InDorse Tech Red Herring 100 Presentation Final

Red HeRRing 100
Pr ese ntAtIon

© InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng

mission
Protect the worlD’s Pc fIles
« Driving two Blue Ocean Strategy components »

1
The simultaneous Not to out-perform
2
pursuit of differentiation the competition
and low cost (DLP, ERM, IRM, Encryption)
but capture a new market
space thereby making
the competition irrelevant
to our mission


company oveRview
Next GeNeratioN Security Software compaNy
•
privately held
•
headquartered iN New york, Ny
•
officeS iN Ny aNd loNdoN
•
early cuStomerS iNclude:


indoRse management team

Rob maRano nick paleRmo daniel poHl casey laRose cHRis wHidden
founDer & ceo coo fInAnce vP s/w engIneerIng vP of sAles vP of ProDuct
& oPerAtIons mAnAgement
Experienced Created & sold Security Technology
Entrepreneur & Ex-CEO RailSaver to Wandrian Enterprise Sales Star “Make it happen”
Computer Science Amalgamated Tech Wizard
thought leader Bank of NY


pRoblem statement
« Regulated & Confidential Data in Files Is Getting Lost and Stolen »
• privately held
• cuStomer iNformatioN
• employee iNformatioN
• BuSiNeSS iNformatioN
• fiNaNcialS

security • trade SecretS

risk!
• iNtellectual property
• m&a
• techNoloGy iNfraStructure

• iNterNal SaleS/marketiNG
• pr
• paid reSearch


indoRse solution

next generation software
that protects and secures
a file not at the Device level
but in the File itself and
provides intelligence on who
has accessed the file.


maRket oppoRtunity

1.2billion PCs sending files

500million Office installed

585million files created yearly by the Fortune 50

millions created
These are hard to protect
yearly and growing...


How is indoRse unique?
• we are file protectioN Smes

• Next generation solution protects
hard to assure files, e.g., PDF,
CAD, and images.

• Our software traces document use
within and outside of your network
and reports back to you

• Our solution requires no software
or agents installed on the User’s PC


indoRse softwaRe pRoducts
• fiNd aNd taG
Discovers, Tags sensitive documents

• moNitor aNd track
Monitors and detects access, use, misuse,
inside or outside your network

• protect aNd coNtrol
Dynamically, automatically applies the
right policy at the right time
Unique visible or invisible Watermark

• coSt-effective file trackiNG
Track anywhere, anytime, with no endpoint software
needed. Real-time risk radar. Leverages open
standards; takes advantage of the Cloud


key benefits foR customeRs
• Avoid Business Impact of
Data Loss or Theft

• Improves Audit and Compliance
Capability

• No Desktop Agents means lower
cost to implement and operate

• Transparent to End Users means
rapid deployment

• Technology Neutral, Supports
Open Standards


in doRse call-Home
tm

demonstRation


indoRse call-Home
• Avoid Business Impact of
Data Loss or Theft
• InDorse Call-Home tracks and re-
ports document location and usage
across any IP network
• Runs as SaaS or on-premise
• Tracks granular file activities
> File opens by location
> Real-time file usage tracking

> Portal based dashboard reporting

• Can be integrated into other front or
back end systems via InDorse API


tRack unautHoRized
document access

unauthorized
user
acquires
file


tRack unautHoRized
document access
unauthorized
user
opens file

User’s password
must be entered
to open file
each time. This
password must
either be given
or acquired.


tRack unautHoRized
document access

unauthorized
user
opens
call-Home
file

Print
functionality
disabled.


tRack unautHoRized
document access

unauthorized
user
opens
call-Home uSaGe iNveNtory > real-time
file
time subscRibeR file action location

16:30 subApp research.pdf sent Dl link sub.app.work.com

17:00 uid_1 research.pdf Downloaded Pc1.work.com

18:00 uid_1 research.pdf opened Pc1.work.com

20:00 uid_1 research.pdf opened dhcp1.isp1.net

23:32 uid_1 research.pdf opened hoax.cyberia.net

reports the
encoded file was
opened
at location.


indoRse call-Home
REPORTINg ExAMPLE
CaLL-hOme tOp 10 By FILe name Ip aDDReSS / DOmaInS
file Name opeNS ip addreSS clieNt Name domaiNS opeNS
health & safety notice 1,549 65.212.19.8 Brown 82 Brown.com 246
evacuation Procedure 846 16.433.12.1 creech 76 hestletine.com 128
clinical trail h1n1 762 10.192.01.246 Partner 168 nhs.gov.uK 126
Annual earnings release 542 69.999.97.333 Adv Agency 67 mYlocal.gov.com 92
Product X-02 launch 321 75.337.19.28 Peers 59 usA3.net 88
new Price list 92 85.18.926.14 smartco 27 smartco 72
harassment Policy 15 59.221.28.7 terra 15 Astra 11
new hire manual 10 173.84.19.2 Astra 14 AirlineX.com 9
Bid Proposal for client A 8 28.129.151.3 realtor 8 Portal.com 8
Bid Proposal for client B 2 carrier-Z.com 2

50

40
document opens

30

20

10

0
m m m m m m m m m m m
0a 0a 0a 0a 0a 0a 0a 0a 0a 0a 0a
0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0
1 2:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0
009 009 009 009 009 009 009 009 009 009 009
2/2 4/2 6/2 8/2 10/
2
12/
2
14/
2
16/
2
18/
2
20/
2
22/
2
12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/
document opens


tHank you!
roBert maraNo
CEO
rob.marano@indorse-tech.com
+1.646.495.0966


InDorse Tech Red Herring 100 Presentation Final

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