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Consumer CommuniCations Glossary

                   defining terms used in
                 environmental sustainability




                                                                                                                  ssessment
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Contents
1.	 introduction                                          04

2.	 	 ramework of Environmental sustainability
    F                                                     06

3.	 life cycle assessment                                 08

4.	 common terminology across greenhouse gas Emissions,
    water, and Product-related waste                      09

5.	 general definitions                                   10

6.	 greenhouse gas Emissions                              11

7.	 water                                                 13

8.	 Product-related waste                                 14

9.	 	 ext steps for the glossary Project
    n                                                     16

10. acknowledgements                                      17

glossary                                                  18
consumer communications Glossary




Preface
T the consumer communications Glossary Project was initiated by the consumer
  Goods forum (cGf) under the auspices of the forum’s sustainability pillar.
  this project is linked with the current work of the measurement sub-stream
  within the sustainability pillar, which aims to identify standard metrics for our
  industry across many of the terms defined within this glossary. this project also
  follows the publication of “a Global language for Packaging and sustainability:
  a framework and a measurement system for our industry”, which was also
  developed within the cGf sustainability pillar.

  it should be noted that there are other organizations that have identified this need
  and are pursuing similar projects. the Glossary Project recognizes the need to
  join up with this work and also sees value in publishing the initial output now to
  build momentum and to allow for initial implementation even as the definitions
  are further expanded. section 9 of this report will discuss the next steps for
  taking this work forward.

  the members of the Glossary Project were drawn from both manufacturing and
  retail, and the cGf would like to thank the following companies for participating:
  the Kroger company, l’oréal, nestlé, Pepsico, Procter and Gamble, sara lee,
  tesco, unilever, and Walmart.

  cGf also wants to thank the management consultancy a.t. Kearney for their
  consulting support for the project from its inception through to the preparation of
  this report.




                                                                                         …03
1         introduction

      1.1 Vision for the Project                              1.2 scoPe of the Definitions


      environmental sustainability is increasingly            the current scope of the Glossary Project
      important to consumers and businesses                   includes consumer communications focused
      alike. consumers are more likely to consider            on Greenhouse Gas emissions, Water, and
      environmental impact in their purchasing                Product-related Waste. these topics were
      decisions, and businesses are increasingly              chosen based on their relevance to consumers
      marketing themselves and their products based           and the current focus of industry efforts. in the
      on their sustainability credentials. however,           longer term, these definitions can be expanded
      the absence of a common, well-defined lexicon           to other environmental sustainability topics and
      of environmental sustainability terms makes it          broadened in scope to include other audiences,
      difficult for consumers to make informed choices.       such as suppliers and other trading partners.
      the variety of terms, usages, and claims that are
      being applied in the consumer goods industry can        the Glossary Project has sought to provide
      rob those terms of meaning, making it difficult for     definitions that are robust and meaningful as
      businesses that are genuinely leading in this area      well as simple and clear. in the first instance, the
      to differentiate themselves.                            Glossary seeks to remain consistent with criteria
                                                              from a variety of international sources including
      the purpose of this Glossary is to begin to             international standards organization (iso), World
      harmonize and clearly define the terms that             resources institute, Global reporting initiative,
      businesses use to describe their environmental          ec Guidelines, us environmental Protection
      sustainability efforts. the benefits of this include:   agency, and us federal trade commission Green
                                                              Guides. at the same time, these definitions have
                                                              been tempered with the need for a simple and
                   consumers better educated about the        user-friendly set of definitions for consumer
            relative impact that different environmental      communication.
                improvements have on the environment

                     Greater ability to make meaningful
                comparisons of companies and products
                   based on their environmental impact

                  Purchasing decisions more accurately
                    reflecting the impact that a product
                    or company has on the environment

                  companies competing on meaningful
        dimensions of environmental sustainability and
          being rewarded for outperforming their peers




04…
consumer communications Glossary




1.3 structure of the rePort                           next, the definitions for each of the three topics
                                                      are provided, along with a brief comment on the
                                                      topic. note that the comments are for context only
the remainder of this report is structured in three   and are by no means intended to be a definitive
parts:                                                discussion of the topics. the topics are presented
                                                      as follows:
first, the organizing frameworks employed to
structure the Glossary are described:                 section 5
                                                      General Definitions
                                         section 2
                           describes a framework      section 6
                   of environmental sustainability    Greenhouse Gas emissions

                                         section 3    section 7
                 describes life cycle assessment      Water

                                         section 4    section 8
                  describes common terminology        Product-related Waste
                   applied across the three topics


                                                      finally, next steps for the Glossary project are
                                                      described. the report finishes with a terms
                                                      section in which definitions are accompanied by
                                                      an example of use of the term as well as some of
                                                      the common claims associated with each term.
                                                      again, these claims are not endorsed by the
                                                      Glossary Group but are provided to capture the
                                                      claims that are currently in use.




                                                                                                           …05
2          framework of environmental sustainability

      across each topic, the terms in this Glossary are organized according to a framework that was modified
      from the Waste management hierarchy1. this is used as an organizing framework across the three topics,
      and there is no suggestion that it is preferable to others in use.

      Figure 1: Framework of Environmental sustainability



                                                                                           in the first instance, the organisation should
                                                                                           minimise the resources used while still ensuring
                                                                                           proper product quality.

                                             reDuce

                                                                                           once the optimal resource use is determined,
                                                                                           the extraction of those resources should follow
                                                                                           principles of conservation and stewardship.


                                            steWarD

                                                                                           after resources have been used, they can be
                                                                                           recovered, reused, and/ or recycled in order to
                                                                                           minimise further resource extraction.
                                            recoVer
                                             reuse
                                            recycle
                                                                                           in the final stage, waste for disposal should
                                                                                           minimise long-term environmental impact
                                                                                           or, where not possible, the impact should be
                                            DisPose                                        mitigated in other ways.
                                            mitiGate




      2.1 reDuce                                                                      instead, the right balance between reduction and
                                                                                      utility must be struck to ensure that the product
                                                                                      or packaging fulfills its intended purpose to
      in the first instance, companies can reduce and                                 the required quality standard, while still
      optimize their use of resources – including land,                               minimizing use of resources.
      materials, energy, or water. as is described in the
      cGf Packaging Publication “a Global language
      for Packaging and sustainability”, reduction itself
      is not the sole consideration in resource use.


      1
          the waste management hierarchy is a commonly used framework for describing waste management efforts.
          see for example http://www.epa.gov/osw/homeland/hierarchy.htm.
06…
consumer communications Glossary




2.2 steWarD                                            2.4 DisPose/ mitiGate


once is it determined how much of a resource           at the final stage, resources are disposed into
is appropriate to use, steps can be taken to           the environment as gas emissions, effluent
minimize the environmental impact in the               water, and solid waste. initiatives at this stage
extraction or use of those resources.                  seek to minimize or mitigate the negative impact
in the case of water, for example, consideration       of this disposal. effluent water quality, safe
can be made as to whether the withdrawal of            decomposition of waste materials, and mitigation
water will contribute to water scarcity in a region.   of greenhouse gas emissions through carbon
in the case of energy or materials, renewable          offsetting could all be considered in this stage.
resources or recycled materials may help
steward and conserve limited natural
resources.




2.3 recoVer/ reuse/ recycle


after resources have been used once, they can be
recovered or reused to reduce further resource
extraction. this principle applies equally to water,
materials, and in some cases energy. often, the
way that a product is designed and the support
that a company provides in reuse or recycling will
make a substantial difference in the rate at which
consumers reuse and recycle. recovered energy
is also an important element of recovery.




                                                                                                           …07
3        life cycle assessment

      the life cycle assessment (lca) approach considers the inputs, outputs and environmental impact of a product
      during its full life span from raw materials to final disposal. the united nations environmental Program has
      proposed that “the purpose of life cycle thinking is to prevent piecemeal approaches and avoid problem shifting
      from one life cycle stage to another, from one geographic area to another, and from one environmental medium
      to another.” lca is particularly useful in determining where across the value chain the greatest environmental
      impact lies for a particular product. lca may have its limitations in practice as a comparative tool, however,
      due to the difficulties in measurement and differences in metrics recorded at different points along the value
      chain, particularly for different types of products and services where the inputs and outputs can vary materially,
      thus confounding a fair comparison.

      Figure 2: life cycle assessment diagram




        1      supply




                 2       manufacture




                                 3      Distribute




                                                 4      use




                                                                  5      Dispose




      for the purposes of the Glossary, lca is used to illustrate at which point in the value chain different
      environmental sustainability terms are most relevant. it is intended as a visual tool to help clarify consumer
      understanding and is not central to the definitions.



08…
consumer communications Glossary




                4        common terminology across Greenhouse Gas
                         emissions, Water, and Product-related Waste

as an aid to understanding, the Glossary seeks to use common terms across the three topics, even when there
are competing terms in use.

examples:

terms related to footprint.                                terms related to use.
the “footprint” concept looks at the total                 the Glossary distinguishes between “use”,
ecological impact over the life cycle of a product         “industrial use”, and “consumer use”, with
or over the full value chain of a company.                 “industrial use” being the use of resources by
                                                           the producer and “consumer use” being the use
the Glossary extends the footprint terminology to
                                                           of resources by the consumer.
water to express the same concept.
                                                           for example, “reduced water use” would be
Where there are pre-existing terms
                                                           a general term, while “reduced industrial use
specific to the topic (e.g. “virtual water”),
                                                           of water” would involve reducing the water
that term is also provided.
                                                           required within a plant or manufacturing facility
                                                           and “reduced consumer use of water” would, for
                                                           example, involve reducing the amount of water
                                                           required to run a load of laundry using
                                                           a particular product.




                                                                                                               …09
5        General Definitions

      the Glossary begins with some general sustainability terms. many of these terms are frequently used but
      can be overly broad in their definitions; when used as product claims, this imprecision can be misleading.
      nevertheless, these terms are included in the Glossary as they are within the common parlance and set the
      context for the other definitions.

      the definitions below include the term followed by the definition. For definitions with example of proper use and
      product or company claims associated with the term, please see the terms section.


      General Definitions


                            life cycle assessment (lca)              sustainable forestry
                          the compilation and evaluation             the use of forests and forest lands that maintains
                 of the inputs, outputs, and the potential           a balance between society’s demand for
             environmental impacts of a product system               forest products and benefits, while preserving
                                 throughout its life cycle.          forest diversity, extent and integrity for future
                                                                     generations.
                       extended producer responsibility
             an environmental policy approach in which               sustainable sourcing
              a producer’s responsibility for a product is           sourcing of materials that takes into account
                   extended to the post-consumer stage               social and environmental responsibility to
           of a product’s life-cycle, generally implying a           minimize resource depletion.
                                  financial responsibility.
                                                                     sustainable facilities
                           environmentally sustainable               facilities that have considered the sustainable
               state in which current needs can be met               use of all resources (water, land, energy,
              without compromising the environmental                 raw materials) and waste (emissions, water,
           resources available for future generations to             solid waste, etc.) in the siting, design, operations
                               meet their future needs.              and demolition.

                                  sustainable agriculture            Green washing
             a productive, competitive and efficient way             the deceptive use of environmental marketing
                  to produce agricultural products, while            in order to promote a misleading perception
              at the same time protecting and improving              that a company’s policies or products
          the natural environment and social/ economic               are more environmentally sustainable
                         conditions of local communities.            than they actually are.




