2.  Basically the plot of the movie is about a character called Tony Stark who is played by Robert
Downey JR., I'm going to make it short and simple he wrestles inner deamonds while he is
contending with some monsters from his own creation this film carry's on right after the
avengers event just after he entered another dimension to save New York City. The main
character Tony remains petrified by the past experience he was unable to sleep he was always
intense which ruins his relationship and mental health.
 In my opinion I think that this movie is targeted from the ages 13 to 40 year olds because it is
an excellent movie on the other hand it connects to children because it is like a super hero to
them just as similar to superman and batman and children appeal to stuff like this such as the
costume he wears and the way he acts as a hero and children love to fantasize about that kind
of stuff that‟s why I think it will be targeted at them also teenagers and adults because they
might want to go and take their younger brother or children to the movies to see it so it works
both ways. The genre of this film I would say it will go under sci fi , Fantasy, Action so
basically it will be a hybrid movie all in one. The director of this movie is Shane black he also
directed Lethal Weapon 2 and most of the films he has directed have been action so him
having that experience from those other films he has directed in the past then directing Iron
Man 3 is superb looks incredible. The producers of the movie are Victoria Alonso, Mitchell
Bell, Stephen Broussard etc. there are still more executive producers the reason why is because
it‟s a very big difficult film to produce. The distributor of Iron Man 3 was Buena Vista and the
box office Takings are $174,144,585 the budget was $200,000,000 and the release date in the uk
 Was 18th April 2013

3. There are all sorts of advertising/promoting the first and main one is TV. It is very expensive to
advertise on TV but its great for advertising and if you to promote then this is the best way everybody
see‟s it. Another way of Advertising is through website it is not as good as TV because some people
Can‟t be bothered or do not have time to go on their computers and enter the Websites to find out
dates of the film. They want it spoken to them for example again on TV it will be spoken to them
instead of them having to read it out. The cinemas is a superb way for advertising because people who
go in to a cinema and wait there for their film to start then because there are so many adverts before the
films play in the cinema there bound to see the advertisement because there not going to leave because
they for a ticket for the movie so that‟s why I think advertising in the cinema is a great way. Billboards
is a good way for advertising if your going to place it in a convenient place such as facing oncoming
traffic near a motorway then it will be good because loads of cars will be driving part it they would not
miss it if you invest in a big billboard. You get some movies that advertise by posters but not as much
as they used too back in the day these days its all TV and internet in our days you advertise music with
posters live gigs and concerts. So I wont recommend posters advertising a film. Magazines hardly
anyone buys movie magazines all they buy is sports and health magazines so in my opinion I would
not buy a magazine too see what films are out. The internet like I said before some people maybe most
of the people do not have time to go onto the internet to look at what films are out. Word of mouth is a
good way you hear everybody talking about it when a knew film is about to come out but it‟s not a big
advertisement such as being on TV they can actually see the trailer and hear about it at the same time
and that‟s what wins customers over

4. On the task sheet I have went through and read all the articles analysing it and what they were saying
Was they were selling the film like basically giving all the information in a good way making them
Want to see the film so basically they are persuading people to go see this tremendous film why I think
This is because as I was going through them reading the articles they actually persuaded me to go and
Watch it because it sounds interesting after you gone though the articles. In the article they are talking
About how it progresses from the last iron man which was avengers and carrying onto iron man 3, so at
At that point they are basically saying it is better than iron man avengers and I quote “Clearly it had
progressed past the kiss at the end of “Iron Man 2” this is my evidence that it says it click on the link and
You will find it. It‟s funny the way the article begins if you click on the link and look at it the first line says
And I quote “Kevin Feige, the producer behind the Marvel Cinematic Universe, returns once again to
take you behind the action of the Marvel's Iron Man 3” see how the article opens up as the conclusion
This is to get the attention of the readers because if you start of good then they are going to want to carry
On because they know it‟s going to be interesting as they go through it because of the way they started. That
Quote is my evidence and I can honestly say that this article and the movie is attracted me the reason
How I know this is because I carried on and read the article till the end and I do not read articles I will tell
You that but this appealed to me because it sounded interesting and I wanted to finish the article same goes
For the movie the way they were speaking of it me personally I think iron man all the movies are to childish
For me but that change till after I have read the article and had seen the trailer know I am going to have to
Go and watch it. Then as you go on through the article they start to talk about how they pump up the
Characters getting them excited to star the shoot so they can be ready and comfortable and get in character.
I have picked out a quote from the article “setting up the character, or getting the best out of any
of the cast that had been in the prior movies and even technical things” this is evidence to show
that my point is true. Me personally I like to see films in the cinemas then go home jump on YouTube and
Watch the behind the scenes of the movie it interest me because I would like to know how they made it
Because when you watching a film and you see a stunt for example that no one could perform in real life
You are going to want to find out how the hell they did that that‟s when behind the scenes footage comes into
Play.
http://marvel.com/news/story/20345/iron_man_3_under_the_armor_with_kevin_feige_pt_2#ixzz2Wq2xGYoK

5. The term Anchorage in the Media industry means the visual effect of any kind of
Advertisement that makes the reader want to go on and seek the advert or article to the end
It is called (Anchorage) the reason why the look of an advert is the most important thing is because
They they have to stand out to get the attention of an audience if it looks boring then there not going
To go bother and watch the movie

6. Gadget
Gadget
Gadget
Gadget
By looking at this poster of a movie
The first thing you are going to think is
„WOW‟ I am going to watch this movie
I really think the artwork is amazing and it
Is attracting just like the article and the trailer
To go and see the movie. If I get this feeling
And im 18 years old imagine
The response children will be
Getting of this poster this man in the poster is
Super hero to children that‟s what they think
Super man , batman and Spiderman they now
Have an knew hero called
Iron Man. The reason why
Children get that feeling is because they
Do not know „CGI‟ exists and it stands for
() they think that he can fly and pick heavy
Objects and have super powers just like all the
The other marvel superhero's, it‟s all
Fake but they do not know that because
There still young it‟s just like Santa Claus he is
Fake yet they do not know that you don‟t
Want to upset a child so let them decide
I their real or not. The other reason why
Children get that effect is
Because is because of the costume
It looks incredible and they have them in
Some retail stores children will see them and
Ask for their parents to buy it for them because they would love to be iron man not just him super man
Spider man they all want to be the same we were all the same when we were at that age these are things that
The children and make them wanting to go and see the movie.