Looking for clever, organic ideas to generate massive app downloads? Check out our approach that let us garner 86 million downloads without spending even 1 US$!!

1. Alok Kejriwal
CEO
Games2win
How we got 86
million
downloads with
ZERO spends

2. Disclosure:
• I am not an MBA
• I am not an Engineer
• I am not a CA
• I am not an LLB
• I am not a PHD
• I am not IIT
• I am not IIM/abcdefg
• I am nobody..
• I am just an
Entrepreneur 

3. So, First of all…
For coming to hear this

4. What makes us deserving of this bhaashan?
• 86+ million mobile games
downloads & adding 2 million
each month!
• 7.0 million mobile monthly
players
• 3.0 million unique players
• 50+ unique mobile titles
• Including the #1 Top Ranking
games like “Parking Frenzy” &
“Power Cricket T20”

5. ALL
ORGANIC
& VIRAL!
86

6. 1 Billion Minutes
of engagement delivered in 2015
438
1,020
WorldWide Engagement
2014 2015

7. Almost 1 million minutes
entertained in India daily!
111
341
India Engagement
2014 2015

8. We are not a one-trick pony

9. We have many successful titles!
Power Cricket
BFF High School
Fashion
Trailer
Parking
Kursi Cricket
SuperMom Fashion Love
Story
Fab Tattoo
Artist
Parking
Frenzy
Top 25 Sports games on
Google
20million+
downloads
500k+ downloads 500k+ downloads
5million+
downloads
1million+
downloads
Top 50 RPG games
on Google
Top 100 RPG
games on Google

10. Including a #1 and #2 game
in the world (USA iTunes Top Free App)

11. #1, #2, #3 Game USA iTunes ! (Dec 2016)

12. We are a Google “Top Developer”

13. Enough of the boasting and Gyaan
Daan & more of sharing now..

14. I suffer from...

16. Huh??

17. That’s a Historical Picture* depicting
The Seven Deadly SINS!
*By Hieronymus Bosch

18. What are they?

20. Since We ALL commit them, we
leveraged them in our games!

21. SLOTH = LAZY

22. Consider our game Parking Frenzy that
has 20+ million downloads

23. What’s our best selling ‘in-app’ in the
game? (over 50k US$)

24. What does ‘REVIVE’ do in the game?

25. This is a car you drive in the game

26. When you CRASH your Car…

27. REVIVE instantly REPAIRS it!

28. And makes it NEW 

29. That became a Yahoo! Case Study!

30. Similarly, ‘Instant Finish’ in our Dress Up
Games are also our best selling ‘lazy’ in-apps

31. Takeaway:
People are LAZY and will PAY &
ENGAGE to remain LAZY…

32. PRIDE

33. Consider our game:

34. 40% of users are signed in to the
LEADERBOARD; 15% are ADDICTS

35. Takeaway:
People love VANITY. Provide them
opportunities to be VAIN in your
app and watch them engage!

36. WRATH

37. WARNING:
The images you are about to see
are DISTURBING.
If you are a baby, have heart issues
etc., then please LEAVE NOW…

38. Our Best RPG Online Game (5 million plays)
KILL OSAMA BIN LADEN

39. Check out the
Super SUCCESS
of Sniper
Games on the
Play Store

40. Takeaway:
Revenge is a sweet dish… best
served as an app.

41. GREED

42. In bat2win, we give away Rs. 500, 3 times day…

43. Massive data pointing to…?
Game plays
per user per
month =
105!
Retention
post 7 days
= 40%
Top players
playing 200
times per
day

44. Greed also means “its never enough”

45. Takeaway:
If you can fulfill GREED, you will
be able to employ SLAVES…

46. ENVY

47. Girls and their Moms love playing
‘Dress Up’ Games

50. Ranks of one of our Dress Up Games

51. Linkedin gamifies vanity and how!

52. Takeaway:
Like in Dress Up Games, use
ENVY to create MASSIVE
engagement in your
apps/games

53. GLUTTONY =
CAN’T HAVE
ENOUGH

54. Check the top sports games
in India (Android)
Top Sports Games India = Cricket!

55. Case Study : Celebrity Gaming

56. About “Miranda Sings”
• Miranda Sings a.k.a Colleen
Ballinger is a multiple award wining
Comedian and one of Top 10
YouTube Stars in the world.
• Miranda has a York Times #1 best-
selling book titled Selp-Helf.
• On the social front, Miranda Sings
has:
– 5 million + YouTube subscribers
– 2 million + Twitter followers
– 2.7 million + Instagram followers
– 1.3 million + Facebook fans

57. Game Case Study

58. We created a hidden object game in which ‘Mirfandas’
(Miranda’s fans) help her search for her stuff which the
Haterz have hidden!

59. Deep, deeeep, deeeeeeeep integration with the
Celebrity and the game

60. Lots of game dev effort
= Lots of consumer love

61. #1, #2, #3 Game USA iTunes ! (Dec 2016)

62. Takeaway:
Never Say Never. Sometimes,
it’s never enough…

63. LUST =
FANTASY

64. Doing things YOU CAN’T DO…

65. Which kinda cars do Girls
in the USA want really bad?

66. And we make ‘em drive ‘em

67. Or even “Special Cars”

68. Or driving an INDIAN BEST BUS!!
(One of our best sellers!!)

72. Takeaway:
What you CAN’T do, you
WANNA DO… so… make it
happen… Virtually at least!

73. Summary
• Sloth
• Envy
• Pride
• Greed
• Lust
• Wrath
• Lust

75. Connect with me! & Q
• e-mail - alok@rodinhood.com
Facebook -
facebook.com/rodinhood
Twitter - @rodinhood
• LinkedIn - alokkejriwal
My social network for anyone
enterprising! therodinhoods.com
• Presentations –
www.slideshare.net/rodinhood