This document provides an overview of SEO strategies for retailers. It emphasizes the importance of optimizing product pages and other key pages so customers searching for the products a retailer sells can easily find their website and relevant pages. Specific recommendations include prioritizing pages based on revenue, optimizing titles, body text, and links on high-traffic pages to include important keywords, and regularly checking search engine rankings to identify optimization opportunities.
I attribute at least 50% of OUR online growth and sales
to understanding how our customers use search engines.
Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
I attribute at least 50% of OUR online growth and sales
to understanding how our customers use search engines.
Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
We spent hundreds of hours working on this thing: writing descriptions, and taking pictures, and re-designing a completely updated version of our dog-supply catalog. We printed 5000 copies, and mailed a catalog to every single former customer on our mailing list. I’m exhausted.
And what happened? Nothing. We got virtually no response — in six months we took in about $5,000 in orders, which was nowhere near enough to offset our lost sales.
This shows the last 20 years worth of sales
see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
This is the biggest hit of my career.
And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
The worst thing that happened to us turned out to be the best thing EVER.
This shows the last 20 years worth of sales
see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
This is the biggest hit of my career.
And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
The worst thing that happened to us turned out to be the best thing EVER.
This shows the last 20 years worth of sales
see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
This is the biggest hit of my career.
And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
The worst thing that happened to us turned out to be the best thing EVER.
This shows the last 20 years worth of sales
see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
This is the biggest hit of my career.
And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
The worst thing that happened to us turned out to be the best thing EVER.
AND I know from my WEB ANALYTICS software that these phrases have generated
AND I know from my WEB ANALYTICS software that these phrases have generated
AND I know from my WEB ANALYTICS software that these phrases have generated
AND I know from my WEB ANALYTICS software that these phrases have generated
AND I know from my WEB ANALYTICS software that these phrases have generated
I attribute at least 50% of OUR online growth and sales
to understanding how our customers use search engines.
Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
I attribute at least 50% of OUR online growth and sales
to understanding how our customers use search engines.
Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
I attribute at least 50% of OUR online growth and sales
to understanding how our customers use search engines.
Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
Pick an engine (google)
Know what keywords you want to rank for (ckwp)
For any given CKWP, there’s 1 page on YOUR web site that is the MRP
For any given CKWP, there’s 1 page on YOUR web site that is the MRP
Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
I have this built into the Yahoo Store template
LEFT -- NAV
RIGHT -- THUMBNAIL
Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
I have this built into the Yahoo Store template
LEFT -- NAV
RIGHT -- THUMBNAIL
For any given CKWP, there’s 1 page on YOUR web site that is the MRP
Create keyword rich content – talk more about content in a bit
This is a STEVE SAYS snppet on the heater page –
Steve talks about mild MS winters compared to places more like here. I think I need a dog house heater LAST NIGHT.
For any given CKWP, there’s 1 page on YOUR web site that is the MRP
Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
I have this built into the Yahoo Store template
LEFT -- NAV
RIGHT -- THUMBNAIL
Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
I have this built into the Yahoo Store template
LEFT -- NAV
RIGHT -- THUMBNAIL
For any given CKWP, there’s 1 page on YOUR web site that is the MRP
For any given CKWP, there’s 1 page on YOUR web site that is the MRP
222,000 web pages in the whole wide world -- and we’re number 1 for DOG HOUSE HEATER. Go figure.