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Social Computing in Europe - Rebecca Jennings, Forrester

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European Social Computing Rebecca Jennings Principal Analyst
Agenda ,[object Object],[object Object],[object Object]
Europeans are avidly adopting social computing ,[object Object],[object Object],[object Object]
Lego listens to consumers ,[object Object]
Social Technographics illustrates adoption Creators Publish a blog Publish your own Web pages Upload video/audio you created Write articles or stories and post them Critics Post ratings/reviews of products or services Comment on someone else’s blog Participate in online forums Collectors Use RSS feeds Add “tags” to Web pages or photos Joiners Maintain profile on a social networking site Visit social networking sites Spectators Read blogs Watch video from other users Listen to podcasts Participate in online forums Read customer ratings/reviews Inactives None of the above
Social Technographics illustrates adoption Spectators Read blogs Watch video from other users Listen to podcasts Take part in discussion boards, forums & chat rooms Read customer ratings/reviews 10% 9% 19% 53% 40% 13% Creators Publish a blog Publish your own Web pages Upload video/audio you created Write articles or stories and post them Critics Post ratings/reviews of products or services Comment on someone else’s blog Take part in discussion boards, forums & chat rooms Collectors Use RSS feeds Add “tags” to Web pages or photos Joiners Maintain profile on a social networking site Visit social networking sites Inactives None of the above
The Dutch are the keenest Creators Creators as a percentage of online adults
Innocent’ Big Knit has 662 Flickr photos…
The Dutch and Brits love joining networks Joiners as a percentage of online adults
Over a third of European adults read social content Spectators as a percentage of online adults
The majority of young consumers do! Spectators as a percentage of online youth 12-24
A third of young consumers actually create content Creators as a percentage of online youth 12-24
Penguin’s Spinebreakers is written by teens for teens
An understanding of consumers comes first ,[object Object],[object Object],[object Object],[object Object]
Social Media is here to stay… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Thank you Rebecca Jennings +44 (0) 207 323 7647 [email_address] Entire contents © 2005 Forrester Research, Inc. All rights reserved.

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Social Computing in Europe - Rebecca Jennings, Forrester

  • 1. European Social Computing Rebecca Jennings Principal Analyst
  • 2.
  • 3.
  • 4.
  • 5. Social Technographics illustrates adoption Creators Publish a blog Publish your own Web pages Upload video/audio you created Write articles or stories and post them Critics Post ratings/reviews of products or services Comment on someone else’s blog Participate in online forums Collectors Use RSS feeds Add “tags” to Web pages or photos Joiners Maintain profile on a social networking site Visit social networking sites Spectators Read blogs Watch video from other users Listen to podcasts Participate in online forums Read customer ratings/reviews Inactives None of the above
  • 6. Social Technographics illustrates adoption Spectators Read blogs Watch video from other users Listen to podcasts Take part in discussion boards, forums & chat rooms Read customer ratings/reviews 10% 9% 19% 53% 40% 13% Creators Publish a blog Publish your own Web pages Upload video/audio you created Write articles or stories and post them Critics Post ratings/reviews of products or services Comment on someone else’s blog Take part in discussion boards, forums & chat rooms Collectors Use RSS feeds Add “tags” to Web pages or photos Joiners Maintain profile on a social networking site Visit social networking sites Inactives None of the above
  • 7. The Dutch are the keenest Creators Creators as a percentage of online adults
  • 8. Innocent’ Big Knit has 662 Flickr photos…
  • 9. The Dutch and Brits love joining networks Joiners as a percentage of online adults
  • 10. Over a third of European adults read social content Spectators as a percentage of online adults
  • 11. The majority of young consumers do! Spectators as a percentage of online youth 12-24
  • 12. A third of young consumers actually create content Creators as a percentage of online youth 12-24
  • 13. Penguin’s Spinebreakers is written by teens for teens
  • 14.
  • 15.
  • 16.
  • 17. Thank you Rebecca Jennings +44 (0) 207 323 7647 [email_address] Entire contents © 2005 Forrester Research, Inc. All rights reserved.