10…
consumer communications Glossary




               6        Greenhouse Gas emissions

rather than covering the whole of climate change, the Glossary focuses on terms associated with greenhouse
gas emissions. the terms included in the “reduce” category have to do with efforts to reduce the energy
required to produce goods and services. reduction of associated emissions in energy production is covered
in the “steward” category, as decisions as to how to extract energy with the least environmental impact are
considered here to be a conservation issue.

the definitions below include the term followed by the definition and are grouped according to their place in the
environmental sustainability framework. For definitions with example of proper use and product or company
claims associated with the term, please see the terms section.


Greenhouse Gas emissions Definitions


                                          reduce               fleet/ transport efficiency
                                                               energy use per unit to transport
                          energy use/ consumption              products within the value chain.
    the total energy used in the entire value chain
     (company) or over the full life cycle (product)
 from raw materials to manufacture, distribution,
 consumer use, and disposal. typically expressed
                                                               steward
              in joules (j) or Kilowatt hours (kWh).           renewable energy
                                                               energy taken from sources
                                Direct energy use              that are non-fossil, for example, wind, water,
   the energy used within sources that are owned               solar, geothermal, and biomass.
             or controlled by the reporting entity.
                                                               carbon footprint
                                indirect energy use            the cumulative impact on climate change
 energy use that is a consequence of the activities            of total greenhouse gases emitted, typically
      of the reporting entity, but occur at sources            expressed as carbon dioxide equivalents, over
            owned or controlled by another entity              a given time frame in the entire value chain
                       (e.g. suppliers, customers).            (company) or over the full life cycle (product)
                                                               from raw materials to manufacture, distribution,
                           consumer energy use                 consumer use, recovery and disposal.
                energy used during the consumer
                     use stage of a product’s life.            Zero net carbon
                                                               Producing no net carbon dioxide equivalent (co2e)
                                  energy efficiency            emissions over the course of one reporting year.
  the percentage of energy used (and not wasted)
 to provide a given service (heating, lighting, etc.)          carbon neutral
                                or level of activity.          the status of having a zero net carbon footprint
                                                               by balancing carbon dioxide equivalent
                                energy productivity            (co2e) emissions with an equivalent amount
     a measure of the output and quality of goods,             sequestered, avoided or offset. this term can
    services, and activities generated with a given            be vague and inconsistently used and should
               amount of energy use or efficiency.             thus be treated with caution.




                                                                                                                    …11
Greenhouse Gas emissions Definitions


                     Greenhouse gas (GhG) emissions           Deforestation
         the release of gases that trap heat within the       the clearance of forests by logging and burning
         earth’s atmosphere, including carbon dioxide         that results in the conversion of forested lands for
            (co2), methane (ch4), nitrous oxide (n2o),        non-forest uses.
         hydrofluorocarbons (hfcs), perfluorocarbons
                (Pfcs) and sulphur hexafluoride (sf6).        natural refrigerants
                                                              naturally occurring substances, such as
                     carbon dioxide equivalent (co2e)         hydrocarbons (propane, iso-butane),
         the measure used to compare emissions from           carbon dioxide, ammonia, water and air
       various greenhouse gases based on their global         that are used as refrigerants and may be
        warming potential compared to carbon dioxide.         preferred over hydrofluorocarbons (hfc) as a
                                                              replacement for prohibited chlorofluorocarbon
                  Direct emissions (scope 1 emissions)        (cfc) and hydro-chlorofluorocarbon (hcfc),
               emissions from sources that are owned          based on hfc’s ozone depletion and climate
         or controlled by the reporting entity, including     change impact, though some (i.e. hydrocarbon,
                                 outsourced operations.       ammonia) still may present a safety risk.

                                        indirect emissions
                     (related to scope 2 and 3 emissions)     recover/	reuse/	recycle
                    emissions that are a consequence of
          the activities of the reporting entity, but occur   recovered energy
       at sources owned or controlled by another entity       energy that is released from a resource
                              (e.g. suppliers, customers).    recovery process that can then be used
                                                              for another purpose, such as to generate
                                   scope 1 emissions          steam, fuel or electricity.
              the reporting company’s direct emissions
                                           (see above).
                                                              dispose/	MitiGate
                                     scope 2 emissions        carbon offsetting
            the reporting company’s indirect emissions        the practice of claiming a reduction in co2
                 (see above) from purchased electricity,      emissions for the product or service being
                                       heat, and steam.       considered based on the prevention or removal
                                                              of GhG emissions in a process unrelated
                                    scope 3 emissions         to the product being considered.
           the reporting company’s indirect emissions
       (see above) other than those covered in scope 2.




12…
consumer communications Glossary




                    7         Water

the complexity of water conservation is that it centers not only on reducing the use of water but also on the
context of where the water was drawn– ensuring that water use does not contribute to local water scarcity.

the definitions below include the term followed by the definition and are grouped according to their place in the
environmental sustainability framework. For definitions with example of proper use and product or company
claims associated with the term, please see the terms section.


                                                  reduce       recover/	reuse/	recycle
                                        Water footprint        rainwater harvesting
                    measure of impact of the water use         the process of capturing and storing rainwater,
                     of a product, process or company.         making possible either direct (non-potable) use
                                                               or the diversion of captured water to reduce
                                      Direct water use         pressure on local groundwater reserves.
                    (water withdrawal / consumption)
            the water used by an organisation during           Grey water
    that organisation’s stage of the product life cycle,       Waste water which can be directly reused
                including any outsourced operations.           or treated and recycled for further non-potable
                                                               use, distinguishable from white (potable) water
                     indirect water use (virtual water)        and black (sewage) water. for an alternative
        Water used as a consequence of the activities          definition used in the Water footprinting context
         of the reporting entity, but occur at sources         refer to iso.
               owned or controlled by another entity.
          terms such as virtual water typically apply
             only to suppliers rather than customers.          dispose/	MitiGate
                                  consumer water use           effluent water
                       Water used during the consumer          Waste water that is discharged into
                           use stage of a product’s life.      the environment, either directly or
                                                               via water treatment.

                                                 steward
                                         Groundwater
        underground reserves of water. Groundwater
       reserves are typically replenished more slowly
          than surface water and, when depleted, can
        reduce freshwater availability into the future.

                                      Water scarcity
     state in which there is insufficient water (less
 than 1700 m3/ person/ year)2 for all the domestic,
     agricultural, and industrial demands within a
region, in particular when water unavailability has
  adverse effects on human health or ecosystems,
               or results in groundwater depletion.




2
    source: undP human development report 2006

                                                                                                                    …13
8        Product-related Waste

      according to the principles of integrated Waste management (see definition below), Product-related Waste
      efforts focus across the whole of the environmental sustainability framework, including reduction and
      conservation as well as recovery and disposal. notwithstanding its place within the framework, disposal of
      Product-related Waste is a critical element of environmental sustainability. increasing the biodegradability and
      compostability of products and packaging are considerations within a comprehensive product-related waste
      management strategy.

      the Product-related Waste definitions within this Glossary are complemented by the work of the cGf
      Packaging Project, which further defines packaging-related terms and specifies many of the indicators and
      metrics associated with waste reduction that are referenced here as product and company claims.

      the definitions below include the term followed by the definition. For definitions with example of proper use
      and product or company claims associated with the term, please see the terms section.


                        integrated Waste management                  steward
         a method of waste management that employs
        waste control methods across the full life cycle,            renewable materials/ resource
          including source reduction, recycling, re-use,             raw materials originating from the harvesting
         energy recovery, incineration, and land filling.            of naturally replenishing resources which are
                                                                     replenished at a similar rate to the rate of
                                                                     consumption.
                                               reduce                recycled materials/ content
                                          resource use               materials that would otherwise have been
              materials and other resources used in the              sent to the waste stream but are instead used
              manufacture and distribution of a product.             in the production of a new product.

                     Waste reduction (source reduction)              made from recycled materials/ content
                      to minimize/ optimize the amount               materials that are made from recycled
                    of resources used in the life cycle of           materials/ content but may or may not be
                            a product and its packaging.             in themselves recyclable.

                                    extended life product
              a product that has a comparatively longer
         useful life than alternatives, based on inherent
             characteristics or components that can be
                                   replaced or upgraded.

                         Post-consumer content/ waste
              Waste that is disposed of after the product
                                  reaches the consumer.




14…
consumer communications Glossary




                 recover/	reuse/	recycle                 dispose/	MitiGate
                         Designed for disassembly        Waste for final disposal
     ability to separate specific parts of a product     materials from a product or packaging
    to be disposed of by various methods, such as        that are not recovered from the waste stream but
               reuse or recycling so as to minimise      are disposed through landfill or incineration.
                    the materials going to landfill.
                                                         Polyvinyl chloride (PVc)
                recovered/ redirected materials          a material that can be used in packaging
          Products or packaging that have been           which is often replaced due to its disposal to
    successfully diverted from the waste stream.         household solid waste incinerators and its limited
                                                         compatibility with plastics recycling.
                                           reusable
ability to use a product, component, or packaging        Biodegradable
     again in its original form after the initial use.   ability of a material to completely break down
                                                         and decompose into elements found in nature
                                          returnable     within no more than one year after customary
 ability of product or packaging to be returned by       disposal (i.e. landfill).
 the consumer to the retailer, producer, or other
                party for refill, reuse, or recycling.   compostable
                                                         ability for a product or packaging to decompose
                                           refillable    into usable, soil-enriching compost in composting
         ability to refill a product, component, or      facilities readily available to consumers within a
  packaging with the same or similar product for         timeframe that is comparable to plant material
   use again after the initial use without needing       decomposition.
                              additional processing.
                                                         energy recovery (Waste-to-energy)
                                        recyclable       energy that is generated from the incineration of
                 ability for materials in a product      waste using various heat recovery devices.
        or packaging to be made into new, useful
    products through existing recycling programs         hazardous waste disposal
                available locally to the consumer.       Disposal of waste that poses substantial
                                                         or potential threats to public health or the
                                                         environment and requires specific management
                                                         for safe disposal.




                                                                                                              …15
9        next steps for the Glossary Project

      9.1 initial aDoPtion anD use                          9.2 further DeVeloPment
          of the Glossary                                       of the Glossary


      this Glossary represents an initial step in           measurement
      a process of harmonizing environmental
      sustainability terms within the consumer goods        now that the scope of focus has been established
      industry. the vision for the project is to ensure     and key terms have been defined, the principal
      that consumer communications are both clear           gap that remains is to agree standard
      and meaningful, allowing fewer opportunities          measurement criteria. in addition to defining key
      for “Green washing” through use of terms that         terms, the Glossary has sought to identify – but
      might be empty of meaning. the Glossary is            not to define – those claims that are associated
      intended to complement rather than replace            with the terms. although it is outside the scope of
      voluntary standards that are already in place in      the Glossary Project, specification of the metrics
      many countries and regions, and all retailers         to define those claims is critical to transparency
      and manufacturers are encouraged to refer to          and comparability of products. in fact, it is
      such sources for guidance. however, the future        expected that in many cases, claims that are not
      success of this project is dependent on individuals   measurable might be eliminated from the lexicon
      and companies using the terms and definitions in      altogether. as the cGf measurement Group
      a consistent way.                                     agrees the metrics associated with the definitions
                                                            and claims, the Glossary and metrics will become
                                                            more important in managing specifications with
      this Glossary will be published on the cGf            trading partners.
      website and cGf members will be encouraged
      to either link to those terms or include them
      directly their own environmental sustainability       expansion of term
      sites. the definitions have been reviewed by          the scope of the Glossary currently covers
      cGf and independent reviewers, and member             greenhouse gas emissions, water, and product-
      companies can start using the definitions with        related waste. to take the Glossary forward, more
      confidence. for example, definitions can be           topics can be included and more terms covered
      posted on consumer-facing websites alongside          within each topic. coordination with related
      pre-existing sustainability content. in addition to   projects will help to reduce duplication, which
      the “dictionary format”, a more pictorial version     is particularly important because establishing a
      of the Glossary could provide the terms in a more     single set of terms and definitions should be
      interactive format to better explain the terms        a goal of this and related projects.
      within the context of the life cycle.
      as the definitions gain acceptance, they can also
      support internal communications as well as
      communications with trading partners, as more
      industry players are encouraged to adopt
      the terms.




