Social Media Strategy Framework and Tools for SMEs and NGOs

•

8 gostaram•1,707 visualizações

Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.

Marketing

Social Media Strategy
Framework and Tools
ROCEL ANN G. JUNIO
Communications Consultant and Digital Strategist for Social Good

SOURCE: IDEA.org, Freepik.com
It’s the difference between
doing communications
stuff, and doing the right
communications stuff.”
SHAYNA ENGLIN
PR and corporate communications professor
Social Media and Comms
“Being strategic means communicating the best message,
through the right channels, measured against well-considered
organizational and communications-specific goals.

Purpose 1 2
3
4
5
Presence
Packaging
Participation
Progress
Social Media Framework

1 • Audience
• Communications
Plan
• Social Media
Objectives & Goals
Purpose | WHY you do what you do

SOURCE: TheWire.com
Purpose | Audience
GENERATION Z
(After 2000)

SOURCE: Forrester Research’s Social Technographics
Purpose | Audience

SOURCE: ConsumerBarometer.com by Google
Purpose | Audience

SOURCE: ReviewTrackers.com
Purpose | Audience
“How likely are you to recommend us?”

Purpose | Communications Plan
The Bigger Picture
SOURCE: HowDesign.com

SOURCE: OrangeShoe.com
Purpose | #SocMedGoals

SOURCE: OrangeShoe.com, SproutSocial.com
Purpose | #SocMedGoals
Branding
• Followers
• Content
• Outreach

Purpose | #SocMedGoals
Customer Service
SOURCE: OrangeShoe.com, SproutSocial.com
• Response rate
• Engagement
• Support tickets

• Web traffic
• ROI
• Interactions
Purpose | #SocMedGoals
Lead Generation
SOURCE: OrangeShoe.com, SproutSocial.com

• Personnel
• Resources
• Platforms
2
Presence | When, Where, How

Presence | Personnel
SOURCE: Rignite.com

Presence | Personnel
SOURCE: Contently.com

Investing in Social Media
• Professional fees
• Equipment
• Production
• Trainings
• Outsourcing
Presence | Resources

SOURCE: We Are Social’s Digital in 2016
Presence | Platforms

SOURCE: SmartPaperHelp.com
Presence | Platforms

• Digital
Touchpoints
• Content
Strategy and
Planning
3
Packaging | When, Where, How

Packaging | Digital Touchpoints
SOURCE: Intersection Consulting

Packaging | Digital Touchpoints
SOURCE: Hubspot.net

SOURCE: CrownPeak.com
Packaging | Digital Touchpoints

SOURCE: ThinkWithGoogle.com
Packaging | Digital Touchpoints

SOURCE: ThinkWithGoogle.com
Micro-Moments
Packaging | Digital Touchpoints

SOURCE: ThinkWithGoogle.com
Packaging | Content Strategy
Storytelling = Content x Context

SOURCE: FrenchKissFilm.Marriott.com, TwoBellMen.Marriott.com, Traveler.Marriott.com/New-Orleans
Packaging | Content Strategy

SOURCE: WayToGo.CebuPacificAir.com
Packaging | Content Strategy

SOURCE: PlayPH.com
Packaging | Content Strategy

Tips: Get everyone on board
• Short-term goals
• Medium-term goals
• Long-term goals
• Staple and Seasonal
• Content mix
• Platform mix
Packaging | Content Strategy

SOURCE: KimberlyJimenez.com
Tips: Work on a single content calendar
Packaging | Content Strategy

SOURCE: CopyBlogger.com
Packaging | Content Strategy
Tips: Plan your content and platform mix

