Mais conteúdo relacionado Bp 81. Designing seamless
brand experiences
Rob Le Quesne
October 11 2012
Thank you.
Slide 1 © Fjord 2012 | Confidential
2. 01 INTRO
02 EMOTIONS PER METRE SQ.
03 TECHNOLOGY AS ENABLER
04 EXAMPLES
05 FACTS, RULES & FUTURES
Kustaa Saksi
4. WHO
WE ARE
Slide 4 © Fjord 2012 | Confidential
5. WHO
WHO
WE ARE
WE ARE
Slide 5 © Fjord 2012 | Confidential
6. 02 EMOTIONS
PER METRE SQ.
Slide 6 © Fjord 2012 | Confidential
8. Shopping combines
rational decisions
with emotional pull
LEFT BRAIN RIGHT BRAIN
Logical Random
Sequential Intuitive
Rational Holistic
Analytical Synthesizing
Objective Subjective
Looks at parts Looks at wholes
Slide 8 © Fjord 2012 | Confidential
9. When space becomes place
“Places are the locations of experience: a place evokes and organizes
memories, images, sentiments, and meanings.” E V Walter
13. 03 TECHNOLOGY
AS ENABLER
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24. I’d rather
eat you
Slide 24 © Fjord 2012 | Confidential
27. Input Output
SMART
CARD
28. Input Output
Who wins your heart?
SMART
CARD
29. 03 8 FACTS
5 RULES
1 CONCLUSION
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31. 2
I shop,
therefore
I play
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32. 3
Control the
experience
Slide 32 © Fjord 2012 | Confidential
33. 4
Customer
as model
Slide 33 © Fjord 2012 | Confidential
38. Rule 1 Human experiences resonate loudest
Rule 2 Simple solutions last longer
Rule 3 Calibrate the experience with the need
Rule 4 Cut out the middle man
Rule 5 Channel user stories
Slide 38 © Fjord 2012 | Confidential
39. Rule 1 Human experiences resonate loudest
Rule 2 Simple solutions last longer
Rule 3 Calibrate the experience with the need
Rule 4 Cut out the middle man
Rule 5 Channel user stories
Slide 39 © Fjord 2012 | Confidential
40. Rule 1 Human experiences resonate loudest
Rule 2 Simple solutions last longer
Rule 3 Calibrate the experience with the need
Rule 4 Cut out the middle man
Rule 5 Channel user stories
Slide 40 © Fjord 2012 | Confidential
41. Rule 1 Human experiences resonate loudest
Rule 2 Simple solutions last longer
Rule 3 Calibrate the experience with the need
Rule 4 Cut out the middle man
Rule 5 Channel user stories
Slide 41 © Fjord 2012 | Confidential
42. Rule 1 Human experiences resonate loudest
Rule 2 Simple solutions last longer
Rule 3 Calibrate the experience with the need
Rule 4 Cut out the middle man
Rule 5 Channel user stories
Slide 42 © Fjord 2012 | Confidential
43. PRODUCT
ARCH
UX DE ITECT
SIGN
WRITER
OPER
DEVEL
Special experiences
require special teams
44. TYPOGRAPHER
NEUROSCIENTIST
TAILO
R
DATA
ANALYST
OPER
DEVEL
Special experiences
require special teams
45. WRITE
FILM-MAKER R
TEACHER
OPER
DEVEL
DATA
ANA LYST
Special experiences
require special teams
46. Local
Digital
Slide 46 © Fjord 2012 | Confidential