1. MEDIA COMPANY CASE
STUDY
TASK 1 UNDERSTAND THE
STRUCTURE AND OWNERSHIP
OF THE MEDIA SECTOR
JACK ROGERS

2. APPLE
Apple belongs to the ICT media sector, it
produces hard ware and soft ware.
Apple was originally just based it company it
also it has moved into the company but has
moved into the media sector because of the
iTunes section that has been created.

3. WHO OWNS APPLE
The shareholders owned Apple when Jobs was alive and continue to own Apple after his death.
The pictures shows who owns apple as you can see it is mainly share holders as after the death
of Steve jobs no one owns the business .

4. APPLE IS VERTICALLY ORGANIZED
It is vertically organized as its all apple its not any other companies
or business its just apple for example iPod ,I pad and I phones and
iMacs are all produced by Apple then there's the apps such as I tunes
and the app store all owned and produced by Apple then there is the
hardware and software again because it is all vertically it is owned
by Apple.

5. COMPETITORS
 The competitors of apple are other software such as
 Dell ,
 Sony,
 windows,
 Google,
 Hp
 If we are looking at the competitors of apple I phone then there competitors would be
 Blackberry
 Nokia
 Samsung
 Apple has recently just release there latest phone the I hone 5 this technology is amazing with the latest software
installed and features that are allot more advanced than there previous I phone 4s this means that the phone of the year
the I phone 5 will obviously have competitors which will try and compete with apple. For example Nokia have just
release there best and latest phone yet the nokia lumia 920 and black berry have released a latest phone that is light and
most importantly affordable at a reasonable price below are the phones.
Nokia lumia 920 Blackberry 9320 IPhone 5

6. CUSTOMERS
The customers for apple are shown by the graph underneath it shows that
apple products are getting more popular throughout the years as you can
see in 2009 14 million I phones were sold I n the uk bearing in mind the
population is 62,641,000 that’s 62 million so that’s just less than a quarter
of the uk’s population with I phones alone this increased in the next year
by a huge 2 million ending up with 16 million people with I phones that
means that over a quarter of the population with I phones an extra 2
million from the year previously. And from 2009 to 2012 a huge difference
of 6 million I phones were sold in those years.
2009: 14 million iPhones, 4 million iPads, 9 million iPods
2010: 16 million iPhones, 7 million iPads, 19 million iPods
2011: 19 million iPhones, 5 million iPads, 9 million iPods
2012: 20 million iPhones, 9 million iPads, 7 million iPods
2009 I phone 3 2010 I phone 4 2011 I phone 4s
2012 iPhone 5
The graph here shows
that the majority of both
male and females,
males have a higher
percentage with 57 %
to 43% of buying an
iPhone in the years
2011 to 1012.the graph
shows that more men
buy I phones rather
than women

7. THE DEATH OF STEVE JOBS
The death of Steve jobs had changes the world and changed Apple forever the
owner of apple Steve jobs not only was he the chair holder of Apple but the
co founder of it as well, even though it was sad that Steve jobs died it left a
huge impact on the others for example who will be the chair holder and the
co owner of the biggest successful technology organization around the
world He died of respiratory arrest related to his metastatic tumor on
October 5, 2011.

8. STEVE JOBS INVENTIONS
Steve jobs was responsible for the releases of the ipad 1, 2, and of
course he latest apple before the death of him was the latest ipad
3.he was also responsible for the releases of the I phone 1, 2, 3, 4,
4s, and of course the latest iPhone the iPhone 5.the IPhone 4 was
the most best selling IPhone out of the 6 apple IPhones. I pod are
also stave released all of the IPods 1st
2nd
3rd
4th
and 2012 releases of
the 5th
generation.Ipad IPhone MacBook air 2

9. BIBLIOGRAPHY
I pad 3 www.googleimages.co.uk this is the link
http://www.google.co.uk/imgres?q=ipad&num=10&hl=en&safe=active&tbo=d&biw=1600&bih=1019&tbm=isch&tbnid=qM6hjhMNpde-mM:&imgrefurl=http:/
NEW IMac this is the link http://www.apple.com/uk/imac/
www.googleimages.com
Nokia lumia 960 this is the link
Steve Jobs holding iPhone 4 www.googleimages.com

10. BIBLIOGRAPHY
I pad 3 www.googleimages.co.uk this is the link
http://www.google.co.uk/imgres?q=ipad&num=10&hl=en&safe=active&tbo=d&biw=1600&bih=1019&tbm=isch&tbnid=qM6hjhMNpde-mM:&imgrefurl=http:/
NEW IMac this is the link http://www.apple.com/uk/imac/
www.googleimages.com
Nokia lumia 960 this is the link
Steve Jobs holding iPhone 4 www.googleimages.com