SOURCE: MarketingProfs.com
Packaging | Content Strategy
Tips: Pick your tools

Tips: Keep it short and smart
SOURCE: MeetSoci.com
Packaging | Content Strategy

Tips: Keep it short and smart
Packaging | Content Strategy
SOURCE: MeetSoci.com

Tips: Stay relevant
Packaging | Content Strategy
SOURCE: CreamGlobal.com

• Social
Listening
• Rules of
Engagement
4
Participation | When, How

Participation | Social Listening
SOURCE: Buffer.com

Participation | Social Listening
Context x Content
SOURCE: HotelExecutive.com

Participation | Social Listening
Context x Content
SOURCE: BusinessInsider.com

Participation | Social Listening
Context x Content

Social CRM
SOURCE: Sprout Social Index 2015
Participation | Engagement

Participation | Engagement
Social CRM
SOURCE: StylusInc.cm

Participation | Engagement
SOURCE: Zig Philippines

Participation | Engagement
SOURCE: @PLDT_Cares

Participation | Engagement
SOURCE: @SMARTCares

• Monitoring &
Measuring
• Reviewing
Your Goals
5
Progress | What, WHY

Progress | Monitoring & Measuring
Branding
Customer Service
Lead Generation

Branding: Followers
SOURCE: SproutSocial
Progress | Monitoring & Measuring

Branding: Content
SOURCE: SproutSocial
Progress | Monitoring & Measuring

Branding: Reach
SOURCE: SimplyMeasured
Progress | Monitoring & Measuring

Customer Service: Engagement
SOURCE: AdGCreative.net, GIF via Fast Company
Progress | Monitoring & Measuring

Customer Service: Engagement
SOURCE: Buzzsumo
5points
8points
3points
Progress | Monitoring & Measuring

Customer Service: Engagement
SOURCE: SproutSocial
Progress | Monitoring & Measuring

Lead Generation: Web traffic
SOURCE: SocialMediaExaminer.com
Progress | Monitoring & Measuring

Progress | Reviewing Your Goals
Social Media Framework
Purpose 1 2
3
4
5
Presence
Packaging
Participation
Progress

Progress | Reviewing Your Goals
The Bigger Picture
SOURCE: HowDesign.com

Mais conteúdo relacionado

Mais procurados

Plan your digital Marketing strategy Website Optimization Tips Learn how to advertise online on Google, Facebook, Instagram, Linkedin Analyze your data and know what's working Test and improvise for result Case Studies ======= People are on more than 1 platform. So you need to be where they are. Their time is spent on multiple apps. Their Attention span is decreasing In UAE, there are 3.1 connected devices per person 30% of searches happening are with location keywords 88% in UAE access the internet daily ( Source google consumer barometer ) 96% of UAE use internet via Mobile. Means, they want quick information. They want it NOW People expect to get products and services immediately ====== Google Search - If they are searching for you. They are looking for you Youtube Ads - Good place to share your story with video and be in their minds Display Ads - Banner ads on multiple websites, good for awareness Mobile Click to call ads are good for direct response ads High Qualified Leads, if done right. ====== Google My Business - Local Business. User Google Keyword Planner, uber suggest tools to find what people are searching about your services. If there is high amount of search happening, then blog about it. Create fresh, relevant & useful content / blog once a week. Make sure to have Good Title of your blog ( Meta Tags ) Build Backlinks using Buzz Sumo Check your website strengths & weakness using the free tools ====== Blog every week once. Research your topics in demand and blog Content form = Text, Infographics, Video. Republish that content on social media. Get your friends and staff to share the content. Email the valuable content to your email list. Measure the engagement and boost post good ones on social media Repeat ===== Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences Which Placement type worked - Facebook / Instagram / Audience Networks Which Ad creative worked - Single Image / Carousel / Video Which Device type worked - Mobile / Desktop / iOS / Android What time of day or day of the week worked. Which landing page worked better. Or was it the offer Analyze the above and optimize Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win. http://leadsdubai.com/digital-marketing-strategy-budget/

Digital Marketing Strategy on a Budget

leadsdubai

Social media plan strategy & process

Vinod Nagar

Digital marketing plan

Vanessa Baires

Digital marketing

Swarit Yadav

Airbnb project

Morgan Milza

Wondering if your content is effective? Struggling to coordinate content across various teams in your organization? If so, a content strategy may be the right tool for you. This presentation covers the basics of building a content strategy and provides resources for additional information and templates. For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us

