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Semelhante a Technical Evangelist Meetup December 2013: Measuring Your Activities
Semelhante a Technical Evangelist Meetup December 2013: Measuring Your Activities (20)
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Technical Evangelist Meetup December 2013: Measuring Your Activities
- 1. Measuring your developer program Rod Burns Wireless Industry Partnership @rodburns www.wipfactory.com
- 2. How do you measure your activities? Developer Program • • • • • • • Registrations API calls SDK downloads Web site visits/views Revenue Lead generation Apps published www.wipfactory.com
- 3. How do you measure your activities? Developer Program Direct Results • • SDK downloads Registrations – Directly linked to new developers • • • API calls Web site visits/views Apps published – Measurement of developer activity • Revenue – Success of the program bottom line • Lead generation – Success of outreach to target developers www.wipfactory.com
- 4. What about the stuff that leads to direct results? Phil Leggetter (Was Pusher now Caplin Systems) http://www.leggetter.co.uk www.wipfactory.com
- 5. Measuring Evangelist Activities • Events – Attended – Talks – Workshops • Online Activity – – – – – Support (Stack Overflow, forums, email) Blog posts Developer material (docs, tutorials, webcasts) GitHub activity (contributions, projects) Social Media (?) www.wipfactory.com
- 6. How do you measure events? • Contacts Gathered – Relevant contacts • Presentation audience size – Quality of audience • Number of attendees – Quality of attendees • Social Media mentions • Concrete leads generated www.wipfactory.com
- 7. How about developer activity during events? That Conference TwilioCon Europe TwilioCon U.S That Conference TwilioCon Europe TwilioCon U.S Source: www.devmonitor.io www.wipfactory.com
- 8. The Conference Effect? WWDC EclipseCon Europe Source: www.devmonitor.io www.wipfactory.com
- 9. What about longer term trends? Source: www.devmonitor.io www.wipfactory.com
- 10. Competitive Position: Cross Platform Mobile Tools Source: www.devmonitor.io Xamarin – Mono Titanium – Appcelerator www.wipfactory.com
- 11. Mobile Device Manufacturers HTC comScore % Market Share April 2013 Samsung GitHub New Projects % Share April 2013 iPhone 0% 10% 20% 30% 40% 50% 350 300 250 iPhone 200 Samsung 150 HTC Sony 100 BlackBerry 50 Motorola 0 March April May June July GitHub projects mentioning OEMs www.wipfactory.com August Nokia
- 12. What do you do? • What do you use to measure the success of your outreach and activities? www.wipfactory.com