http://www.rofindustries.com | In this day and age, many businesses and individuals are producing their own video content. Though DIY video has come a long way, there’s no substitute for hiring a professional to meet your goals. This presentation includes tips for finding a videographer who understands your needs.

2. With digital photography now
more accessible than ever, it’s
a cinch for businesses to
produce their own video
content, such as training videos
or coverage of important
events. However, even with
the proliferation of do-it-
yourself videography, there are
still many benefits to hiring a
professional. Selecting a
capable videographer can
mean a world of difference
when it comes to creating a
flawless video, especially for
live events. From shooting in
low-light venues to strategizing
audio set-up, the right
professional can help make
your video needs a reality.

3. To start the hiring process, it’s a
good idea to sketch an outline
of what you’d like your film to
achieve. You can present this to
each prospective hire, and a
good videographer will ask
questions and make suggestions
concerning how to meet your
needs. It’s important that both
client and videographer reach a
mutual understanding for the
final product.

4. Be sure to ask your videographer
about their camera and
accessories, such as:
• Lights: If you’re hiring for a
low-light event, such as a
nighttime awards ceremony,
make sure the videographer
has equipment to capture all
the action.
• Camera: Look for online
reviews to ensure they’re using
a dependable product.
• Audio: Have the videographer
review the set-up of the event
ahead of time so they can
determine if spot mics will be
needed to capture additional
audio.

5. View Reels
Before meeting with each
potential hire, view several
examples of their work. Analyze
whether they take an approach
that’s straightforward and
documentary-style, or if they
use lighting or effects for a
glossy look. Make sure their
technique matches the tone of
your event so you can ensure
the quality of the final video.

6. Rate: Make sure you
understand the full
expense of the project
ahead of time, including
any hidden costs (such as
transportation fees).
References: Ask if they
have references that you
can call for further
questions.
Edits: Make sure the
videographer you hire can
be flexible if edits are
required. Some pros
refuse to alter a final cut
or give up ownership of
the editing process.

7. Most professional
videographers handle a
variety of events,
including corporate
functions. Whether
filming a laidback
employee retreat, or
recording an important
sales conference, your
videographer must
understand how to best
capture the affair. A good
videographer will use cuts
or edits to keep the final
product interesting, such
as splicing live speeches
alongside one-on-one
interviews from all
corners of the event.

8. Businesses often record
meetings and seminars to
archive for later needs,
and need a pro who can
handle the task. Make
sure your videographer
understands complex
seating arrangements and
the best way to get screen
time for each speaker.
They may also want to
bring an assistant and
extra cameras along for
close-up shots.

9. Many types of events, from weddings to corporate functions, also involve live music
or performers that may pose a challenge to videographers. If you’re hoping to
capture a performance with lots of action, it’s best to meet with the videographer
ahead of time at the venue. This way, they can decide whether they’ll need several
camera operators or stationary cameras placed around the space for close-up shots
or alternate performance angles.

10. With over 15 years of experience working with corporations and businesses, ROF
Industries Inc. can help put your event in the spotlight. We have experience with all
aspects of video production to give your business the competitive edge, or your
personal event a truly unique, professional look.
For more information, visit our website at www.rofindustries.com.

11. Summary
In this day and age, many businesses and
individuals are producing their own video
content. Though DIY video has come a long
way, there’s no substitute for hiring a
professional to meet your goals. This
presentation includes tips for finding a
videographer who understands your needs.