5. Divergent Thinking is the free
form, often spontaneous,
exploration of many novel ideas.
Convergent Thinking is the
search for the most correct
answer to a clearly defined
problem.
Bud Caddell
16. genius is 0.48% inspiration
99.52%perspiration
weirandwong.com
robin wong
@robinow
Notas do Editor
I was asked to talk here today by the people running digitalshoreditch, and I was thinking about what the most important thing I had learnt over my time was as a creative technologist, and that really is all about how to make great ideas and turn them into reality\n
we’re a digital production company, we work for agencies and brands, and we help them bring digital ideas to life, also a founder of CeeTee and trying to stoke up interest in running a startupweekend in August\n
some of the things I’ve built in the past\n
great quote to describe where we want to get to as creatives and innovators\n
Bud sums up the kind of thinking that we should be aiming for, he goes on to say that anybody can make ideas happen, because great creative ideas comes from balancing divergent thinking and convergent thinking, and also from bouncing ideas back and forth between these 2 ways of thinking\n
traditionally at the end of the production line, Creative Technologists are the people that you should be helping you come up with ideas. They sketch in code, they speak with the aid of motion graphics, and they explain ideas with interactive prototypes that cut through waffle and documents that try and often fail to describe how great a digital idea is\n
a lot of creativity these days is also based round remixing ideas, creating something new, by copying elements of something old or taking a new spin on a technology to subvert it’s use, using open source code etc. Expose your mind to as much random material on technology, culture, science, arts, comedy and engineering as possible\n
creative technologists are able to do things largely due to the nature of sharing ideas amongst the open source community. Right now, MAKE magazine is trying to convince corporate giants to open-source products they’ve bought out and subsequently mothballed, like Cisco’s $500m purchase of flip that they’re binning\n
leave a pad of paper by the bed, relaxation and REM sleep actually encourage chemicals within the brain to make unexpected associations. As soon as you are awake, your brain releases chemicals so it can focus on the job of keeping you alive. Famous thinkers throughout history devised ways of waking themselves up during sleep so they could capture moments of inspiration. Person X used to fall asleep with a heavy book in his hand. My best thinking almost always happens in the shower\n
plan for change to happen, start with a minimum viable product, focus on value for users, and describe everything in how it meets a user’s expectations and reacts to their behaviour\n
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get feedback from your users and from your team, trust them, don’t try to predict or control them, \n
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someone who came up with a few bright ideas once said\n
to illustrate that is perfect modern tale....anyone seen the social network? zuckerberg took an idea, and used his technological and production capabilities to make it happen\n
someone who came up with a few bright ideas once said\n