Six Steps to Building a Content Strategy

Erin Norvell

Personal Branding: Social Media Strategy

Darby Bridges

Companion piece to this blog post: http://www.greenlaneseo.com/blog/2016/02/semrushin-around-recap/ If you’re working in the SEO industry, you probably know about SEMrush, keyword research and competitor analysis tool that offers numerous useful features. Our very own Sean Malseed is pretty familiar with the tool since he used to work at SEMrush as Director of Strategic Development, and he recently gave a Knowledge Share focusing on three of its most useful features: Domain vs. Domain, ranking history tools, and filters. Here’s an SEMrush review and the key takeaways from his presentation!

SEMrush'in Around - SEMrush Presentation

Greenlane

This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com Social Media Marketing Plan Template 2023 Social Media marketing plan template Social Media Marketing Plan 2023 Marketing Plan 2017 Marketing Plan Checklist 2023 Social Media Marketing Plan Checklist Social Media Marketing Checklist marketing checklist social media strategy checklist social media checklist social media marketing strategy 2023

Social media marketing plan template 2023

Fraser Hay

Facebook and instagram ads

Milena Regos

Social Media & Marketing

Zest Online

SGE, New Features in Google Search & How to Respond.pdf

Lily Ray

Digital Marketing Portfolio for Liau Yun Qing

Yun Qing Liau

Digital Trends for 2022 - Futuresoft Lunch & Learn

Nkemdilim Uwaje Begho

The Content Pillar Recipe Book

Kapost

Employee Advocacy for B2B

Kasper Risbjerg

Rosario Gavidia Romero - portfolio

Freelancer

This a a broad presentation that covers the main aspects of digital marketing the 2015 As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services. Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth. Learn the fundamentals of Digital Marketing: Brand Awareness Lead Generation Customer Retention Sample Topics Covered Build your Online Marketing Plan Lead generation SEO (Search Engine Optimisation) Adwords and paid advertising Build Brand Awareness Landing Pages Email Marketing and Campaigns Social Media Marketing How to create your website and make it look good

Digital Marketing Presentation

John Quirke

Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...

Simplilearn

Are you forward-thinking in your approach to search marketing? When was the last time you updated your content strategy? With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve. Search engines are known to reward websites that publish high-quality content on a consistent basis. Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material. The key to higher rankings right now is to create content that offers maximum value to searchers. If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts. Key Insights: - Content strategies that used to work but don’t anymore. - How to future-proof your content strategy. - Tips to scale your content strategy to increase organic traffic. Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure. If you struggle with adapting to fast-changing SEO standards, this webinar will help you keep your content strategies up-to-date. Don’t miss out! Watch this webinar and discover how quality content can energize your online presence.

New SEO Strategies: 3 Steps To Perfect SEO Content Creation

Search Engine Journal

Mais procurados (20)

Digital Marketing Strategy on a Budget

Social media plan strategy & process

Digital marketing plan

Digital marketing

Airbnb project

Six Steps to Building a Content Strategy

Personal Branding: Social Media Strategy

SEMrush'in Around - SEMrush Presentation

Social media marketing plan template 2023

Facebook and instagram ads

Social Media & Marketing

SGE, New Features in Google Search & How to Respond.pdf

Digital Marketing Portfolio for Liau Yun Qing

Digital Trends for 2022 - Futuresoft Lunch & Learn

The Content Pillar Recipe Book

Employee Advocacy for B2B

Rosario Gavidia Romero - portfolio

Digital Marketing Presentation

Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...

New SEO Strategies: 3 Steps To Perfect SEO Content Creation

Destaque

Your Social Media Strategy Plan: Where do you start?

Mark Schaefer

Social Media Strategy: A Digital Strategy for Success

High Five Media

Un acteur majeur du B to B entamait sa mue digitale tout en ayant quelques réserves quant aux réseaux sociaux. Nous leur avons proposé une stratégie social media, de nature à leur garantir un maximum de contrôle tout en leur permettant de donner le la de leur marché via la démonstration de leurs expertises. Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité. Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com. Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.

