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IA for the rest of the world

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One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives.

Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child
(OLPC) initiative.

Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA.

Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for
‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed?

This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets.

Publicada em: Design, Tecnologia, Educação

IA for the rest of the world

  1. http://www.flickr.com/photos/gaetanlee/298160434/ IA for the rest of the world IA Summit – Peabody Hotel, Memphis, United States 21 March 2009 Miles Rochford | miles.rochford@gmail.com All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.
  2. Hernando Desoto http://upload.wikimedia.org/wikipedia/commons/b/b5/Hernando_de_Soto_1881.jpg
  3. About me All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia. Miles Rochford
  4. Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro
  5. europe.nokia.com/lifetools
  6. Miles Rochford
  7. IA and toilets Miles Rochford
  8. Miles Rochford
  9. Miles Rochford
  10. Miles Rochford
  11. Miles Rochford
  12. Miles Rochford
  13. IA for the rest of the world
  14. The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques
  15. i18n l8n internationalization localization
  16. The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques
  17. Not this. http://www.flickr.com/photos/autograt/224510093/
  18. Not this. http://www.flickr.com/photos/eek/227352022/
  19. It’s this. Miles Rochford
  20. Or this. Eddie Shannon
  21. Or this. Miles Rochford
  22. Or this. Miles Rochford
  23. Or this. Miles Rochford
  24. http://en.wikipedia.org/wiki/Developing_country
  25. What are they doing? Urbanising Growing Westernising
  26. Opportunities Scale Impact Change
  27. Challenges Infrastructure Education Environment
  28. wikipedia.org
  29. The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques
  30. http://www.flickr.com/photos/fornal/404105617/
  31. 8 simple rules
  32. 8 simple observations
  33. 1 People rich, time rich, money poor
  34. 2 It’s not what you know, it’s who you know
  35. 3 Order through chaos
  36. 4 Everything is shared
  37. 5 Context is king
  38. 6 Expect the unexpected
  39. 7 Stay on the beaten path
  40. 8 Everyone is MacGyver
  41. 8 simple observations People rich, time rich, money poor It’s not what you know, it’s who you know Order through chaos Everything is shared Context is king Expect the unexpected Stay on the beaten path Everyone is MacGyver
  42. The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques
  43. Miles Rochford
  44. http://en.wikipedia.org/wiki/File:World_literacy_map_UNHD_2007_2008.png
  45. What can IA do? Pictures Metaphors Memorability
  46. Miles Rochford
  47. http://upload.wikimedia.org/wikipedia/commons/4/42/XO-Beta1-mikemcgregor-2.jpg
  48. wikipedia.org
  49. apple.com/ipodshuffle
  50. The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques
  51. Tools and techniques Internationalization Localization Language Research Testing
  52. Internationalization Making stuff work everywhere. It’s hard.
  53. Localization Making stuff work somewhere. It’s hard too.
  54. Language Linguistics is central to IA. How do you deal with: • no alphabetic order? google.com • right-to-left reading? • concepts that don’t translate?
  55. Research There is nothing like being there. Range of tools available: • ethnography • fieldwork • market research
  56. Testing Can you test without being there? How can you test with illiterate or innumerate people? How do you co-create with people?
  57. The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques
  58. IA for the rest of the world
  59. Role of IA Support development, growth and sustainability Maintain existing livelihoods Enable life improvement
  60. Good design is a right, not a privilege.
  61. Thank you. Kiitos. Eddie Shannon
  62. Questions? miles.rochford@gmail.com www.slideshare.net/rochford @21five Local photographer, paid by Miles Rochford

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