About Asia Company Profiler 2012

About Asia | 2012 | 东方生意桥

About Asia Business Consulting is a Dutch – Chinese advisory
firm specialized in connecting your business to China.

We prepare, position and connect companies to the growing markets of China.
We do this together with you by (i) creating a solid China Strategy for your business, (ii) identifying the most valuable contacts & retrieving important sector
information and (iii) connect you to our network which gives you a head start in China. To successfully invest in China, a local approach is crucial.
Networking plus on-the-spot research is our core business and combined with our academic and hands-on practical knowledge, we are ready to facilitate
your move to China.

About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.
in advising its clients on how to generate business in and from Asia. Please contact us for more information at:
Business Consulting
info@aboutasia.nl - www.aboutasia.nl

About Asia | 2012

About Asia Business Consulting is a Dutch – Chinese advisory
firm specialized in connecting your business to China.

What can About Asia do for your business?
Our main service is to establish contacts for you in China and to perform local market research. This is the first step for We build a local network in China for your
company. This opens up new opportunties
any company wanting to do business in China. Our local approach guarantees you that you will have knowledge of the
specifically created for your business.
local situation in China which increases your chances of success. We always have one of our consultants on the spot
–Sophia Huang– Consultant About Asia
in China, and most of us divide our time between Holland and China to stay in touch with clients and our Chinese
network. We provide you with knowledge of local Chinese customs and can use our network quickly in your favor.

In every sector in China it is all about the people you know.
In whatever sector you will be active in China, it is extremely important to know the right people to create the
cooperation you are looking for. Establishing a network takes time and commitment, we constantly manage and
expand our network in China to serve our clients in the best way we can. The carefully designed business model we
present in this document helps our clients to build up a respectable and solid contact database in China in a structured
way. In addition to building this network for you, we perform crucial local market research that helps you understand
your Chinese business environment, represent your company and if requested we guide you personally in China.

Questions we will answer for you.
What are the service and price levels in China in my sector and do they differ per city or region? Who are my main
competitors in China? With whom should I co operate? How are projects initiated in China and how can I be involved
from the beginning? What cultural obstacles will I encounter in China?

Business Consulting

Why China?

China is expected to be the largest economy in the world (leaving the United States second) before 2020. In
the last 30 years China has grown from a closed, agricultural based medium sized economy to a
transitional, industrial and rapidly growing economic powerhouse.

China’s economy has shown
growth rates of 10%
on average for 30 years in a row. This This year (2012) Mr. Xie Jinping will be
economic growth is unprecedented and installed as China’s new president.
has transformed the country enormously. The general view is that this leader is
more progressive,
which will open the country to more
foreign influence.

Foreign direct investment (FDI)
China is the largest country in the world in China rose to a record
in terms of population. More than
$116.0 billion in 2011,
1.3 billion people underscoring confidence of foreign
(+/- 20% of the world population). About companies that rising incomes will boost
200 cities in China have over 1 million demand in the world’s fastest-growing
inhabitants. major economy.

Strive to be ahead of your competitors.
China is the world’s largest market for
basically anything in 2040.

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Our experience

In the last five years we have created a valuable network and research base that has shaped direct entry
points and a head start for our clients. We advise our clients where and in what way they are most likely to
succeed in China.

3PLUS1 is a consortium of F.C. Utrecht is a professional Chinese Radio & TV Production, camera, editing Extended Music (EM) is a
four medium-large Dutch football club active in the top connects Chinese and and post-production are the management and bookings
architect firms founded to football league in the Western culture and activities of 16X9 agency for DJs/producers.
discover the opportunities Netherlands. About Asia is society by different media Filmproduction. In October We executed market
in China. About Asia is the the representative of F.C. channels. CRTV 2011, 16X9's documentary research for EM, and are
representative of 3PLUS1 Utrecht in China and has broadcasts in Mandarin, "Urbanisation in China" has building a Chinese network
in China and has initiated contact with several Cantonese and Dutch. won the award for 'best with stakeholders in the
positioned the company in Chinese super league clubs About Asia covers various documentary' at the music industry that
the Chinese market by and government officials in developents in China for Istanbul International Film comprises record labels,
providing market research, China. We work with F.C. CRTV's shows by being Festival. Currently About event organizers and
creating entry contacts and Utrecht to utilize the on-the-spot at importants Asia works with 16X9 on artists. Collaborations
managing relations with opportunities that China's events in China and the another documentary about between Dutch and
Chinese counterparts and growing sports market offers. Netherlands. China. Chinese producers have
prospective clients. been initiated.

Business Consulting

Our business Model | Prepare > Position > Connect

We structure our services in three separate phases: Prepare > Position > Connect. With these services we
offer our clients a cost efficient way to tap into the largest growing market in the world. Each phase has a
different purpose and contributes to a constructive China Strategy for your business.

Prepare > Position > Connect

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Annual Business Cycle | 12 months | 3 periods

Our 12 month business cycle pictured below enables you to carefully choose the right strategy and enter
China in the right way, by connecting to the right people. By following the Prepare > Position > Connect
model, you will have a solid base of information and contacts with which you can succeed in China.

