visualize your
idea and validate externally

17. wireframes

18. wireframes (low-fidelity design)

19. mockups (hi-fidelity design — optional)
GOAL
Help you give your
application an accurate
sense of look and feel

20. mockups

21. GOAL
Create a mock application
(with dummy data) that simulates
a working product to get
real user feedback
prototype

22. Your prototyping toolbox
Sketches wireframes
Balsamiq
UXPin
mockups prototypes
Mockflow
Balsamiq Photoshop
InvisionApp
Proto.io
Proto.io
MarvelApp
Pen & paper
Spaghetti-O’s
iPad & stylus

23. everything is an
experiment

24. change
perspective
fail fast, fail often learn fast, learn often

25. and don’t forget
build measure learn

26. what you should do right now
step 1
step 2
Setup 30 meetings with potential customers
These are people you have identified as having the core problem you’re trying to solve
Use first 10 meetings to extract ideas and sketch potential solutions
You should be listening 90% of the time and sketching potential solutions
step 3 Build product wireframes and externally validate with next 10 meetings
Wireframes give your product the tangibility and context needed to test as a viable solution
step 4 Build prototype and get traction with last 10 meetings
Prototypes give you the best opportunity for feedback b/c they simulate the real application

27. (thanks) say hello
kristian@notiontheory.com
!
@kristianbouw
!
www.notiontheory.com