SlideShare uma empresa Scribd logo
1 de 14
SPONSORSHIP FUNDAMENTALS ,[object Object],[object Object]
OVERVIEW ,[object Object],[object Object],[object Object],[object Object]
A.1.  Giving Sponsorship a Meaning ,[object Object],[object Object]
A.2.  The Meaning of our Sport Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object]
A.2. The Meaning of Our Sport Organisation (cont.) ,[object Object],[object Object],[object Object],[object Object]
A.3. The Context of Potential Sponsorship ,[object Object],[object Object],[object Object],[object Object]
B.1. Selecting a Potential Sponsor  ,[object Object],[object Object],[object Object],[object Object]
B.1. Selecting a Potential Sponsor (cont.) ,[object Object],[object Object],[object Object],[object Object]
B.2 The Sponsorship Proposal ,[object Object],[object Object],[object Object],[object Object]
B.2. The Sponsorship Proposal (cont.) ,[object Object],[object Object],[object Object],[object Object]
B.2. The Sponsorship Proposal (cont) ,[object Object],[object Object],[object Object],[object Object]
C.1. Monitoring the Sponsorship ,[object Object],[object Object],[object Object]
C.1. Monitoring the Sponsorship (cont) ,[object Object],[object Object],[object Object]
D.1. Measuring the Impact ,[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Destaque

6 Steps to build a Successful Sponsorship
6 Steps to build a Successful Sponsorship6 Steps to build a Successful Sponsorship
6 Steps to build a Successful Sponsorship
Yasmine Madkour
 
Economic Development Plan Phase II Update
Economic Development Plan Phase II UpdateEconomic Development Plan Phase II Update
Economic Development Plan Phase II Update
City of College Station
 

Destaque (20)

Sponsorship Presentation [3]
Sponsorship  Presentation [3]Sponsorship  Presentation [3]
Sponsorship Presentation [3]
 
Presentation on Sponsorship
Presentation on SponsorshipPresentation on Sponsorship
Presentation on Sponsorship
 
Event and sponsorship (1)
Event and sponsorship (1)Event and sponsorship (1)
Event and sponsorship (1)
 
6 Steps to build a Successful Sponsorship
6 Steps to build a Successful Sponsorship6 Steps to build a Successful Sponsorship
6 Steps to build a Successful Sponsorship
 
Sponsorship Research & ROI
Sponsorship Research & ROISponsorship Research & ROI
Sponsorship Research & ROI
 
Ch02a
Ch02aCh02a
Ch02a
 
Lifestyle Sponsorships: Social Change through sports sponsorship
Lifestyle Sponsorships: Social Change through sports sponsorshipLifestyle Sponsorships: Social Change through sports sponsorship
Lifestyle Sponsorships: Social Change through sports sponsorship
 
Structural Analysis Within Industry by Dr. Hitesh & Hemant
Structural Analysis Within Industry by Dr. Hitesh & HemantStructural Analysis Within Industry by Dr. Hitesh & Hemant
Structural Analysis Within Industry by Dr. Hitesh & Hemant
 
Sponsors
SponsorsSponsors
Sponsors
 
10 benefits you need to give to Sponsors
10 benefits you need to give to Sponsors10 benefits you need to give to Sponsors
10 benefits you need to give to Sponsors
 
Sponsorship in sport
Sponsorship in sportSponsorship in sport
Sponsorship in sport
 
Strategic Management Ch03
Strategic Management Ch03Strategic Management Ch03
Strategic Management Ch03
 
Economic Development Plan Phase II Update
Economic Development Plan Phase II UpdateEconomic Development Plan Phase II Update
Economic Development Plan Phase II Update
 
Porter five forces analysis
Porter five forces analysisPorter five forces analysis
Porter five forces analysis
 
Sponsorluk
SponsorlukSponsorluk
Sponsorluk
 
TWOS Analysis - TWOS Matrix
TWOS Analysis - TWOS MatrixTWOS Analysis - TWOS Matrix
TWOS Analysis - TWOS Matrix
 
Komunikasi pemasaran terpadu
Komunikasi pemasaran terpaduKomunikasi pemasaran terpadu
Komunikasi pemasaran terpadu
 
Sport Sponsorship & Media
Sport Sponsorship & MediaSport Sponsorship & Media
Sport Sponsorship & Media
 
Competitive analysis - porter’s five force model- strategic management - Man...
Competitive analysis -  porter’s five force model- strategic management - Man...Competitive analysis -  porter’s five force model- strategic management - Man...
Competitive analysis - porter’s five force model- strategic management - Man...
 
Sponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experienceSponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experience
 

Semelhante a Sponsorship Fundamentals

Advertising Media Planning Course Georges Najm USEK School of Business
Advertising Media Planning Course Georges Najm USEK School of BusinessAdvertising Media Planning Course Georges Najm USEK School of Business
Advertising Media Planning Course Georges Najm USEK School of Business
Georges Najm
 
2 marketing planning
2 marketing planning2 marketing planning
2 marketing planning
Shobhit Bose
 

Semelhante a Sponsorship Fundamentals (20)

ENTREPRENEURSHIP CH-5 ppt.pptx
ENTREPRENEURSHIP    CH-5 ppt.pptxENTREPRENEURSHIP    CH-5 ppt.pptx
ENTREPRENEURSHIP CH-5 ppt.pptx
 
Advertising mcq
Advertising mcqAdvertising mcq
Advertising mcq
 
STRATEGIC MANAGEMENT QUIZ
STRATEGIC MANAGEMENT QUIZSTRATEGIC MANAGEMENT QUIZ
STRATEGIC MANAGEMENT QUIZ
 
Advertising Media Planning Course Georges Najm USEK School of Business
Advertising Media Planning Course Georges Najm USEK School of BusinessAdvertising Media Planning Course Georges Najm USEK School of Business
Advertising Media Planning Course Georges Najm USEK School of Business
 
Sponsorship as a communication tool
Sponsorship as a communication tool Sponsorship as a communication tool
Sponsorship as a communication tool
 
2 marketing planning
2 marketing planning2 marketing planning
2 marketing planning
 
Mkt 578 Believe Possibilities / snaptutorial.com
Mkt 578 Believe Possibilities / snaptutorial.comMkt 578 Believe Possibilities / snaptutorial.com
Mkt 578 Believe Possibilities / snaptutorial.com
 
How To Build An Ibp Plan
How To Build An Ibp PlanHow To Build An Ibp Plan
How To Build An Ibp Plan
 
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...
Mkt 421 gide 2  27) Marketing research which seeks structured responses that ...Mkt 421 gide 2  27) Marketing research which seeks structured responses that ...
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...
 
Mkt 421 gide 2
Mkt 421 gide 2Mkt 421 gide 2
Mkt 421 gide 2
 
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...
Mkt 421 gide 2  19) ______________ is the process of naming broad product-mar...Mkt 421 gide 2  19) ______________ is the process of naming broad product-mar...
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...
 
Mkt 421 gide 2
Mkt 421 gide 2Mkt 421 gide 2
Mkt 421 gide 2
 
Mkt 421 gide 2 18) Target marketing, in contrast to mass marketing, A. ...
Mkt 421 gide 2  18) Target marketing, in contrast to mass marketing,   	A.   ...Mkt 421 gide 2  18) Target marketing, in contrast to mass marketing,   	A.   ...
Mkt 421 gide 2 18) Target marketing, in contrast to mass marketing, A. ...
 
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...
Mkt 421 gide 2  20) The process of naming broad product-markets and then segm...Mkt 421 gide 2  20) The process of naming broad product-markets and then segm...
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...
 
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...
Mkt 421 gide 2  12) Dell, Inc. wants to offer customers televisions in additi...Mkt 421 gide 2  12) Dell, Inc. wants to offer customers televisions in additi...
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...
 
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...
Mkt 421 gide 2  6) To compete more successfully with its many competitors off...Mkt 421 gide 2  6) To compete more successfully with its many competitors off...
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...
 
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...
Mkt 421 gide 2   28) The attitudes and behavior patterns of people are part o...Mkt 421 gide 2   28) The attitudes and behavior patterns of people are part o...
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...
 
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...
Mkt 421 gide 2  4) Professional Dental Supply has been successfully selling d...Mkt 421 gide 2  4) Professional Dental Supply has been successfully selling d...
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...
 
Mkt 421 gide 2 11) Hewlett-Packard sells personal computers through specialt...
Mkt 421 gide 2  11) Hewlett-Packard sells personal computers through specialt...Mkt 421 gide 2  11) Hewlett-Packard sells personal computers through specialt...
Mkt 421 gide 2 11) Hewlett-Packard sells personal computers through specialt...
 
Mkt 421 gide 2 7) Product is NOT concerned with: A. Branding. B. Pa...
Mkt 421 gide 2  7) Product is NOT concerned with:   	A.   Branding.  	B.   Pa...Mkt 421 gide 2  7) Product is NOT concerned with:   	A.   Branding.  	B.   Pa...
Mkt 421 gide 2 7) Product is NOT concerned with: A. Branding. B. Pa...
 

Mais de Robin McConnell (6)

Public Relations
Public RelationsPublic Relations
Public Relations
 
Servicing the Sponsor
Servicing the SponsorServicing the Sponsor
Servicing the Sponsor
 
Media Analysis
Media AnalysisMedia Analysis
Media Analysis
 
Defining Sport Sponsorship
Defining Sport SponsorshipDefining Sport Sponsorship
Defining Sport Sponsorship
 
Leaders And Managers
Leaders And ManagersLeaders And Managers
Leaders And Managers
 
Self Leadership And Terminal Illness
Self Leadership And Terminal IllnessSelf Leadership And Terminal Illness
Self Leadership And Terminal Illness
 

Último

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Último (20)

Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 

Sponsorship Fundamentals

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.

Notas do Editor

  1. Defining Sponsorship