16…
consumer communications Glossary




             10               acknowledgements

the cGf would like to thank the following             which includes 50 manufacturer and retailer
individuals for their participation in the Glossary   ceos and chairmen.
Project:
lynn marmer (the Kroger company)                      the forum provides a unique global platform
                                                      for knowledge exchange and initiatives around
nate shepley (the Kroger company)
                                                      five strategic priorities – emerging trends,
francis Quinn (l’oréal)                               sustainability, safety & health, operational
Pascal Gréverath (nestlé)                             excellence and Knowledge sharing & People
carsten schuster (nestlé)                             Development – which are central to the
                                                      advancement of today’s consumer goods industry.
lars lundquist (nestlé)
sandi northey (nestlé)                                the forum’s vision is: “Better lives through
David Walker (Pepsico)                                better business”. to fulfil this, its members have
Peter White (Procter and Gamble)                      given the forum a mandate to develop common
                                                      positions on key strategic and operational
audra Karalius (sara lee)
                                                      issues affecting the consumer goods business,
andrew hill (tesco)                                   with a strong focus on non-competitive process
nigel Bagley (unilever)                               improvement. the forum’s success is driven by
robin Deliso (Walmart)                                the active participation of the key players
                                                      in the sector, who together develop and lead
sabine ritter (the consumer Goods forum)
                                                      the implementation of best practices along
emmanuel hembert (a.t. Kearney)                       the value chain.
lesley Pan (a.t. Kearney)
                                                      With its headquarters in Paris and its regional
the consumer Goods forum would also like              offices in Washington, D.c., and tokyo, the cGf
to acknowledge and thank the independent              serves its members throughout the world.
reviewers that contributed their comments
and feedback to this Glossary.
                                                      sustainaBility in the consumer
                                                      GooDs forum
aBout the consumer GooDs forum
                                                      the activities of the consumer Goods forum
the consumer Goods forum (cGf) is a global,           are organized into a series of strategic pillars.
parity-based industry network, driven by its          ‘sustainability’ is one of the strategic pillars.
members. it brings together the ceos and senior       David north of tesco, and Gavin neath of unilever,
management of over 650 retailers, manufacturers,      co-chair the sustainability steering committee
service providers and other stakeholders across       on behalf of the Board of the consumer Goods
70 countries and reflects the diversity of the        forum.
industry in geography, size, product category
and format. forum member companies have               a sustainability steering Group consisting
combined sales of eur 2.1 trillion and their          of twenty five business leaders from across
retailer and manufacturer members employ              the forum companies lead the activities within
over 9.1 million people.                              the pillar on behalf of the sponsors.

the forum was created in june 2009 by                 www.theconsumergoodsforum.com
the merger of cies - the food Business forum,
the Global commerce initiative (Gci) and              http://sustainability.theconsumergoodsforum.com
the Global ceo forum. the consumer Goods
forum is governed by its Board of Directors,

2
    source: undP human development report 2006

                                                                                                           …17
Glossary
consumer communications Glossary




                    Definitions with
                              Examples and Claims

the definitions that follow are grouped by topic according to their place in the environmental
sustainability framework. they include the term followed by the definition as well as examples
of usage and sample claims that are often associated with the term. claims can often be a
source of green-washing, for example when they are vague, provide no proof, are not relevant to
the product in question, or rely on hidden trade-offs3, so care should be taken when interpreting
claims associated with products or companies. in some cases, the claims below include Global
reporting initiative4 (Gri) metrics.




 General terms
                         term                      Example of usage                     sample claims

    life Cycle assessment (lCa)               a full carbon lca of a
    the compilation and evaluation of         product can help identify
    the inputs, outputs, and the potential    emissions “hot spots” within
    environmental impacts of a product        the product supply chain.
    system throughout its life cycle.


    extended Producer responsibility          EPr initiatives include
    (ePr)                                     product take-back programs,
    an environmental policy approach          deposit refund systems,
    in which a producer’s responsibility      product fees and taxes, and
    for a product is extended to the post-    minimum recycled-content
    consumer stage of a product’s life-       rules.
    cycle, generally implying a financial
    responsibility.


    environmentally sustainable               consumption of resources
    state in which current needs              faster than the rate of
    can be met without compromising           replenishment is not
    the environmental resources available     environmentally sustainable.
    for future generations to meet
    their future needs.




3
    see http://sinsofgreenwashing.org/
4
    see http://www.globalreporting.org/home
                                                                                                                …19
 General terms
                       term                           Example of usage                    sample claims

      sustainable agriculture                   one technology supporting
      a productive, competitive and efficient   sustainable agriculture is
      way to produce agricultural products,     drip irrigation to conserve
      while at the same time protecting and     water by preventing
      improving the natural environment         evaporation.
      and social/ economic conditions of
      local communities.

      sustainable forestry                      our sustainable forestry           Zero net deforestation;
      the use of forests and forest lands       practices include                  materials do not contribute to
      that maintains a balance between          programmes to reduce               rainforest deforestation.
      society’s demand for forest products      deforestation.
      and benefits, while preserving forest
      diversity, extent and integrity for
      future generations.


      sustainable sourcing                      as more companies pursue           material sourced from
      sourcing of materials that takes into     sustainable sourcing,              verifiable sustainable
      account social and environmental          the supply market will need        renewable sources or made
      responsibility to minimize resource       to respond.                        from recycled materials
      depletion.                                                                   (% by weight).


      sustainable facilities                    our sustainable facilities         Energy and water efficient
      Facilities that have considered the       policy restricts siting in areas   facilities.
      sustainable use of all resources          with water scarcity.
      (water, land, energy, raw materials)
      and waste (emissions, water, solid
      waste, etc.) in the siting, design,
      operations and demolition.


      Greenwashing                              unspecified use of terms on
      the deceptive use of environmental        product labels contributes to
      marketing in order to promote             greenwashing.
      a misleading perception that a
      company’s policies or products are
      more environmentally sustainable
      than they actually are.




20…
consumer communications Glossary




               Greenhouse Gas emissions
                                term                             Example of usage                      sample claims

              energy use/ consumption                      Energy use for this                 since [date] we have reduced
              the total energy used in the entire          product is greatest at the          the energy use for this
              value chain (company) or over the full       manufacturing and consumer          product by more than xx%.
              life cycle (product) from raw materials      stages of the life cycle.
              to manufacture, distribution,
              consumer use, and disposal. typically
              expressed in Joules (J) or Kilowatt
              hours (kwh).


              Direct energy use                            the greatest impact on              direct energy consumption
              the energy used within sources               the total energy use for            by primary energy source
              that are owned or controlled by              this product is from the            (gri En3); energy saved due
              the reporting entity.                        indirect energy use from            to conservation and efficiency
                                                           our suppliers rather than           improvement (gri En5).
                                                           the direct energy use of
                                                           our own operations.


              indirect energy use                          the greatest impact on              indirect energy consumption
              Energy use that is a consequence             the total energy use for            by primary energy source
              of the activities of the reporting entity,   this product is from the            (gri En4); initiatives to
r e D u C e




              but occur at sources owned                   indirect energy use from our        reduce indirect energy
              or controlled by another entity              suppliers rather than the           consumption and reductions
              (e.g. suppliers, customers).                 direct energy use of our own        achieved. (gri En7).
                                                           operations.


              Consumer energy use                          Energy-efficient light bulbs        Energy-efficient; initiatives
              Energy used during the consumer              allow consumers to reduce           to provide energy-efficient
              use stage of a product’s life.               consumer energy use – and           or renewable energy based
                                                           their energy bills.                 products and services,
                                                                                               and reductions in energy
                                                                                               requirements as a result of
                                                                                               these initiatives (gri En6);
                                                                                               initiatives to mitigate
                                                                                               environmental impacts of
                                                                                               products and services, and
                                                                                               extent of impact mitigation
                                                                                               (gri En26).


              energy efficiency                            my new energy efficient             Energy-efficient; initiatives
              the percentage of energy used (and           refrigerator uses 40% less          to provide energy-efficient
              not wasted) to provide a given service       energy than my old one.             or renewable energy based
              (heating, lighting, etc.) or level of                                            products and services,
              activity.                                                                        and reductions in energy
                                                                                               requirements as a result of
                                                                                               these initiatives (gri En6).




                                                                                                                                …21
 Greenhouse Gas emissions
                                  term                           Example of usage                      sample claims

                  energy productivity                      although my new refrigerator
                  a measure of the output and quality      is energy efficient, it is too big
                  of goods, services, and activities       for my needs and is therefore
  r e D u C e




                  generated with a given amount of         less energy productive than it
                  energy use or efficiency.                could be.


                  Fleet/ transport efficiency              use of both outbound and             increased volume of goods
                  Energy use per unit to transport         inbound travel to move goods         delivered per unit of fuel;
                  products within the value chain.         has increased our fleet              reduced transportation
                                                           efficiency.                          emissions by xx% in x years.


                  renewable energy                         this facility is powered             supplied with % renewable
                  Energy taken from sources that are       entirely with renewable              energy.
                  non-fossil, for example, wind, water,    energy, requiring no burning
                  solar, geothermal, and biomass.          of fossil fuels.


                  Carbon footprint                         the greatest impact on our           carbon neutral; zero net
                  the cumulative impact on climate         carbon footprint comes               carbon; product carbon
                  change of total greenhouse gases         from the indirect emissions          footprint.
                  emitted, typically expressed as          by our suppliers and end
                  carbon dioxide equivalents, over a       consumers rather than the
                  given time frame in the entire value     direct emissions of our own
                  chain (company) or over the full life    operations.
  s t e w a r D




                  cycle (product) from raw materials to
                  manufacture, distribution, consumer
                  use, recovery and disposal.


                  Zero net carbon                          we will become a zero net            carbon neutral; zero net
                  Producing no net carbon dioxide          carbon business by 2050,             carbon.
                  equivalent (co2e) emissions over         without purchasing offsets.
                  the course of one reporting year.


                  Carbon neutral                           your flight can be made              carbon neutral; zero net
                  the status of having a zero net carbon   carbon neutral through the           carbon.
                  footprint by balancing carbon dioxide    purchase of carbon offsetting
                  equivalent (co2e) emissions with         credits.
                  an equivalent amount sequestered,
                  avoided or offset. this term can be
                  vague and inconsistently used and
                  should thus be treated with caution.