Social Media Strategy

Les Brigades du Marketing - www.lesbrigadesdumarketing.com

A Consulting Model - Strategic Digital marketing

Saurabh Kaushik

Strategic Digital Marketing Planning Framework

Andy Lima

Digital Marketing Strategy Guide

pixelbuilders

From ISERD’s INFO Day Horizon 2020 Participants Portal System Presented by Mr. Peter Haertwich, Deputy Head of Unit, European Commission, Brussels Israel, October 2014 4 presentations: 1/4 Paperless Grant Management 2/4 Model Grant Agreement - Legal and Financial Issues 3/4 Validation of legal entities and financial capacity check 4/4 Detailed Description of H2020 Project 3 Videos: Part 1 of 3: Participant Portal - Paperless Grant Management – video on YouTube: www.youtube.com/watch?v=Hr-JpOBdMXA&list=UU6c--_n765q4GN-Dknm8dEg&index=4 Part 2 of 3: Model Grant Agreement - Legal and Financial Issues – video on YouTube: www.youtube.com/watch?v=xEi1zXKag_M&list=UU6c--_n765q4GN-Dknm8dEg Part 3 of 3: Detailed Description of H2020 Project – video on YouTube: www.youtube.com/watch?v=YqRnzE6_rCw&list=UU6c--_n765q4GN-Dknm8dEg&index=2

Participant Portal - Model Grant Agreement - Legal and Financial Issues | Pet...

ISERD Israel

Social and digital media framework

Justin Barrie

Social Media Strategy Framework with Case Studies

Petra Neiger

Understand the message

Bev Hepting

Let’s talk about what you really do (1)

Bev Hepting

Runningyourcampaign

Bev Hepting

Get organised

Bev Hepting

50 (More) Social Media Tactics for Nonprofits

Chad Norman

Social Media Monitoring

Louise Jett

Revised Final Faces Proposal

Akshatha Hegde

Social Media Management Tools compare 7.19

Qinyu JI

MAC - Digital media plans

Sayali Chandorkar

IFB Minute Meals

Akshatha Hegde

UFSMM - Social Media Strategy

UNIVERSITY OF FLORIDA

Destaque (20)

Your Social Media Strategy Plan: Where do you start?

Social Media Strategy: A Digital Strategy for Success

Social Media Strategy

A Consulting Model - Strategic Digital marketing

Strategic Digital Marketing Planning Framework

Digital Marketing Strategy Guide

Participant Portal - Model Grant Agreement - Legal and Financial Issues | Pet...

Social and digital media framework

Social Media Strategy Framework with Case Studies

Understand the message

Let’s talk about what you really do (1)

Runningyourcampaign

Get organised

50 (More) Social Media Tactics for Nonprofits

Social Media Monitoring

Revised Final Faces Proposal

Social Media Management Tools compare 7.19

MAC - Digital media plans

IFB Minute Meals

UFSMM - Social Media Strategy

Semelhante a Social Media Strategy Framework and Tools for SMEs and NGOs

Digital fundraising pp 130610

Sam Stern

Mdi, gurgaon

Saurabh Sharma

digital media trends and strategies Oct 2020 (Draft)

Robin Low

Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.

Developing a Communications Strategy for Your Nonprofit

Big Duck

Leading on Social Platforms

Beth Kanter

Make it social

CharityComms

Digital Marketing - Why & What

Felicity McCarthy (Leavy)

Digital Marketing - Why & What

Felicity McCarthy (Leavy)

Social Media Strategy for Foundation Leaders

KDMC

Social Media Strategy for Foundation Leaders

KDMC

The Nonprofits' Guide to Content Strategy

Mediacurrent

New Hampshire Nonprofits

Beth Kanter

Leading On Social Platforms

KDMC

IFC Asia Master Class

Beth Kanter

Crowdfunding for Beginners

Beth Kanter

NC Philanthropy Conference Presentation

Jennings Healthcare Marketing (Dan Dunlop)