“This phase is important as
Month 1 Month 2 Month 3 Month 4 Month 5
you have to know the local
situation before you can act. Period 1:
We execute market research Prepare
by doing dozens of interviews Strategy Preparation Local market research Local market research Reporting &
in your sector in China and at Development phase month 1 (China) month 2 (China) evaluation
the same time establish the period
base of your new China
network.

“During this phase we position Month 5 Month 6 Month 7 Month 8 Month 9
your product or service and
take culture and persuasive Period 2:
marketing into account when Position
Positioning Preparation Focused positioned Focused positioned Reporting &
doing so. You now know what
and follow- phase meetings (China) meetings (follow-up, China) evaluation
Chinese potential business
up strategy period
partners would like to see and
this is what we communicate.”

“We introduce you to your
new possible partners and Month 9 Month 10 Month 11 Month 12 Month 1
clients on-the-spot in China Period 3:
and prepare these meetings
carefully. The right attitude is Connect
Entrance Preparation Follow-up focused Introducing the client First annual
crucial now. We guide you phase meetings (China) physically (China) evaluation
strategy
through this sometimes tricky
cultural process.”

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Prepare | 4 Months
Before a strong position in the Chinese market can be attained, it is extremely important to know what is
going on in your sector in China. The exploring period is of key importance (especially for companies with
little or no experience or contacts in China).


Strategy Preparation phase Local market research month 1 (China) Local market research month 2 (China) Reporting & evaluation
Development period

In this period, About Preparing the local market research is The first month of research will be In this phase we have more information We work with practical
Asia together with important in order to attain the intensive. All information that could about the industry and better reporting materials, it will
the client decides on predefined deliverable results. Here potentially be relevant is stored in understand the developments in your be clear to you what we
an initial focus area we scan the regions we will visit and structured interview formats. We sector. The appointments become more did, and why we took
and strategy. We contact the persons we will meet. In actively search for the best sources in focused but still informative and not too those actions in China for
plan where we have addition, this phase contains practical your sector. Network events in China business focused yet, as your business your company. We deliver
to go and who we preparations (visa, travels etc). are attended to increase fact finding positioning and representation will take practical, usable results.
have to meet. results and the network base. place in the next phase.

In this phase you will receive:
• Market scan
• Contact database
• Interview reports
• Advice on positioning
(China Strategy first draft)

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Position | 4 Months
A strategic position can be attained in China only when realizing that we are dealing with a different culture
and another way of doing business. About Asia will advise on marketing materials, continues relationship
building and will start and the positioning of your company in China.


Positioning Strategy Preparation phase Focused positioned meetings (China) Focused positioned meetings (follow- Reporting & evaluation
Development up, China) period

In this period, we review We advise and prepare modern but During the second visit we focus on We establish a solid relationship with We work with practical
the advised actions of localized tools to communicate the meetings with potential future business your potential business partners. We reporting materials, it will
the Prepare phase and client’s product or service with partners and clients. We communicate focus on business minded contact to be clear to you what we
work on a good strategy potential future business partners. We the predefined message on the right spot make sure you can talk serious did, and why we took
of our client in China. focus on which appointments we want at the right time. The goal of these business once you arrive in China those actions in China for
We aim to create an to make (and schedule them) for the meetings is to prepare the Chinese side yourself in the connect phase. your company. We deliver
optimal response from second China visit. Next to that, this for meeting you during the next phase practical, usable results.
our client’s new China phase contains practical preparations. (Connect) in which we want to discuss
network. serious co operation possibilities.

• Local representation of your business
• Contact database (extended)
• Interview reports
• China strategy (extended)

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Connect | 4 Months
Possible Chinese partners and clients are introduced to you in this phase, as we have created good
conditions for the introduction of your company. Constructing your own personal ‘click’ (guanxi) with
Chinese business partners will be an interesting process.


Entrance strategy Preparation phase Follow up focused meetings (China) Introducing the client physically (China) First annual evaluation
development

In this period, the During this preparation phase we Before introducing you, we make sure You will be introduced to the We evaluate the first
strategy must define strongly focus on specific parties the meeting will be focused on the established contacts and we guide you year of co operation
the way to enter the with which we have already wanted topic, by means of a during these meetings. From here and possibly create new
market. You will constructed a connection. We make preparation visit (relationship business can develop directly between targets for year two.
prepare your sure you feel prepared for a management). We once more point you and the Chinese side. We can also
personal introduction convenient on-the-spot out the purpose of your visit to China introduce you to a trustworthy office
and related introduction. We arrange a program to your potential Chinese that can advise you in regard to legal
promotion materials. of meetings for you in China. partners/clients. issues.

• Connecting you to a number of parties on-the-spot
in China
• Comprehensive contact database
• Follow-up strategy including practical implications
of all findings

Business Consulting

Contact us

Please contact us at info@aboutasia.nl for more information and visit our website
www.aboutasia.nl to find out more about our services, our team and our references.

NETHERLANDS HONG KONG
Ferguutstraat 20-3 Suite 902, 9/F
1055SZ Amsterdam 26 Des Voeux Road
The Netherlands Central Hong Kong
info@aboutasia.nl info@aboutasia.nl
www.aboutasia.nl www.aboutasia.nl

Mr. Michiel Roosjen Mr. David Yao
+316 28054886 +86 13902910203

Mr. Roel Sprangers Mr. Yok Zhang
+316 24903664 +86 13530055722

Business Consulting

About Asia Company Profiler 2012

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