22…
consumer communications Glossary




                 Greenhouse Gas emissions
                                  term                            Example of usage                     sample claims

                Greenhouse gas (GhG) emissions               through a move to cleaner          reduction of ghg emissions
                the release of gases that trap heat          energy, we have kept our           (absolute or relative,
                within the earth’s atmosphere,               direct greenhouse gas              specifying comparator).
                including carbon dioxide (co2),              emissions stable.
                methane (ch4), nitrous oxide
                (n2o), hydrofluorocarbons (hFcs),
                perfluorocarbons (PFcs) and sulphur
                hexafluoride (sF6).


                Carbon dioxide equivalent (Co2e):            comparison of the potential        reduction of co2e emissions
                the measure used to compare                  impact of methane gas              (absolute or relative,
                emissions from various greenhouse            emissions on global warming        specifying comparator).
                gases based on their global warming          to hFcs can be done by
                potential compared to carbon dioxide.        calculating their carbon
                                                             dioxide equivalents.


                Direct emissions (scope 1 emissions)         the greatest impact on our         carbon neutral; zero net
                Emissions from sources that are              carbon footprint comes             carbon; direct greenhouse
                owned or controlled by the reporting         from the indirect emissions        gas emissions by weight
                entity, including outsourced                 by our suppliers and end           (gri En16); initiatives to
s t e w a r D




                operations.                                  consumers rather than the          reduce greenhouse gas
                                                             direct emissions of our own        emissions and reductions
                                                             operations.                        achieved; (gri En18);
                                                                                                emissions of ozone-depleting
                                                                                                substances by weight
                                                                                                (gri En19); no, so and other
                                                                                                significant air emissions by
                                                                                                type and weight (gri En20).


                indirect emissions (related to scope         the greatest impact on             direct greenhouse gas
                2 and 3 emissions)                           our carbon footprint comes         emissions by weight
                Emissions that are a consequence             from the indirect emissions        (gri En16); other relevant
                of the activities of the reporting entity,   by our suppliers and end           indirect greenhouse
                but occur at sources owned                   consumers rather than              gas emissions by weight
                or controlled by another entity              the direct emissions of our        (gri En17).
                (e.g. suppliers, customers).                 own operations.


                scope 1 emissions
                the reporting company’s direct
                emissions (see above).


                scope 2 emissions
                the reporting company’s indirect
                emissions (see above) from purchased
                electricity, heat, and steam.


                                                                                                                               …23
 Greenhouse Gas emissions
                                  term                          Example of usage               sample claims

                  scope 3 emissions                       business travel involves
                  the reporting company’s indirect        scope 3 emissions that are
                  emissions (see above) other than        not directly emitted by the
                  those covered in scope 2.               reporting company but are
                                                          emitted nonetheless.


                  Deforestation                           our sustainable forestry      Zero net deforestation;
                  the clearance of forests                practices include reducing    materials do not contribute to
                  by logging and burning that results     deforestation.                rainforest deforestation.
                  in the conversion of forested lands
  s t e w a r D




                  for non-forest uses.


                  natural refrigerants                    we will phase out hFc         % usage of natural
                  naturally occurring substances,         refrigerants and replace      refrigerants; non-hFc
                  such as hydrocarbons (propane,          them with natural             refrigerants (natural
                  iso-butane), carbon dioxide, ammonia,   refrigerants by 2015.         refrigerant alternatives).
                  water and air that are used as
                  refrigerants and may be preferred
                  over hydrofluorocarbons (hFc)
                  as a replacement for prohibited
                  chlorofluorocarbon (cFc) and hydro-
                  chlorofluorocarbon (hcFc), based on
                  hFc’s ozone depletion and climate
                  change impact, though some
                  (i.e. hydrocarbon, ammonia) still
                  may present a safety risk.


                  recovered energy                        recovered energy at this
  reCoVer




                  Energy that is released from a          manufacturing plant has
                  resource recovery process that can      improved our overall energy
                  then be used for another purpose,       footprint.
                  such as to generate steam, fuel
                  or electricity.


                  Carbon offsetting                       your flight can be made       carbon offset; zero net
                  the practice of claiming a reduction    carbon neutral through the    carbon; carbon neutral.
  DisPose




                  in co2e emissions for the product or    purchase of carbon offset
                  service being considered based on       credits.
                  the prevention or removal of ghg
                  emissions in a process unrelated to
                  the product being considered.




24…
consumer communications Glossary




               water
                               term                            Example of usage                      sample claims

              water footprint                            the greatest impact on our           reduced water footprint
              measure of impact of the water use of      water footprint is from the          including consumer use;
              a product, process or company.             indirect water use from our          zero net water impact;
                                                         suppliers and end consumers          positive water balance.
                                                         rather than the direct water
                                                         use of our own operations.


              Direct water use (water withdrawal)        the greatest impact on our           total water withdrawn, by
              the water used by an organisation          water footprint is from the          source (gri En8); water
              during that organization’s stage of        indirect water use by our            sources significantly affected
              the product life cycle, including any      suppliers and end consumers          by withdrawal of water
              outsourced operations.                     rather than our direct water         (gri En9); water use
                                                         use of our own operations.           reduction targets (relative
                                                                                              or absolute), differentiated
                                                                                              for water-stressed regions;
                                                                                              improved water use efficiency
                                                                                              by xx% within x years;
                                                                                              in-plant water conservation.
r e D u C e




              indirect water use (virtual water)         the greatest impact on our           reduced water withdrawal
              water used as a consequence of the         water footprint is from the          including suppliers/ water
              activities of the reporting entity, but    indirect water use by our            use reduction.
              occur at sources owned or controlled       suppliers and end consumers
              by another entity. terms such as           rather than our direct water
              virtual water typically apply only to      use of our own operations.
              suppliers rather than customers.


              Consumer water use                         use of water-saving toilets          water-efficient product;
              water used during the consumer             enables consumers to                 reduced water consumption.
              use stage of a product’s life.             reduce consumer water use,
                                                         particularly when supplied
                                                         with grey water rather than
                                                         potable water.


              Groundwater                                we limit withdrawal from             siting decisions using a
              underground reserves of water.             ground water sources to              watershed approach; water
              groundwater reserves are typically         ensure that there is no long-        responsibly sourced.
              replenished more slowly than surface       term water depletion.
              water and, when depleted, can reduce
              freshwater availability into the future.




                                                                                                                               …25
 water
                                          term                           Example of usage                   sample claims

                      water scarcity                               we consider water scarcity        Percentage of facilities
                      state in which there is insufficient         in the siting of our facilities   and quantity of water drawn
                      water (less than 1700 m3/person/year)5       to ensure that we do not          from water-stressed regions;
                      for all the domestic, agricultural, and      deprive local communities of      no contribution to water
                      industrial demands within a region, in       adequate water supplies.          scarcity; positive water
                      particular when water unavailability                                           balance in water stressed
  s t e w a r D




                      has adverse effects on human                                                   regions.
                      health or ecosystems, or results
                      in groundwater depletion.


                      rainwater harvesting                         we use rainwater harvesting       rainwater harvesting to
                      the process of capturing and storing         to provide water for              replenish local aquifers.
                      rainwater, making possible either            our toilets and to feed
                      direct (non-potable) use or the              surrounding surface and
                      diversion of captured water to reduce        groundwater reserves.
                      pressure on local groundwater
                      reserves.


                      Grey water                                   use of water-saving toilets       Percentage and total volume
                      waste water which can be directly            enables consumers to              of water recycled and reused
  reCoVer




                      reused or treated and recycled               reduce consumer water use,        (gri En10).
                      for further non-potable use,                 particularly when supplied
                      distinguishable from white (potable)         with grey water instead of
                      water and black (sewage) water. For an       potable water.
                      alternative definition used in the water
                      Footprinting context refer to iso.


                      effluent water                               the quality of the effluent       total water discharge
                      waste water that is discharged into          water we release back into        by quantity, quality and
                      the environment, either directly or via      the environment is as good        destination (gri En21);
                      water treatment.                             as or better than the water       identity, size, protected
                                                                   that we initially withdrew.       status, and biodiversity
                                                                                                     value of water bodies and
                                                                                                     related habitats significantly
  DisPose




                                                                                                     affected by the organization’s
                                                                                                     discharge of water and run
                                                                                                     off (gri En25); reduced
                                                                                                     polluting power of effluents
                                                                                                     by xx% in x years; improved
                                                                                                     water quality post-consumer
                                                                                                     use; effluent water quality
                                                                                                     standards (e.g. as good or
                                                                                                     better than influent water
                                                                                                     quality).



                  5
                      source: undP human development report 2006

26…
consumer communications Glossary




                 ProDuCt-relateD waste
                                 term                        Example of usage                      sample claims

                integrated waste management             our integrated waste
G e n e r a l




                a method of waste management            management programme
                that employs waste control methods      has decreased our waste to
                across the full life cycle, including   landfill by 80%.
                source reduction, recycling, re-use,
                energy recovery, incineration, and
                land filling.


                resource use                            our waste reduction                 reduced resource use.
                materials and other resources used in   programme has decreased
                the manufacture and distribution of a   overall resource use by 30%.
                product.


                waste reduction (source reduction)      our waste reduction                 reduced packaging materials
                to minimize/ optimize the amount of     programme has decreased             weight (absolute or relative,
                resources used in the life cycle of a   overall resource use by 30%.        with named comparator);
                product and its packaging.                                                  reduced resource use
                                                                                            (can be a %, with named
r e D u C e




                                                                                            comparator); zero waste.


                extended life product                   this extended life product          Percentage of life extension
                a product that has a comparatively      reduces the overall resource        with named comparator.
                longer useful life than alternatives,   use by 50% over the current
                based on inherent characteristics       alternative.
                or components that can be replaced
                or upgraded.


                Post-consumer content/ waste            the post-consumer content           % post-consumer content.
                waste that is disposed of after the     that went into manufacturing
                product reaches the consumer.           this product was reclaimed
                                                        through our local recycling
                                                        programme.




