2. The way the font looks like it is
painted on rocks, and with the word
‘heavier’ suggests that these things
will be like saying ‘you have the
weight of the world on your
shoulders’.
This is even further explained through
the way the ‘0’ in ‘you’ has eyes and
the tops of the ‘y’ and ‘u’ look like
hands, suggesting that if ‘you’ have a
problem then you’ll be the only
person who will carry the weight of
your ’problem’ of yourself.
The way the writing and drawing looks like a child's
handwriting, emphasises more that it is something a
child could relate to and this is for children. It also
gives you the shows you that this is for children and
you’re not alone, as it uses child’s handwriting, this
gives you the idea that children are going through
the same thing as you.
The use of green and red in the
font, suggests that it’s a key part
of the poster or company. For
example the red font above the
child line logo, suggests that it is
important and it is their slogan.
The way their website is in green
and phone number in
red, suggests that it is important
for children to talk to someone
about their problems, and its
also in that colour so it stands
out to the target audience.
The way the word
‘problem’ is in bold and
on the biggest
bolder, suggests that will
be the biggest worry no
your mind. Therefore its
saying if you don’t tell
someone the problem will
get heavier and it will get
more difficult to try and
balance it along with
everything else.
In the eyes of the ‘o’ they
are looking to the right,
which is looking at the
child line logo. This seems
like its saying ‘You, look to
child line’. This way it
makes children feel like
they have somewhere to go
and someone to talk to-
child line.

3. The darkness in the room
suggests that what the girl on
the poster is going through is
making her feel like she is
alone. The darkness also
suggests that she is very sad
and the situation is making her
feel like she has no-where to
go about her problems.
The way she is in one corner of a
bedroom suggests that she feels
alone and feels like she is being
crowded by her thoughts and
anxiety of being called names.
The use of font, shows
that she maybe confused
and there is a change in
tone on the poster. For
example the way
‘princess’ is written in
slim letters, with curled
up ends.
Then the contrast of bold
letters with capital
letters, suggests that
when she is being called
a ‘STUPID TART’, she is
maybe being shouted
at, or ‘he’ is angry at her.
Having the logo at the
bottom shows that if
this happens to
someone else, know
that they’re not
alone, and they have
somewhere to go or
someone to talk to for
advise.
Having the slogan on the bottom on the page, and in
bold, shows people that it is what it is, also having it say
‘you don’t have to stand for it’ tells them that they can get
help, or advise.
The use of the website
search box at the bottom
shows that it is online advise
so, you can get help there. It
also shows that it is modern
and digital.
The use of pink on the
poster, stereotypically
targets the female audience.
With the use of colour , it
shows that it is for females
to get advise for.

4. The ‘NHS’ logo is in the top
corner. This is to show the
company that is supporting this
campaign.
The facts and figures are an
example of why they are doing
the campaign and why they are
trying to help people who
smoke.
Also having the logo of ‘smoke
free’ at the bottom of the poster
shows that they’re the separate
company who are promoting the
campaign.
The target audience for this poster, would be female
smokers, aged 18-30. As it shows a woman around
that age range, with a hook going through her
mouth and lip, suggesting that she is hooked on
cigarettes.
The text at the
bottom says ‘Get
unhooked’. This is
implying to the
hook through the
woman's mouth and
lip, it refers to
getting unhooked
from cigarettes.
Having the number for the campaign at the
bottom of the poster, suggests that they are
there if people need advise, or help in this
situation. Also, by having the website tells you
that there is online help for the campaign.
The use of white, suggests purity. In which
it is tells you that if you stop smoking, then
you will be free from all the possible
consequences of smoking.