Webinar: Futuro of Social Media by Fernando Polo

Good Rebels

Measuring and Managing A Social Media Presence

Beth Kanter

Social Media in Action

Andrea Pecoraro

Strategic enrolment management & social media

Laura D'Amelio

Semelhante a Social Media Strategy Framework and Tools for SMEs and NGOs (20)

Digital fundraising pp 130610

Mdi, gurgaon

digital media trends and strategies Oct 2020 (Draft)

Developing a Communications Strategy for Your Nonprofit

Leading on Social Platforms

Make it social

Digital Marketing - Why & What

Social Media Strategy for Foundation Leaders

The Nonprofits' Guide to Content Strategy

New Hampshire Nonprofits

Leading On Social Platforms

IFC Asia Master Class

Crowdfunding for Beginners

NC Philanthropy Conference Presentation

Webinar: Futuro of Social Media by Fernando Polo

Measuring and Managing A Social Media Presence

Social Media in Action

Strategic enrolment management & social media

Último

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

brjohnson6

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Branding strategies of new company .pptx

VikasTiwari846641

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social Media Strategy Framework and Tools for SMEs and NGOs

1. Social Media Strategy Framework and Tools ROCEL ANN G. JUNIO Communications Consultant and Digital Strategist for Social Good

2. SOURCE: IDEA.org, Freepik.com It’s the difference between doing communications stuff, and doing the right communications stuff.” SHAYNA ENGLIN PR and corporate communications professor Social Media and Comms “Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals.

3. Purpose 1 2 3 4 5 Presence Packaging Participation Progress Social Media Framework

4. 1 • Audience • Communications Plan • Social Media Objectives & Goals Purpose | WHY you do what you do

5. SOURCE: TheWire.com Purpose | Audience GENERATION Z (After 2000)

6. SOURCE: Unplug.com Purpose | Audience

7. SOURCE: Forrester Research’s Social Technographics Purpose | Audience

8. SOURCE: Forrester Research’s Social Technographics Purpose | Audience

9. SOURCE: Forrester Research’s Social Technographics Purpose | Audience

10. SOURCE: Forrester Research’s Social Technographics Purpose | Audience

11. SOURCE: Forrester Research’s Social Technographics Purpose | Audience

12. SOURCE: ConsumerBarometer.com by Google Purpose | Audience

13. SOURCE: ConsumerBarometer.com by Google Purpose | Audience

14. SOURCE: ReviewTrackers.com Purpose | Audience “How likely are you to recommend us?”

15. Purpose | Communications Plan The Bigger Picture SOURCE: HowDesign.com

16. SOURCE: OrangeShoe.com Purpose | #SocMedGoals

17. SOURCE: OrangeShoe.com, SproutSocial.com Purpose | #SocMedGoals Branding • Followers • Content • Outreach

18. Purpose | #SocMedGoals Customer Service SOURCE: OrangeShoe.com, SproutSocial.com • Response rate • Engagement • Support tickets

19. • Web traffic • ROI • Interactions Purpose | #SocMedGoals Lead Generation SOURCE: OrangeShoe.com, SproutSocial.com

20. • Personnel • Resources • Platforms 2 Presence | When, Where, How

21. Presence | Personnel SOURCE: Rignite.com

22. Presence | Personnel SOURCE: Rignite.com

23. Presence | Personnel SOURCE: Contently.com

24. Investing in Social Media • Professional fees • Equipment • Production • Trainings • Outsourcing Presence | Resources

25. SOURCE: We Are Social’s Digital in 2016 Presence | Platforms

26. SOURCE: SmartPaperHelp.com Presence | Platforms

27. SOURCE: SmartPaperHelp.com Presence | Platforms

28. • Digital Touchpoints • Content Strategy and Planning 3 Packaging | When, Where, How