                                                                                                                            …27
 ProDuCt-relateD waste
                                  term                          Example of usage                 sample claims

                  renewable materials/ resource           use of renewable materials      made from % renewable
                  raw materials originating from the      aims to ensure that             materials.
                  harvesting of naturally replenishing    resources are replenished
                  resources which are replenished         faster than they are
                  at a similar rate to the rate of        consumed.
                  consumption.
  s t e w a r D




                  recycled materials/ content             Paper is a common recycled      Percentage/ tonnage recycled
                  materials that would otherwise have     material that is used in        materials of total materials;
                  been sent to the waste stream but are   manufacturing of new            made entirely from recycled
                  instead used in the production of a     products.                       materials; 30% recycled
                  new product.                                                            content.


                  made from recycled materials/           some products can be made       Percentage/ tonnage recycled
                  content                                 from recycled materials and     materials of total materials;
                  materials that are made from recycled   yet not be recyclable itself.   made entirely from recycled
                  materials/ content but may or may not                                   materials; xx% recycled
                  be in themselves recyclable.                                            content




28…
consumer communications Glossary




                 ProDuCt-relateD waste
                                 term                           Example of usage                      sample claims

                Designed for disassembly                  the smart car is designed            designed for disassembly.
                ability to separate specific parts        for disassembly for proper
                of a product to be disposed of by         recycling and disposal of
                various methods, such as reuse or         component parts.
                recycling so as to minimise
                the materials going to landfill.


                recovered/ redirected materials           our organisation reuses and          recovery rate of materials
                Products or packaging that have been      recycles recovered materials         diverted from waste stream
                successfully diverted from the waste      from the waste stream.               to reuse/ recycle; percentage
                stream.                                                                        of products sold and their
                                                                                               packaging materials that
                                                                                               are reclaimed by category
                                                                                               (gri En27).


                reusable                                  the container can be reused /        this product is supplied with
                ability to use a product, component,      refilled for its original            a durable, reusable container
r e C o V e r




                or packaging again in its original form   purpose without reprocessing         as well as a light-weight
                after the initial use.                    beyond normal cleaning               refill.
                                                          operations.


                returnable                                glass beverage bottles               returnable.
                ability of product or packaging to        are returnable to the
                be returned by the consumer to the        manufacturer for refill and
                retailer, producer, or other party for    reuse.
                refill, reuse, or recycling.


                refillable                                ink cartridges are refillable        this product is supplied with
                ability to refill a product, component,   to reduce both the waste             a durable, reusable container
                or packaging with the same or similar     generated and the cost of            as well as a light-weight
                product for use again after the initial   replacement.                         refill.
                use without needing additional
                processing.


                recyclable                                although some plastic bags           can be returned to [store]
                ability for materials in a product or     are technically recyclable,          for recycling.
                packaging to be made into new, useful     when used as intended they
                products through existing recycling       will invariably end up in
                programs available locally to the         disposal facilities such as
                consumer.                                 landfill and not be recycled.




                                                                                                                               …29
 ProDuCt-relateD waste
                                   term                          Example of usage                 sample claims

                  waste for final disposal                 our waste recovery              % total materials that end in
                  materials from a product or packaging    programme has eliminated        final disposal; zero consumer
                  that are not recovered from the waste    all waste for final disposal    waste goes to landfill; zero
                  stream but are disposed through          for this product.               landfill company; zero waste.
                  landfill or incineration.


                  Polyvinyl Chloride (PVC)                 we have eliminated all use      Eliminated/ reduced Pvc
                  a material that can be used in           of blister packs, “clam         from packaging.
                  packaging which is often replaced        shells” and other Pvc
                  due to its disposal to household solid   packaging from our private
                  waste incinerators and its limited       brand packaging.
                  compatibility with plastics recycling.


                  Biodegradable                            because this soap is            biodegradable.
                  ability of a material to completely      biodegradable, it has a lower
                  break down and decompose into            impact on water quality.
                  elements found in nature within no
  D i s P o s e




                  more than one year after customary
                  disposal (i.e. landfill).


                  Compostable                              low access to composting        compostable/ compostable
                  ability for a product or packaging to    facilities in this area makes   packaging; suitable for home
                  decompose into usable, soil-enriching    it difficult for companies      composting.
                  compost in composting facilities         to legitimately claim that a
                  readily available to consumers within    product is compostable.
                  a timeframe that is comparable to
                  plant material decomposition.


                  energy recovery (waste-to-energy)        waste-to-energy facilities
                  Energy that is generated from the        are an alternative to
                  incineration of waste using various      traditional incineration.
                  heat recovery devices.


                  hazardous waste disposal                 our hazardous waste             Electronics returnable
                  disposal of waste that poses             disposal includes a             for recycling.
                  substantial or potential threats to      programme to collect
                  public health or the environment         electronics goods from
                  and requires specific management         consumers.
                  for safe disposal.




30…
intErnational hEadQuartErs
22/24 rue du gouverneur général Eboué
92130 issy-les-moulineaux
France

tel: (+33) 1 82 00 95 95
info@theconsumergoodsforum.com



JaPan oFFicE
Kitano arms 609,
2-16-15 hirakawa-cho,
chiyoda-ku,tokyo 102-0093
Japan

tel: (+81) 3 6272 6283
tokyo@theconsumergoodsforum.com



thE amEricas oFFicE
8455 colesville road, suite 705
silver spring, maryland 20910
usa

tel: (+1) 301 563 3383
washington@theconsumergoodsforum.com
www.theconsumergoodsforum.com

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Sustainability. consumer glossary

