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Explain the importance of visual merchandising Describe the two main areas of store layout Summarize the aspects of merchandise presentation Describe the components of in-store displays List the advantages, disadvantages, and types of window displays Visual merchandising is the physical display of products in the most attractive and appealing ways Purposes are to sell products and promote store image Should always try to be different, new, and creative Selling areas (75%-80%) Where merchandise is displayed and customers interact with salespeople Sales support areas Customer services and all other operations Grid layout One or more main aisles with secondary aisles intersecting

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