29. Packaging | Digital Touchpoints SOURCE: Intersection Consulting

30. Packaging | Digital Touchpoints SOURCE: Hubspot.net

31. SOURCE: CrownPeak.com Packaging | Digital Touchpoints

32. SOURCE: ThinkWithGoogle.com Packaging | Digital Touchpoints

33. SOURCE: ThinkWithGoogle.com Micro-Moments Packaging | Digital Touchpoints

34. SOURCE: ThinkWithGoogle.com Packaging | Content Strategy Storytelling = Content x Context

35. SOURCE: FrenchKissFilm.Marriott.com, TwoBellMen.Marriott.com, Traveler.Marriott.com/New-Orleans Packaging | Content Strategy

36. SOURCE: WayToGo.CebuPacificAir.com Packaging | Content Strategy

37. SOURCE: PlayPH.com Packaging | Content Strategy

38. Tips: Get everyone on board • Short-term goals • Medium-term goals • Long-term goals • Staple and Seasonal • Content mix • Platform mix Packaging | Content Strategy

39. SOURCE: KimberlyJimenez.com Tips: Work on a single content calendar Packaging | Content Strategy

40. SOURCE: KimberlyJimenez.com Tips: Work on a single content calendar Packaging | Content Strategy

41. SOURCE: CopyBlogger.com Packaging | Content Strategy Tips: Plan your content and platform mix

42. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools

43. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools

44. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools

45. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools

46. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools

47. Tips: Keep it short and smart SOURCE: MeetSoci.com Packaging | Content Strategy

48. Tips: Keep it short and smart Packaging | Content Strategy SOURCE: MeetSoci.com

49. Tips: Stay relevant Packaging | Content Strategy SOURCE: CreamGlobal.com

50. Tips: Stay relevant Packaging | Content Strategy SOURCE: CreamGlobal.com

51. • Social Listening • Rules of Engagement 4 Participation | When, How

52. Participation | Social Listening SOURCE: Buffer.com

53. Participation | Social Listening Context x Content SOURCE: HotelExecutive.com

54. Participation | Social Listening Context x Content SOURCE: BusinessInsider.com

55. Participation | Social Listening Context x Content SOURCE: BusinessInsider.com

56. Participation | Social Listening Context x Content

57. Social CRM SOURCE: Sprout Social Index 2015 Participation | Engagement

58. Participation | Engagement Social CRM SOURCE: StylusInc.cm

59. Participation | Engagement SOURCE: Zig Philippines

60. Participation | Engagement SOURCE: @PLDT_Cares

61. Participation | Engagement SOURCE: @SMARTCares

62. Participation | Engagement

63. Participation | Engagement

64. Participation | Engagement

65. • Monitoring & Measuring • Reviewing Your Goals 5 Progress | What, WHY

66. Progress | Monitoring & Measuring Branding Customer Service Lead Generation

67. Branding: Followers SOURCE: SproutSocial Progress | Monitoring & Measuring

68. Branding: Followers SOURCE: SproutSocial Progress | Monitoring & Measuring

69. Branding: Content SOURCE: SproutSocial Progress | Monitoring & Measuring

70. Branding: Reach SOURCE: SimplyMeasured Progress | Monitoring & Measuring

71. Branding: Reach SOURCE: SimplyMeasured Progress | Monitoring & Measuring

72. Customer Service: Engagement SOURCE: AdGCreative.net, GIF via Fast Company Progress | Monitoring & Measuring

73. Customer Service: Engagement SOURCE: Buzzsumo 5points 8points 3points Progress | Monitoring & Measuring

74. Customer Service: Engagement SOURCE: SproutSocial Progress | Monitoring & Measuring

75. Lead Generation: Web traffic SOURCE: SocialMediaExaminer.com Progress | Monitoring & Measuring

76. Progress | Reviewing Your Goals Social Media Framework Purpose 1 2 3 4 5 Presence Packaging Participation Progress

77. Progress | Reviewing Your Goals The Bigger Picture SOURCE: HowDesign.com

Social Media Strategy Framework and Tools for SMEs and NGOs

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (20)

Semelhante a Social Media Strategy Framework and Tools for SMEs and NGOs

Semelhante a Social Media Strategy Framework and Tools for SMEs and NGOs (20)

Último

Último (20)

Social Media Strategy Framework and Tools for SMEs and NGOs