  • 1. Consumer CommuniCations Glossary defining terms used in environmental sustainability ssessment life cycle a grE En w ash bi water sou od ing Eg ra co da m b po lE st rc ab le sus ing po En tai ly Er n v gy in abl r Ec yl ov Es E ch ry ou lo En rc r vir id ing nta on e mE ly l s us ta in ab lE
  • 2. Contents 1. introduction 04 2. ramework of Environmental sustainability F 06 3. life cycle assessment 08 4. common terminology across greenhouse gas Emissions, water, and Product-related waste 09 5. general definitions 10 6. greenhouse gas Emissions 11 7. water 13 8. Product-related waste 14 9. ext steps for the glossary Project n 16 10. acknowledgements 17 glossary 18
  • 3. consumer communications Glossary Preface T the consumer communications Glossary Project was initiated by the consumer Goods forum (cGf) under the auspices of the forum’s sustainability pillar. this project is linked with the current work of the measurement sub-stream within the sustainability pillar, which aims to identify standard metrics for our industry across many of the terms defined within this glossary. this project also follows the publication of “a Global language for Packaging and sustainability: a framework and a measurement system for our industry”, which was also developed within the cGf sustainability pillar. it should be noted that there are other organizations that have identified this need and are pursuing similar projects. the Glossary Project recognizes the need to join up with this work and also sees value in publishing the initial output now to build momentum and to allow for initial implementation even as the definitions are further expanded. section 9 of this report will discuss the next steps for taking this work forward. the members of the Glossary Project were drawn from both manufacturing and retail, and the cGf would like to thank the following companies for participating: the Kroger company, l’oréal, nestlé, Pepsico, Procter and Gamble, sara lee, tesco, unilever, and Walmart. cGf also wants to thank the management consultancy a.t. Kearney for their consulting support for the project from its inception through to the preparation of this report. …03
  • 4. 1 introduction 1.1 Vision for the Project 1.2 scoPe of the Definitions environmental sustainability is increasingly the current scope of the Glossary Project important to consumers and businesses includes consumer communications focused alike. consumers are more likely to consider on Greenhouse Gas emissions, Water, and environmental impact in their purchasing Product-related Waste. these topics were decisions, and businesses are increasingly chosen based on their relevance to consumers marketing themselves and their products based and the current focus of industry efforts. in the on their sustainability credentials. however, longer term, these definitions can be expanded the absence of a common, well-defined lexicon to other environmental sustainability topics and of environmental sustainability terms makes it broadened in scope to include other audiences, difficult for consumers to make informed choices. such as suppliers and other trading partners. the variety of terms, usages, and claims that are being applied in the consumer goods industry can the Glossary Project has sought to provide rob those terms of meaning, making it difficult for definitions that are robust and meaningful as businesses that are genuinely leading in this area well as simple and clear. in the first instance, the to differentiate themselves. Glossary seeks to remain consistent with criteria from a variety of international sources including the purpose of this Glossary is to begin to international standards organization (iso), World harmonize and clearly define the terms that resources institute, Global reporting initiative, businesses use to describe their environmental ec Guidelines, us environmental Protection sustainability efforts. the benefits of this include: agency, and us federal trade commission Green Guides. at the same time, these definitions have been tempered with the need for a simple and consumers better educated about the user-friendly set of definitions for consumer relative impact that different environmental communication. improvements have on the environment Greater ability to make meaningful comparisons of companies and products based on their environmental impact Purchasing decisions more accurately reflecting the impact that a product or company has on the environment companies competing on meaningful dimensions of environmental sustainability and being rewarded for outperforming their peers 04…
  • 5. consumer communications Glossary 1.3 structure of the rePort next, the definitions for each of the three topics are provided, along with a brief comment on the topic. note that the comments are for context only the remainder of this report is structured in three and are by no means intended to be a definitive parts: discussion of the topics. the topics are presented as follows: first, the organizing frameworks employed to structure the Glossary are described: section 5 General Definitions section 2 describes a framework section 6 of environmental sustainability Greenhouse Gas emissions section 3 section 7 describes life cycle assessment Water section 4 section 8 describes common terminology Product-related Waste applied across the three topics finally, next steps for the Glossary project are described. the report finishes with a terms section in which definitions are accompanied by an example of use of the term as well as some of the common claims associated with each term. again, these claims are not endorsed by the Glossary Group but are provided to capture the claims that are currently in use. …05
  • 6. 2 framework of environmental sustainability across each topic, the terms in this Glossary are organized according to a framework that was modified from the Waste management hierarchy1. this is used as an organizing framework across the three topics, and there is no suggestion that it is preferable to others in use. Figure 1: Framework of Environmental sustainability in the first instance, the organisation should minimise the resources used while still ensuring proper product quality. reDuce once the optimal resource use is determined, the extraction of those resources should follow principles of conservation and stewardship. steWarD after resources have been used, they can be recovered, reused, and/ or recycled in order to minimise further resource extraction. recoVer reuse recycle in the final stage, waste for disposal should minimise long-term environmental impact or, where not possible, the impact should be DisPose mitigated in other ways. mitiGate 2.1 reDuce instead, the right balance between reduction and utility must be struck to ensure that the product or packaging fulfills its intended purpose to in the first instance, companies can reduce and the required quality standard, while still optimize their use of resources – including land, minimizing use of resources. materials, energy, or water. as is described in the cGf Packaging Publication “a Global language for Packaging and sustainability”, reduction itself is not the sole consideration in resource use. 1 the waste management hierarchy is a commonly used framework for describing waste management efforts. see for example http://www.epa.gov/osw/homeland/hierarchy.htm. 06…
  • 7. consumer communications Glossary 2.2 steWarD 2.4 DisPose/ mitiGate once is it determined how much of a resource at the final stage, resources are disposed into is appropriate to use, steps can be taken to the environment as gas emissions, effluent minimize the environmental impact in the water, and solid waste. initiatives at this stage extraction or use of those resources. seek to minimize or mitigate the negative impact in the case of water, for example, consideration of this disposal. effluent water quality, safe can be made as to whether the withdrawal of decomposition of waste materials, and mitigation water will contribute to water scarcity in a region. of greenhouse gas emissions through carbon in the case of energy or materials, renewable offsetting could all be considered in this stage. resources or recycled materials may help steward and conserve limited natural resources. 2.3 recoVer/ reuse/ recycle after resources have been used once, they can be recovered or reused to reduce further resource extraction. this principle applies equally to water, materials, and in some cases energy. often, the way that a product is designed and the support that a company provides in reuse or recycling will make a substantial difference in the rate at which consumers reuse and recycle. recovered energy is also an important element of recovery. …07
  • 8. 3 life cycle assessment the life cycle assessment (lca) approach considers the inputs, outputs and environmental impact of a product during its full life span from raw materials to final disposal. the united nations environmental Program has proposed that “the purpose of life cycle thinking is to prevent piecemeal approaches and avoid problem shifting from one life cycle stage to another, from one geographic area to another, and from one environmental medium to another.” lca is particularly useful in determining where across the value chain the greatest environmental impact lies for a particular product. lca may have its limitations in practice as a comparative tool, however, due to the difficulties in measurement and differences in metrics recorded at different points along the value chain, particularly for different types of products and services where the inputs and outputs can vary materially, thus confounding a fair comparison. Figure 2: life cycle assessment diagram 1 supply 2 manufacture 3 Distribute 4 use 5 Dispose for the purposes of the Glossary, lca is used to illustrate at which point in the value chain different environmental sustainability terms are most relevant. it is intended as a visual tool to help clarify consumer understanding and is not central to the definitions. 08…
  • 9. consumer communications Glossary 4 common terminology across Greenhouse Gas emissions, Water, and Product-related Waste as an aid to understanding, the Glossary seeks to use common terms across the three topics, even when there are competing terms in use. examples: terms related to footprint. terms related to use. the “footprint” concept looks at the total the Glossary distinguishes between “use”, ecological impact over the life cycle of a product “industrial use”, and “consumer use”, with or over the full value chain of a company. “industrial use” being the use of resources by the producer and “consumer use” being the use the Glossary extends the footprint terminology to of resources by the consumer. water to express the same concept. for example, “reduced water use” would be Where there are pre-existing terms a general term, while “reduced industrial use specific to the topic (e.g. “virtual water”), of water” would involve reducing the water that term is also provided. required within a plant or manufacturing facility and “reduced consumer use of water” would, for example, involve reducing the amount of water required to run a load of laundry using a particular product. …09
  • 10. 5 General Definitions the Glossary begins with some general sustainability terms. many of these terms are frequently used but can be overly broad in their definitions; when used as product claims, this imprecision can be misleading. nevertheless, these terms are included in the Glossary as they are within the common parlance and set the context for the other definitions. the definitions below include the term followed by the definition. For definitions with example of proper use and product or company claims associated with the term, please see the terms section. General Definitions life cycle assessment (lca) sustainable forestry the compilation and evaluation the use of forests and forest lands that maintains of the inputs, outputs, and the potential a balance between society’s demand for environmental impacts of a product system forest products and benefits, while preserving throughout its life cycle. forest diversity, extent and integrity for future generations. extended producer responsibility an environmental policy approach in which sustainable sourcing a producer’s responsibility for a product is sourcing of materials that takes into account extended to the post-consumer stage social and environmental responsibility to of a product’s life-cycle, generally implying a minimize resource depletion. financial responsibility. sustainable facilities environmentally sustainable facilities that have considered the sustainable state in which current needs can be met use of all resources (water, land, energy, without compromising the environmental raw materials) and waste (emissions, water, resources available for future generations to solid waste, etc.) in the siting, design, operations meet their future needs. and demolition. sustainable agriculture Green washing a productive, competitive and efficient way the deceptive use of environmental marketing to produce agricultural products, while in order to promote a misleading perception at the same time protecting and improving that a company’s policies or products the natural environment and social/ economic are more environmentally sustainable conditions of local communities. than they actually are. 10…
  • 11. consumer communications Glossary 6 Greenhouse Gas emissions rather than covering the whole of climate change, the Glossary focuses on terms associated with greenhouse gas emissions. the terms included in the “reduce” category have to do with efforts to reduce the energy required to produce goods and services. reduction of associated emissions in energy production is covered in the “steward” category, as decisions as to how to extract energy with the least environmental impact are considered here to be a conservation issue. the definitions below include the term followed by the definition and are grouped according to their place in the environmental sustainability framework. For definitions with example of proper use and product or company claims associated with the term, please see the terms section. Greenhouse Gas emissions Definitions reduce fleet/ transport efficiency energy use per unit to transport energy use/ consumption products within the value chain. the total energy used in the entire value chain (company) or over the full life cycle (product) from raw materials to manufacture, distribution, consumer use, and disposal. typically expressed steward in joules (j) or Kilowatt hours (kWh). renewable energy energy taken from sources Direct energy use that are non-fossil, for example, wind, water, the energy used within sources that are owned solar, geothermal, and biomass. or controlled by the reporting entity. carbon footprint indirect energy use the cumulative impact on climate change energy use that is a consequence of the activities of total greenhouse gases emitted, typically of the reporting entity, but occur at sources expressed as carbon dioxide equivalents, over owned or controlled by another entity a given time frame in the entire value chain (e.g. suppliers, customers). (company) or over the full life cycle (product) from raw materials to manufacture, distribution, consumer energy use consumer use, recovery and disposal. energy used during the consumer use stage of a product’s life. Zero net carbon Producing no net carbon dioxide equivalent (co2e) energy efficiency emissions over the course of one reporting year. the percentage of energy used (and not wasted) to provide a given service (heating, lighting, etc.) carbon neutral or level of activity. the status of having a zero net carbon footprint by balancing carbon dioxide equivalent energy productivity (co2e) emissions with an equivalent amount a measure of the output and quality of goods, sequestered, avoided or offset. this term can services, and activities generated with a given be vague and inconsistently used and should amount of energy use or efficiency. thus be treated with caution. …11
  • 12. Greenhouse Gas emissions Definitions Greenhouse gas (GhG) emissions Deforestation the release of gases that trap heat within the the clearance of forests by logging and burning earth’s atmosphere, including carbon dioxide that results in the conversion of forested lands for (co2), methane (ch4), nitrous oxide (n2o), non-forest uses. hydrofluorocarbons (hfcs), perfluorocarbons (Pfcs) and sulphur hexafluoride (sf6). natural refrigerants naturally occurring substances, such as carbon dioxide equivalent (co2e) hydrocarbons (propane, iso-butane), the measure used to compare emissions from carbon dioxide, ammonia, water and air various greenhouse gases based on their global that are used as refrigerants and may be warming potential compared to carbon dioxide. preferred over hydrofluorocarbons (hfc) as a replacement for prohibited chlorofluorocarbon Direct emissions (scope 1 emissions) (cfc) and hydro-chlorofluorocarbon (hcfc), emissions from sources that are owned based on hfc’s ozone depletion and climate or controlled by the reporting entity, including change impact, though some (i.e. hydrocarbon, outsourced operations. ammonia) still may present a safety risk. indirect emissions (related to scope 2 and 3 emissions) recover/ reuse/ recycle emissions that are a consequence of the activities of the reporting entity, but occur recovered energy at sources owned or controlled by another entity energy that is released from a resource (e.g. suppliers, customers). recovery process that can then be used for another purpose, such as to generate scope 1 emissions steam, fuel or electricity. the reporting company’s direct emissions (see above). dispose/ MitiGate scope 2 emissions carbon offsetting the reporting company’s indirect emissions the practice of claiming a reduction in co2 (see above) from purchased electricity, emissions for the product or service being heat, and steam. considered based on the prevention or removal of GhG emissions in a process unrelated scope 3 emissions to the product being considered. the reporting company’s indirect emissions (see above) other than those covered in scope 2. 12…
