Roger West offers full-service paid search management and web development services. They promise transparency into campaigns and customized strategies to meet specific goals. Their approach includes manually managed paid search, A/B testing, and multi-location campaign management. They aim to drive qualified traffic, increase conversion rates and decrease costs per lead to ultimately increase sales. Their process begins with an audit and initial 30-day foundation, then optimizes and adjusts over 60 days before ongoing analysis and assessment.

3. WE CAN FIX THAT FOR YOU.
We’re different. Roger West offers:
+ Proven PPC success with trusted brands
+ Transparency and complete visibility into your
campaigns
+ Full-service web development/technical/creative
services
+ Customized & closely monitored PPC strategy
+ Ability to simultaneously manage multi-location,
cross-channel campaigns

5. TRANSPARENCY –
SEE FOR YOURSELF
We’ve got nothing to hide.*
+ Full access to your paid search account, campaigns
and analytics
+ Status reports on exactly what we’re doing
+ Custom reporting for your specific KPIs and goals
+ Full disclosure of what’s working and what isn’t
*Except for what happened the last time we were in Tijuana. Never mind. The
charges were dropped anyway.

6. WE’RE MORE THAN PPC
Sometimes, the problem isn’t fixable within your PPC campaign itself.
Sometimes, evil gnomes are involved. Whatever the issue - we got this.
+ Testing – A/B testing of landing pages/web pages to determine what works
best
+ Technical issues – responsiveness, site speed, mobile UX, redirects
+ Design issues – landing pages, display ads, social media ads
+ Content issues – keyword-rich, engaging content

7. CUSTOM STRATEGY
+ No “set it and forget it.” We’re always thinking about
you. Not in a creepy way.
+ Strategy built around your specific goals and
objectives
+ Manually managed – not automated
+ Consistently reviewed, assessed and adjusted to
optimize performance
+ True partnership – we’re not just a random 3rd party.
We’ll help you with anything.

8. MULTI-LOCATION CAMPAIGNS
We’ve developed a multi-location campaign service that
allows us to do ALL.THE.THINGS:
+ Create and manage hundreds of landing pages with
variable data
+ Manage and track online and offline campaigns
+ Administer all location-specific information in one
simple interface
+ Build specific promotional campaigns and landing
pages on the fly
+ Track, monitor or reallocate spend for optimal results

9. OUR GOALS
+ Drive more qualified traffic
- GOOGLE ADWORDS
- BING & YAHOO
- GOOGLE RETARGETING
- DISPLAY ADVERTISING
- PAID SOCIAL ADS
- PRODUCT FEEDS
+ Increase conversion rates
- TARGETED MESSAGING
- CUSTOM LANDING PAGES
- LEAD CAPTURE FORMS
- ONSITE & A/B TESTING
+ Decrease costs per lead
- CUT WASTED SPEND VIA PPC AUDIT
- ANALYTICS MONITORING AND MANAGEMENT
- CALL TRACKING
- LEAD QUALITY MEASUREMENT
- LEAD SOURCE ANNOTATION
+ Ultimately increase sales & achieve lasting
world peace

10. 30-60-90 DAY PLAN
30 Days – Building a Foundation for Success
We’ll start by gathering all the info we need to build a solid plan. Conduct audit, research
keywords, create ads/content, & set-up account, ad groups and campaigns
60 Days – Optimize and Adjust
As your campaigns gain traction, we’ll see what’s working and what isn’t and reallocate spend to
the most effective channels.
90 Days to Infinity and Beyond – Analyze and Assess
We’ll continue to closely monitor and assess your campaign on a regular basis, so we can quickly
make changes to capitalize on any opportunities and avoid wasted spend. We’ll also walk you
through the analytics and regularly assess our plan to ensure we’re meeting your goals.

11. NEXT STEPS
+ We’ll have a 15- 20 minute discovery call with you to
learn about your needs
+ You provide us with access to your Adwords account
+ We’ll perform an audit of your current PPC activities
+ We’ll review the results with you in another
call/meeting
+ We’ll put together a detailed scope of work for you to
sign off on
+ MAGIC HAPPENS

12. READY FOR REAL RESULTS?
Let’s talk.
info@rogerwest.com | (800) 237-5969