Mike Grehan of Acronym was the opening keynote at the Local Social 2014. He dazzled the audience with his fun personality and powerful statements he made regarding search, local SEO and content. You can visit http://rocksdigital.com/the-local-social-dallas/ to read more about the 2014 highlights and other speakers.

1. Mike Grehan
CMO & Managing Director

2. Mike Grehan
CMO & Managing Director

3. About Mike Grehan

4. Singapore

5. First Radio DJ To Do What?
Also worked on TV
Radio DJ

6. Meet Your Customer

7. The Internet & The World Wide Web
Networks
Crowds
Markets

8. The Hypertext Thinkers
“Mendel's concept of the laws of genetics was lost
to the world for a generation… this sort of
catastrophe is undoubtedly repeated all about us,
as truly significant attainments become lost in the
mass of the inconsequential
Bush argued that as humans turned from war, scientific efforts
should shift from increasing physical abilities to making all
previous collected human knowledge more accessible.

9. “I just had to take the hypertext idea
and connect it to the Transmission
Control Protocol and domain name
system ideas and — ta-da! — the World
Wide Web.”
Sir Tim Berners Lee, 1989
Sir Tim Berners-Lee. 1989
The Hypertext Thinkers

10. “Google's mission is to organize the world's information
and make it universally accessible and useful.”
Google Mission Statement
The Hypertext Thinkers

11. The Anatomy of a Search Engine

12. Vector space model.

13. Who is an authority?
A page written about Beethoven’s Fifth symphony by a music student
may have the same keyword density (and relevancy) as a page on the
subject written by famous orchestra conductor Andre Previn...
Who is likely to write the most authoritative piece?

14. Jon Kleinberg

15. Ask the Pope to help!

16. Be Afraid. Be Very Afraid!

17. Algorithm 1 – 0 SEO

18. Link building.
So, how important are links now?

19. Are Backlinks Still Important? Matt Cutts Answers

20. What is the strongest signal?
Text on a page? Link analysis? Social signals?

21. The strongest signal?
YOU ARE!

22. Develop Content Around Intent
Andrei Broder,
Distinguished
Scientist,
Google.
• Informational
• Navigational
• Transactional

23. Understanding Intent
Wheelchair
or
iPad?

24. Before big data… There was big data!

25. Exponential Growth
[> 18, 000, 000, 000, 000, 000, 000

26. Mount Everest

27. Jakarta

28. Mobile, mobile, mobile…
The first three quarters of 2013 consumers from Singapore,
Malaysia, Thailand, Indonesia, Vietnam, Cambodia and the
Philippines spent the equivalent of US$10.8 billion on nearly
41.5 million smartphones. And among those seven markets
Indonesia had the greatest smartphone sales volume and value.
Since the beginning of this year domestic consumers have
already bought 14.8 million smartphones.
A Nielsen study quoted Indonesians as spending 63 minutes
every day on communications activities, calls, chat, email and
messaging – 51 minutes on entertainment such as games and
multimedia activities and 40 minutes using various apps.
Turns out that Indonesians are also kings of the selfie with
people chronicling their lives through photo on social media
and photo sharing sites.

29. ASCI Red – US Supercomputer

30. A Better Super Computer

31. An Even Better Super Computer

32. About Mike Grehan

33. Developing Original Content – Holographic Androids

34. Viral marketing?
Is there such a thing as viral marketing. But, really?

35. Duncan Watts – Computational Social Scientist

36. Is viral really…Er… viral?

37. What do people share?

38. The Internet & The World Wide Web
You wake up and check your email on your bedside iPad — that’s one
app. During breakfast you browse Facebook, Twitter, and The New
York Times — three more apps.
On the way to the office, you listen to a Podcast on your smartphone.
Another app. At work, you scroll through RSS feeds in a Reader and
have Skype and IM conversations.
More apps.
At the end of the day, you come home, make dinner while listening to
Pandora, play some games on Xbox Live, and watch a movie on
Netflix’s streaming service.
You’ve spent the day on the Internet — but not on the Web. And you
are not alone.

39. The Internet of Everything
As the Internet continues to grow exponentially and wearables become more commonplace,
people are becoming even more connected to things that are connected to other things.

40. The Internet of Everything

41. Summary
Local, Social, Mobile, Hyper Local, Hyper, Hyper Local, Hyper Mobile, Hyper Social….

42. The Ultimate Digital Device
Equipped with a Bluetooth receiver, the toilet can deliver audio streaming
from your favorite mobile device. The techie toilet also includes a Secure
Digital card where you can store your favorite playlist, ambient lighting
that can display seven different colors, a USB port for service upgrades and
a battery pack that can handle 100 flushes during a power outage. Other
goodies include a heated seat, a foot warmer, a deodorizer, an interactive
LCD touch screen and an automated open-and-close lid.

43. @mikegrehan