  • 13. consumer communications Glossary 7 Water the complexity of water conservation is that it centers not only on reducing the use of water but also on the context of where the water was drawn– ensuring that water use does not contribute to local water scarcity. the definitions below include the term followed by the definition and are grouped according to their place in the environmental sustainability framework. For definitions with example of proper use and product or company claims associated with the term, please see the terms section. reduce recover/ reuse/ recycle Water footprint rainwater harvesting measure of impact of the water use the process of capturing and storing rainwater, of a product, process or company. making possible either direct (non-potable) use or the diversion of captured water to reduce Direct water use pressure on local groundwater reserves. (water withdrawal / consumption) the water used by an organisation during Grey water that organisation’s stage of the product life cycle, Waste water which can be directly reused including any outsourced operations. or treated and recycled for further non-potable use, distinguishable from white (potable) water indirect water use (virtual water) and black (sewage) water. for an alternative Water used as a consequence of the activities definition used in the Water footprinting context of the reporting entity, but occur at sources refer to iso. owned or controlled by another entity. terms such as virtual water typically apply only to suppliers rather than customers. dispose/ MitiGate consumer water use effluent water Water used during the consumer Waste water that is discharged into use stage of a product’s life. the environment, either directly or via water treatment. steward Groundwater underground reserves of water. Groundwater reserves are typically replenished more slowly than surface water and, when depleted, can reduce freshwater availability into the future. Water scarcity state in which there is insufficient water (less than 1700 m3/ person/ year)2 for all the domestic, agricultural, and industrial demands within a region, in particular when water unavailability has adverse effects on human health or ecosystems, or results in groundwater depletion. 2 source: undP human development report 2006 …13
  • 14. 8 Product-related Waste according to the principles of integrated Waste management (see definition below), Product-related Waste efforts focus across the whole of the environmental sustainability framework, including reduction and conservation as well as recovery and disposal. notwithstanding its place within the framework, disposal of Product-related Waste is a critical element of environmental sustainability. increasing the biodegradability and compostability of products and packaging are considerations within a comprehensive product-related waste management strategy. the Product-related Waste definitions within this Glossary are complemented by the work of the cGf Packaging Project, which further defines packaging-related terms and specifies many of the indicators and metrics associated with waste reduction that are referenced here as product and company claims. the definitions below include the term followed by the definition. For definitions with example of proper use and product or company claims associated with the term, please see the terms section. integrated Waste management steward a method of waste management that employs waste control methods across the full life cycle, renewable materials/ resource including source reduction, recycling, re-use, raw materials originating from the harvesting energy recovery, incineration, and land filling. of naturally replenishing resources which are replenished at a similar rate to the rate of consumption. reduce recycled materials/ content resource use materials that would otherwise have been materials and other resources used in the sent to the waste stream but are instead used manufacture and distribution of a product. in the production of a new product. Waste reduction (source reduction) made from recycled materials/ content to minimize/ optimize the amount materials that are made from recycled of resources used in the life cycle of materials/ content but may or may not be a product and its packaging. in themselves recyclable. extended life product a product that has a comparatively longer useful life than alternatives, based on inherent characteristics or components that can be replaced or upgraded. Post-consumer content/ waste Waste that is disposed of after the product reaches the consumer. 14…
  • 15. consumer communications Glossary recover/ reuse/ recycle dispose/ MitiGate Designed for disassembly Waste for final disposal ability to separate specific parts of a product materials from a product or packaging to be disposed of by various methods, such as that are not recovered from the waste stream but reuse or recycling so as to minimise are disposed through landfill or incineration. the materials going to landfill. Polyvinyl chloride (PVc) recovered/ redirected materials a material that can be used in packaging Products or packaging that have been which is often replaced due to its disposal to successfully diverted from the waste stream. household solid waste incinerators and its limited compatibility with plastics recycling. reusable ability to use a product, component, or packaging Biodegradable again in its original form after the initial use. ability of a material to completely break down and decompose into elements found in nature returnable within no more than one year after customary ability of product or packaging to be returned by disposal (i.e. landfill). the consumer to the retailer, producer, or other party for refill, reuse, or recycling. compostable ability for a product or packaging to decompose refillable into usable, soil-enriching compost in composting ability to refill a product, component, or facilities readily available to consumers within a packaging with the same or similar product for timeframe that is comparable to plant material use again after the initial use without needing decomposition. additional processing. energy recovery (Waste-to-energy) recyclable energy that is generated from the incineration of ability for materials in a product waste using various heat recovery devices. or packaging to be made into new, useful products through existing recycling programs hazardous waste disposal available locally to the consumer. Disposal of waste that poses substantial or potential threats to public health or the environment and requires specific management for safe disposal. …15
  • 16. 9 next steps for the Glossary Project 9.1 initial aDoPtion anD use 9.2 further DeVeloPment of the Glossary of the Glossary this Glossary represents an initial step in measurement a process of harmonizing environmental sustainability terms within the consumer goods now that the scope of focus has been established industry. the vision for the project is to ensure and key terms have been defined, the principal that consumer communications are both clear gap that remains is to agree standard and meaningful, allowing fewer opportunities measurement criteria. in addition to defining key for “Green washing” through use of terms that terms, the Glossary has sought to identify – but might be empty of meaning. the Glossary is not to define – those claims that are associated intended to complement rather than replace with the terms. although it is outside the scope of voluntary standards that are already in place in the Glossary Project, specification of the metrics many countries and regions, and all retailers to define those claims is critical to transparency and manufacturers are encouraged to refer to and comparability of products. in fact, it is such sources for guidance. however, the future expected that in many cases, claims that are not success of this project is dependent on individuals measurable might be eliminated from the lexicon and companies using the terms and definitions in altogether. as the cGf measurement Group a consistent way. agrees the metrics associated with the definitions and claims, the Glossary and metrics will become more important in managing specifications with this Glossary will be published on the cGf trading partners. website and cGf members will be encouraged to either link to those terms or include them directly their own environmental sustainability expansion of term sites. the definitions have been reviewed by the scope of the Glossary currently covers cGf and independent reviewers, and member greenhouse gas emissions, water, and product- companies can start using the definitions with related waste. to take the Glossary forward, more confidence. for example, definitions can be topics can be included and more terms covered posted on consumer-facing websites alongside within each topic. coordination with related pre-existing sustainability content. in addition to projects will help to reduce duplication, which the “dictionary format”, a more pictorial version is particularly important because establishing a of the Glossary could provide the terms in a more single set of terms and definitions should be interactive format to better explain the terms a goal of this and related projects. within the context of the life cycle. as the definitions gain acceptance, they can also support internal communications as well as communications with trading partners, as more industry players are encouraged to adopt the terms. 16…
  • 17. consumer communications Glossary 10 acknowledgements the cGf would like to thank the following which includes 50 manufacturer and retailer individuals for their participation in the Glossary ceos and chairmen. Project: lynn marmer (the Kroger company) the forum provides a unique global platform for knowledge exchange and initiatives around nate shepley (the Kroger company) five strategic priorities – emerging trends, francis Quinn (l’oréal) sustainability, safety & health, operational Pascal Gréverath (nestlé) excellence and Knowledge sharing & People carsten schuster (nestlé) Development – which are central to the advancement of today’s consumer goods industry. lars lundquist (nestlé) sandi northey (nestlé) the forum’s vision is: “Better lives through David Walker (Pepsico) better business”. to fulfil this, its members have Peter White (Procter and Gamble) given the forum a mandate to develop common positions on key strategic and operational audra Karalius (sara lee) issues affecting the consumer goods business, andrew hill (tesco) with a strong focus on non-competitive process nigel Bagley (unilever) improvement. the forum’s success is driven by robin Deliso (Walmart) the active participation of the key players in the sector, who together develop and lead sabine ritter (the consumer Goods forum) the implementation of best practices along emmanuel hembert (a.t. Kearney) the value chain. lesley Pan (a.t. Kearney) With its headquarters in Paris and its regional the consumer Goods forum would also like offices in Washington, D.c., and tokyo, the cGf to acknowledge and thank the independent serves its members throughout the world. reviewers that contributed their comments and feedback to this Glossary. sustainaBility in the consumer GooDs forum aBout the consumer GooDs forum the activities of the consumer Goods forum the consumer Goods forum (cGf) is a global, are organized into a series of strategic pillars. parity-based industry network, driven by its ‘sustainability’ is one of the strategic pillars. members. it brings together the ceos and senior David north of tesco, and Gavin neath of unilever, management of over 650 retailers, manufacturers, co-chair the sustainability steering committee service providers and other stakeholders across on behalf of the Board of the consumer Goods 70 countries and reflects the diversity of the forum. industry in geography, size, product category and format. forum member companies have a sustainability steering Group consisting combined sales of eur 2.1 trillion and their of twenty five business leaders from across retailer and manufacturer members employ the forum companies lead the activities within over 9.1 million people. the pillar on behalf of the sponsors. the forum was created in june 2009 by www.theconsumergoodsforum.com the merger of cies - the food Business forum, the Global commerce initiative (Gci) and http://sustainability.theconsumergoodsforum.com the Global ceo forum. the consumer Goods forum is governed by its Board of Directors, 2 source: undP human development report 2006 …17
  • 19. consumer communications Glossary Definitions with Examples and Claims the definitions that follow are grouped by topic according to their place in the environmental sustainability framework. they include the term followed by the definition as well as examples of usage and sample claims that are often associated with the term. claims can often be a source of green-washing, for example when they are vague, provide no proof, are not relevant to the product in question, or rely on hidden trade-offs3, so care should be taken when interpreting claims associated with products or companies. in some cases, the claims below include Global reporting initiative4 (Gri) metrics.  General terms term Example of usage sample claims life Cycle assessment (lCa) a full carbon lca of a the compilation and evaluation of product can help identify the inputs, outputs, and the potential emissions “hot spots” within environmental impacts of a product the product supply chain. system throughout its life cycle. extended Producer responsibility EPr initiatives include (ePr) product take-back programs, an environmental policy approach deposit refund systems, in which a producer’s responsibility product fees and taxes, and for a product is extended to the post- minimum recycled-content consumer stage of a product’s life- rules. cycle, generally implying a financial responsibility. environmentally sustainable consumption of resources state in which current needs faster than the rate of can be met without compromising replenishment is not the environmental resources available environmentally sustainable. for future generations to meet their future needs. 3 see http://sinsofgreenwashing.org/ 4 see http://www.globalreporting.org/home …19
  • 20.  General terms term Example of usage sample claims sustainable agriculture one technology supporting a productive, competitive and efficient sustainable agriculture is way to produce agricultural products, drip irrigation to conserve while at the same time protecting and water by preventing improving the natural environment evaporation. and social/ economic conditions of local communities. sustainable forestry our sustainable forestry Zero net deforestation; the use of forests and forest lands practices include materials do not contribute to that maintains a balance between programmes to reduce rainforest deforestation. society’s demand for forest products deforestation. and benefits, while preserving forest diversity, extent and integrity for future generations. sustainable sourcing as more companies pursue material sourced from sourcing of materials that takes into sustainable sourcing, verifiable sustainable account social and environmental the supply market will need renewable sources or made responsibility to minimize resource to respond. from recycled materials depletion. (% by weight). sustainable facilities our sustainable facilities Energy and water efficient Facilities that have considered the policy restricts siting in areas facilities. sustainable use of all resources with water scarcity. (water, land, energy, raw materials) and waste (emissions, water, solid waste, etc.) in the siting, design, operations and demolition. Greenwashing unspecified use of terms on the deceptive use of environmental product labels contributes to marketing in order to promote greenwashing. a misleading perception that a company’s policies or products are more environmentally sustainable than they actually are. 20…
  • 21. consumer communications Glossary  Greenhouse Gas emissions term Example of usage sample claims energy use/ consumption Energy use for this since [date] we have reduced the total energy used in the entire product is greatest at the the energy use for this value chain (company) or over the full manufacturing and consumer product by more than xx%. life cycle (product) from raw materials stages of the life cycle. to manufacture, distribution, consumer use, and disposal. typically expressed in Joules (J) or Kilowatt hours (kwh). Direct energy use the greatest impact on direct energy consumption the energy used within sources the total energy use for by primary energy source that are owned or controlled by this product is from the (gri En3); energy saved due the reporting entity. indirect energy use from to conservation and efficiency our suppliers rather than improvement (gri En5). the direct energy use of our own operations. indirect energy use the greatest impact on indirect energy consumption Energy use that is a consequence the total energy use for by primary energy source of the activities of the reporting entity, this product is from the (gri En4); initiatives to r e D u C e but occur at sources owned indirect energy use from our reduce indirect energy or controlled by another entity suppliers rather than the consumption and reductions (e.g. suppliers, customers). direct energy use of our own achieved. (gri En7). operations. Consumer energy use Energy-efficient light bulbs Energy-efficient; initiatives Energy used during the consumer allow consumers to reduce to provide energy-efficient use stage of a product’s life. consumer energy use – and or renewable energy based their energy bills. products and services, and reductions in energy requirements as a result of these initiatives (gri En6); initiatives to mitigate environmental impacts of products and services, and extent of impact mitigation (gri En26). energy efficiency my new energy efficient Energy-efficient; initiatives the percentage of energy used (and refrigerator uses 40% less to provide energy-efficient not wasted) to provide a given service energy than my old one. or renewable energy based (heating, lighting, etc.) or level of products and services, activity. and reductions in energy requirements as a result of these initiatives (gri En6). …21
