24. Rob: How do you teach a dog how to sit?
Steve: Well the simple way to do it is to start with a little bitty puppy. And when we are feeding a
little bitty puppy, we don’t just put the food down and let him run up and eat. We start to teach
patience and discipline. The simple way to do it is you set the food bowl down, take the puppy, and
make him sit. You just physically take him by the collar. You put your hand on his back right below
the tail and just force him into a sit. With an eight week old puppy it is a pretty simple thing to do.
They are small and they are wiggly, but they can’t fight you. You make him sit there for about five
seconds tops. All we are trying to do is get him in the position and physically make him understand
that just because he wants to go, he can’t go. You do it real quick, like I said, five seconds, and
then you release him. You release him with whatever command you want it to be. I use, “All right.
OK.” Just be consistent with it.
Rob: How long does it take him to learn?
Steve: Not long. You usually feed puppies two or three times a day, so you are getting in little
short training sessions. Each time you increase it a second or two. Now you have got him sitting
there for 10 seconds or 15 seconds. Three days later he is sitting there for a minute. Pavlov man;
that is all it is.
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59. *It’s easier to get
forgiveness than
permission:
Nothing contained on this web site should be construed as granting,
by implication, estoppel, or otherwise, any license or right to
distribute, modify, transmit, use, re-use, or re-post any of Innotek®,
Inc. Intellectual Property displayed on this web site without the
express written permission of Innotek®, Inc.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over.
It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses.
And the PET MARKET is no different.
We spent hundreds of hours working on this thing: writing descriptions, and taking pictures, and re-designing a completely updated version of our dog-supply catalog. We printed 5000 copies, and mailed a catalog to every single former customer on our mailing list. I’m exhausted.
And what happened? Nothing. We got virtually no response — in six months we took in about $5,000 in orders, which was nowhere near enough to offset our lost sales.
Pick an engine (google)
Know what keywords you want to rank for (ckwp)
AND I know from my WEB ANALYTICS software that these phrases have generated
some keywords more than others, and we’ll talk about that in a bit ok?
