Mission Hospital's 10 step marketing plan targets class B patients who want accessible, affordable healthcare. The plan positions Mission Hospital as the only secondary hospital offering excellent yet affordable care near class B patients' homes. With a market size of P170 million, Mission Hospital aims to dominate its P85 million niche by strategically locating near communities and using promotions to showcase its competitive prices and quality care.
1. 10 STEP Marketing Plan for MISSION HOSPITAL and AMBULATORY SURGERY CENTER DR. Roel Tito A. Marcial June 19, 2010
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5. I want the best healthcare I am complete when I have A nearby quality hospital
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8. Mission H. is only #3 in niche: Class B patients l Class vs. Brand Matrix Mission H Medical City Manila East St. Therese Alfonso Specialist H. Class A Beam Class B Class C and D
9. 3b. Mission H. unique positioning is shown in this competitive map The ratings of the competitors used Mission Hospital as the baseline and were according to the perception of patients. Hospital Competence of Doctors Competitiveness of rates Accommodation of Staff Cleanliness/ Presentation The Medical City Manila East St. Therese Alfonso Specialist Mother Regina Mission Hospital
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11. 5a. Based on competitor data, class B market is approximately P170 million SOURCE: http://www.manilatimes.net/national/2006/oct/25/yehey/business/20061025bus6.html
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