  • 22.  Greenhouse Gas emissions term Example of usage sample claims energy productivity although my new refrigerator a measure of the output and quality is energy efficient, it is too big of goods, services, and activities for my needs and is therefore r e D u C e generated with a given amount of less energy productive than it energy use or efficiency. could be. Fleet/ transport efficiency use of both outbound and increased volume of goods Energy use per unit to transport inbound travel to move goods delivered per unit of fuel; products within the value chain. has increased our fleet reduced transportation efficiency. emissions by xx% in x years. renewable energy this facility is powered supplied with % renewable Energy taken from sources that are entirely with renewable energy. non-fossil, for example, wind, water, energy, requiring no burning solar, geothermal, and biomass. of fossil fuels. Carbon footprint the greatest impact on our carbon neutral; zero net the cumulative impact on climate carbon footprint comes carbon; product carbon change of total greenhouse gases from the indirect emissions footprint. emitted, typically expressed as by our suppliers and end carbon dioxide equivalents, over a consumers rather than the given time frame in the entire value direct emissions of our own chain (company) or over the full life operations. s t e w a r D cycle (product) from raw materials to manufacture, distribution, consumer use, recovery and disposal. Zero net carbon we will become a zero net carbon neutral; zero net Producing no net carbon dioxide carbon business by 2050, carbon. equivalent (co2e) emissions over without purchasing offsets. the course of one reporting year. Carbon neutral your flight can be made carbon neutral; zero net the status of having a zero net carbon carbon neutral through the carbon. footprint by balancing carbon dioxide purchase of carbon offsetting equivalent (co2e) emissions with credits. an equivalent amount sequestered, avoided or offset. this term can be vague and inconsistently used and should thus be treated with caution. 22…
  • 23. consumer communications Glossary  Greenhouse Gas emissions term Example of usage sample claims Greenhouse gas (GhG) emissions through a move to cleaner reduction of ghg emissions the release of gases that trap heat energy, we have kept our (absolute or relative, within the earth’s atmosphere, direct greenhouse gas specifying comparator). including carbon dioxide (co2), emissions stable. methane (ch4), nitrous oxide (n2o), hydrofluorocarbons (hFcs), perfluorocarbons (PFcs) and sulphur hexafluoride (sF6). Carbon dioxide equivalent (Co2e): comparison of the potential reduction of co2e emissions the measure used to compare impact of methane gas (absolute or relative, emissions from various greenhouse emissions on global warming specifying comparator). gases based on their global warming to hFcs can be done by potential compared to carbon dioxide. calculating their carbon dioxide equivalents. Direct emissions (scope 1 emissions) the greatest impact on our carbon neutral; zero net Emissions from sources that are carbon footprint comes carbon; direct greenhouse owned or controlled by the reporting from the indirect emissions gas emissions by weight entity, including outsourced by our suppliers and end (gri En16); initiatives to s t e w a r D operations. consumers rather than the reduce greenhouse gas direct emissions of our own emissions and reductions operations. achieved; (gri En18); emissions of ozone-depleting substances by weight (gri En19); no, so and other significant air emissions by type and weight (gri En20). indirect emissions (related to scope the greatest impact on direct greenhouse gas 2 and 3 emissions) our carbon footprint comes emissions by weight Emissions that are a consequence from the indirect emissions (gri En16); other relevant of the activities of the reporting entity, by our suppliers and end indirect greenhouse but occur at sources owned consumers rather than gas emissions by weight or controlled by another entity the direct emissions of our (gri En17). (e.g. suppliers, customers). own operations. scope 1 emissions the reporting company’s direct emissions (see above). scope 2 emissions the reporting company’s indirect emissions (see above) from purchased electricity, heat, and steam. …23
  • 24.  Greenhouse Gas emissions term Example of usage sample claims scope 3 emissions business travel involves the reporting company’s indirect scope 3 emissions that are emissions (see above) other than not directly emitted by the those covered in scope 2. reporting company but are emitted nonetheless. Deforestation our sustainable forestry Zero net deforestation; the clearance of forests practices include reducing materials do not contribute to by logging and burning that results deforestation. rainforest deforestation. in the conversion of forested lands s t e w a r D for non-forest uses. natural refrigerants we will phase out hFc % usage of natural naturally occurring substances, refrigerants and replace refrigerants; non-hFc such as hydrocarbons (propane, them with natural refrigerants (natural iso-butane), carbon dioxide, ammonia, refrigerants by 2015. refrigerant alternatives). water and air that are used as refrigerants and may be preferred over hydrofluorocarbons (hFc) as a replacement for prohibited chlorofluorocarbon (cFc) and hydro- chlorofluorocarbon (hcFc), based on hFc’s ozone depletion and climate change impact, though some (i.e. hydrocarbon, ammonia) still may present a safety risk. recovered energy recovered energy at this reCoVer Energy that is released from a manufacturing plant has resource recovery process that can improved our overall energy then be used for another purpose, footprint. such as to generate steam, fuel or electricity. Carbon offsetting your flight can be made carbon offset; zero net the practice of claiming a reduction carbon neutral through the carbon; carbon neutral. DisPose in co2e emissions for the product or purchase of carbon offset service being considered based on credits. the prevention or removal of ghg emissions in a process unrelated to the product being considered. 24…
  • 25. consumer communications Glossary  water term Example of usage sample claims water footprint the greatest impact on our reduced water footprint measure of impact of the water use of water footprint is from the including consumer use; a product, process or company. indirect water use from our zero net water impact; suppliers and end consumers positive water balance. rather than the direct water use of our own operations. Direct water use (water withdrawal) the greatest impact on our total water withdrawn, by the water used by an organisation water footprint is from the source (gri En8); water during that organization’s stage of indirect water use by our sources significantly affected the product life cycle, including any suppliers and end consumers by withdrawal of water outsourced operations. rather than our direct water (gri En9); water use use of our own operations. reduction targets (relative or absolute), differentiated for water-stressed regions; improved water use efficiency by xx% within x years; in-plant water conservation. r e D u C e indirect water use (virtual water) the greatest impact on our reduced water withdrawal water used as a consequence of the water footprint is from the including suppliers/ water activities of the reporting entity, but indirect water use by our use reduction. occur at sources owned or controlled suppliers and end consumers by another entity. terms such as rather than our direct water virtual water typically apply only to use of our own operations. suppliers rather than customers. Consumer water use use of water-saving toilets water-efficient product; water used during the consumer enables consumers to reduced water consumption. use stage of a product’s life. reduce consumer water use, particularly when supplied with grey water rather than potable water. Groundwater we limit withdrawal from siting decisions using a underground reserves of water. ground water sources to watershed approach; water groundwater reserves are typically ensure that there is no long- responsibly sourced. replenished more slowly than surface term water depletion. water and, when depleted, can reduce freshwater availability into the future. …25
  • 26.  water term Example of usage sample claims water scarcity we consider water scarcity Percentage of facilities state in which there is insufficient in the siting of our facilities and quantity of water drawn water (less than 1700 m3/person/year)5 to ensure that we do not from water-stressed regions; for all the domestic, agricultural, and deprive local communities of no contribution to water industrial demands within a region, in adequate water supplies. scarcity; positive water particular when water unavailability balance in water stressed s t e w a r D has adverse effects on human regions. health or ecosystems, or results in groundwater depletion. rainwater harvesting we use rainwater harvesting rainwater harvesting to the process of capturing and storing to provide water for replenish local aquifers. rainwater, making possible either our toilets and to feed direct (non-potable) use or the surrounding surface and diversion of captured water to reduce groundwater reserves. pressure on local groundwater reserves. Grey water use of water-saving toilets Percentage and total volume waste water which can be directly enables consumers to of water recycled and reused reCoVer reused or treated and recycled reduce consumer water use, (gri En10). for further non-potable use, particularly when supplied distinguishable from white (potable) with grey water instead of water and black (sewage) water. For an potable water. alternative definition used in the water Footprinting context refer to iso. effluent water the quality of the effluent total water discharge waste water that is discharged into water we release back into by quantity, quality and the environment, either directly or via the environment is as good destination (gri En21); water treatment. as or better than the water identity, size, protected that we initially withdrew. status, and biodiversity value of water bodies and related habitats significantly DisPose affected by the organization’s discharge of water and run off (gri En25); reduced polluting power of effluents by xx% in x years; improved water quality post-consumer use; effluent water quality standards (e.g. as good or better than influent water quality). 5 source: undP human development report 2006 26…
  • 27. consumer communications Glossary  ProDuCt-relateD waste term Example of usage sample claims integrated waste management our integrated waste G e n e r a l a method of waste management management programme that employs waste control methods has decreased our waste to across the full life cycle, including landfill by 80%. source reduction, recycling, re-use, energy recovery, incineration, and land filling. resource use our waste reduction reduced resource use. materials and other resources used in programme has decreased the manufacture and distribution of a overall resource use by 30%. product. waste reduction (source reduction) our waste reduction reduced packaging materials to minimize/ optimize the amount of programme has decreased weight (absolute or relative, resources used in the life cycle of a overall resource use by 30%. with named comparator); product and its packaging. reduced resource use (can be a %, with named r e D u C e comparator); zero waste. extended life product this extended life product Percentage of life extension a product that has a comparatively reduces the overall resource with named comparator. longer useful life than alternatives, use by 50% over the current based on inherent characteristics alternative. or components that can be replaced or upgraded. Post-consumer content/ waste the post-consumer content % post-consumer content. waste that is disposed of after the that went into manufacturing product reaches the consumer. this product was reclaimed through our local recycling programme. …27
  • 28.  ProDuCt-relateD waste term Example of usage sample claims renewable materials/ resource use of renewable materials made from % renewable raw materials originating from the aims to ensure that materials. harvesting of naturally replenishing resources are replenished resources which are replenished faster than they are at a similar rate to the rate of consumed. consumption. s t e w a r D recycled materials/ content Paper is a common recycled Percentage/ tonnage recycled materials that would otherwise have material that is used in materials of total materials; been sent to the waste stream but are manufacturing of new made entirely from recycled instead used in the production of a products. materials; 30% recycled new product. content. made from recycled materials/ some products can be made Percentage/ tonnage recycled content from recycled materials and materials of total materials; materials that are made from recycled yet not be recyclable itself. made entirely from recycled materials/ content but may or may not materials; xx% recycled be in themselves recyclable. content 28…
  • 29. consumer communications Glossary  ProDuCt-relateD waste term Example of usage sample claims Designed for disassembly the smart car is designed designed for disassembly. ability to separate specific parts for disassembly for proper of a product to be disposed of by recycling and disposal of various methods, such as reuse or component parts. recycling so as to minimise the materials going to landfill. recovered/ redirected materials our organisation reuses and recovery rate of materials Products or packaging that have been recycles recovered materials diverted from waste stream successfully diverted from the waste from the waste stream. to reuse/ recycle; percentage stream. of products sold and their packaging materials that are reclaimed by category (gri En27). reusable the container can be reused / this product is supplied with ability to use a product, component, refilled for its original a durable, reusable container r e C o V e r or packaging again in its original form purpose without reprocessing as well as a light-weight after the initial use. beyond normal cleaning refill. operations. returnable glass beverage bottles returnable. ability of product or packaging to are returnable to the be returned by the consumer to the manufacturer for refill and retailer, producer, or other party for reuse. refill, reuse, or recycling. refillable ink cartridges are refillable this product is supplied with ability to refill a product, component, to reduce both the waste a durable, reusable container or packaging with the same or similar generated and the cost of as well as a light-weight product for use again after the initial replacement. refill. use without needing additional processing. recyclable although some plastic bags can be returned to [store] ability for materials in a product or are technically recyclable, for recycling. packaging to be made into new, useful when used as intended they products through existing recycling will invariably end up in programs available locally to the disposal facilities such as consumer. landfill and not be recycled. …29
  • 30.  ProDuCt-relateD waste term Example of usage sample claims waste for final disposal our waste recovery % total materials that end in materials from a product or packaging programme has eliminated final disposal; zero consumer that are not recovered from the waste all waste for final disposal waste goes to landfill; zero stream but are disposed through for this product. landfill company; zero waste. landfill or incineration. Polyvinyl Chloride (PVC) we have eliminated all use Eliminated/ reduced Pvc a material that can be used in of blister packs, “clam from packaging. packaging which is often replaced shells” and other Pvc due to its disposal to household solid packaging from our private waste incinerators and its limited brand packaging. compatibility with plastics recycling. Biodegradable because this soap is biodegradable. ability of a material to completely biodegradable, it has a lower break down and decompose into impact on water quality. elements found in nature within no D i s P o s e more than one year after customary disposal (i.e. landfill). Compostable low access to composting compostable/ compostable ability for a product or packaging to facilities in this area makes packaging; suitable for home decompose into usable, soil-enriching it difficult for companies composting. compost in composting facilities to legitimately claim that a readily available to consumers within product is compostable. a timeframe that is comparable to plant material decomposition. energy recovery (waste-to-energy) waste-to-energy facilities Energy that is generated from the are an alternative to incineration of waste using various traditional incineration. heat recovery devices. hazardous waste disposal our hazardous waste Electronics returnable disposal of waste that poses disposal includes a for recycling. substantial or potential threats to programme to collect public health or the environment electronics goods from and requires specific management consumers. for safe disposal. 30…
  • 31. intErnational hEadQuartErs 22/24 rue du gouverneur général Eboué 92130 issy-les-moulineaux France tel: (+33) 1 82 00 95 95 info@theconsumergoodsforum.com JaPan oFFicE Kitano arms 609, 2-16-15 hirakawa-cho, chiyoda-ku,tokyo 102-0093 Japan tel: (+81) 3 6272 6283 tokyo@theconsumergoodsforum.com thE amEricas oFFicE 8455 colesville road, suite 705 silver spring, maryland 20910 usa tel: (+1) 301 563 3383 washington@theconsumergoodsforum.com