Shoppers Stop

[object Object],[object Object],[object Object],[object Object]

SWOT ANALYSIS STRENGTH WEAKNESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITY THREAT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT ,[object Object],[object Object],MARKETING MIX

PROMOTIONAL ,[object Object],[object Object],[object Object],[object Object],[object Object]

DISTRIBUTION ,[object Object],[object Object],[object Object]

MARKET SEGMENTATION ,[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object]

TARGETING ,[object Object],[object Object]

POSITIONING ,[object Object],[object Object]

INTEGRATED MARKETING COMMUNICATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISING ,[object Object],[object Object],[object Object]

SALES PROMOTION ,[object Object],[object Object],[object Object],[object Object]

GIFT VOUCHERS Shoppers Stop offer Gift Vouchers of denomination ranging from Rs 250 to Rs 5000.

CONTEST ,[object Object],[object Object]

PUBLICITY & PR ,[object Object],[object Object],[object Object]

BRAND AMBASSADOR ,[object Object]

PUBLICITY & SPECIAL EVENTS ,[object Object]

PUBLIC RELATIONS ,[object Object],[object Object]

DIRECT MARKETING The name "First Citizen" reflects their commitment to offering their customers the ultimate shopping experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PACKAGING The previous packets of Shoppers Stop had the previous logo while the new packets which are being widely distributed have the company symbol on it. The company has also brought out collectible shopping bags for selective distribution with different themes and launched the first in the series based on the theme 'Fashion through Ages'.

WHAT IS DAGMAR MODEL ? D = DEFINING A =ADVERTISING G =GOAL M =MEASURED A =ADVERTISING R =RESULT Unaware Aware Comprehension & Image Attitude Action

DAGMAR MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTIONAL CAMPAIGN ,[object Object],[object Object],[object Object]

DOWN UNDER FEST- A PROMOTIONAL CAMPAIGN An association with Tourism Australia has prompted Shoppers’ Stop to launch “ Down Under Fest ” – a promotional campaign to increase the purchases during the festive season.

NEW ADOPTER/ INNOVATION ADOPTION HIERARCHY Awareness Interest Evaluation Trial Adoption AWARENESS ATTITUDE ACTION

Shoppers Stop

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Shoppers Stop