One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives.
Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child
Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA.
Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for
‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed?
This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets.