JD Supra co-founder Adrian Lurssen talks about why some legal content is more popular than others — and how we can develop our own best editorial and content marketing practices to make sure we are well-read online.
Adrian walks through a case study of recent legal coverage (to do with a change to the U.S. patent system), showing how and why one article in particular received far wider readership than all the others.
From this you will have concrete takeaways to make sure your written legal expertise is getting the attention it deserves online.
10. Conversation
between
others
Goal: become the
subject of other
people’s conversations
Market intelligence:
listen, learn, utilize
Connect with peers & others
Your own
networking
Sharing &
discussion
between
others
‘ENGAGEMENT’ MEANS MORE THAN YOU THINK
11. US Patent Law Reform - What It Means to Your Corporation
Intellectual Property Networking
Patent Professionals
Society of Physician Entrepreneurs (SoPE)
Chemical Angel Network
The Linked CXO / President, CEO, COO…
Rockies Venture Club
Global Innovations (GI)
Angel Capital Association Patents - Intellectual Property
Patent and Intellectual Property Practitioners
GROUPS
17. § The America Invents Act
§ Important Patent Law Changes
§ Top Ten Reasons To File Your Patent
Applications Before March 16, 2013
TITLES TELL BUSY PEOPLE WHY TO READ NOW
18. § Tenth Circuit Finds Emails Provide
Sufficient Evidence of a Contract
§ Court Finds Email Communications
Result in Binding Contracts
§ Think That Email Isn’t a Contract?
Think Again…
TITLES TELL BUSY PEOPLE WHY TO READ NOW
19.
20. READABLE
§ Readers don’t need to work
to find your big takeaways
§ Each element clarifies the
reason to be reading this