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Social CVs: Social media & the job search
1. Social CVs:
Social Media
and job search
@georgiawebgurl
SLIDES AT SLIDESHARE.NET/ROBINFAY
http://mkhmarketing.wordpress.com/
2. Social CVs: Social Media & the Job Search
We’ll cover:
Social media
How Social Media
relates to the job search
Why it is important
Branding basics for
job searching & social
media
Privacy in a social
world
Google is your
resume
Robin Fay, robinfay.net
3. Social CVs: Social Media & the Job Search
What is social media?
Social media (also social networking) is a term
used to describes websites where users connect
and share with each other.
Users generally create an account through which
they communicate with a network, sharing photos,
video, stories, documents and links to other
websites.
We can use social media to tell the story of our
skills.
4. Social CVs: Social Media & the Job Search
Establish reputation, credibility and expertise
Shape your presence - highlight your skills
and experience
Outweigh negative or less relevant material
on the internet
Recruiting
Professional networking
Opportunities
Google is your resume"
6. Social CVs: Social Media & the Job Search
A few stats…
Two-thirds of online adults (66%) use social media
platforms such as Facebook, Twitter, MySpace or
LinkedIn. This means your employers, your colleagues,
and future employers.
Among internet users, social networking sites are most
popular with women, young adults under age 30, and
parents. Young adult women ages 18-29 are the power
users of social networking; fully 89% of those who are
online use the sites overall and 69% do so on an average
day.
But….
Robin Fay, robinfay.net
7. Social CVs: Social Media & the Job Search
Robin Fay, robinfay.net
Most notably is the rise in age of
Facebook users:
It’s no secret that Facebook, which
started as a networking playground
for college kids, is graying, and that
the percentage of active members
who are over 25 years old and out
of school has risen to some 40
percent of the overall population of
about 45 million. (New York Times)
And the average age has risen to
38. (Pew Institute)
8. Social CVs: Social Media & the Job Search
So, why is this important?
Our colleagues, friends, employers,
employees, patrons, customers (if a
business) and families are likely using
social media.
Social media can be a way to develop a
professional presence without learning
how to code a website.
A communication tool with few barriers.
Some have said social media will be the
next digital divide – you are either there
or you are not. It’s not about being hip or
“with-it”, it’s about having the necessary
skills for this information age.
9. Social CVs: Social Media & the Job Search
Keep an eye on your online presence - Google yourself
or set up a Google alert
If you ever feel threatened or bullied, report the
person.
What about negative content?
Reputation management companies work to push the
negative far down in Google. You can do this
yourself. How?
Robin Fay, robinfay.net
10. Social CVs: Social Media & the Job Search
Be PROFESSIONALLY active in social media
Use your name and email consistently – even your avatoar or
profile photo!
Publish your content online
Contribute to blogs and other sites where you can.
Comments count!
Tag yourself in everything you post (when possible).
If you see something about yourself that is wrong, ask for it
to be removed. You can pursue it further if needed.
Robin Fay, robinfay.net
11. Social CVs: Social Media & the Job Search
Twitter & Facebook
• is good for finding communities and
professional networking
• following trending topics and
realtime news
• Personal PR
• Sharing information
• Following or participating in
conferences and workshops
• Getting answers to questions
• Finding job postings
• Can be customized and is
searchable
• Potential for “viral”
12. Social CVs: Social Media & the Job Search
A few uses of facebook
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
PR (Groups, Fan pages)
Share links
Blog
Discussion groups
Email / IM
Read blogs
Get news
Network /recruit/ headhunt
Mentor/mentee
Job postings
Learn
Genealogy
Organize events
Create a digital identity
Share photos/video (image gallery)
Gaming
13. Social CVs: Social Media & the Job Search
Professional CV sites: LinkedIn; Academia.edu; Google sites
Career/resume sites: Monster.com, Career.com; re.vu
Storage/Document: Institutional repositories; personal
webspace and blogs; Dropbox; Google Drive (public);
slideshare (presentations)
Credentialing/Badges:
http://www.slideshare.net/robinfay/personal-learningnetworks2
Reputation management: claimID; klout; peerindex
Virtual business cards: about.me; flavors.me;vizify
What about facebook and Google+? Mix of professional and
personal - consider carefully!
Robin Fay, robinfay.net
14. Social CVs: Social Media & the Job Search
About.me
example
SLIDES AT SLIDESHARE.NET/ROBINFAY
15. Social CVs: Social Media & the Job Search
LinkedIn
More of a resume/CV site but expanding
You control how much info is displayed
Can pull in feeds, subscribe to list
Email contacts/network
Import/suggest from email or networks ; very
useful for
networking and recruiting – everyone should have a
linkedin
16. Social CVs: Social Media & the Job Search
LinkedIn is good for
Professional networking/ professional work
Finding colleagues and professional peers
Finding or starting professional discussion groups
Job recruitment/consulting work
Building a professional presence
Job seekers, mentors/mentees, etc.
Robin Fay,
robinfay.net
18. Social CVs: Social Media & the Job Search
Items to Consider in a Social CV
Items to consider for inclusion:
• A resume or CV
• Contact info - email address
• Brief professional bio - who you are, what your skills are
• Publications: presentations, papers, reviews and etc.
• Project links or examples of work
• Reviews of your work - if posted online link to the
reviews; if not online, summarize reviews without
names (LinkedIn encourages recommendations)
• Professional achievement such as degrees earned,
recognitions, and awards
19. Social CVs: Social Media & the Job Search
What to leave out?
Consider what you post online - do you want to post your
home address online?
Use a brief resume - if you want to add a full resume a
PDF is fine.
Don't include a cover letter online unless actually applying
for a job...
20. Social CVs: Social Media & the Job Search
Why bother?
Not having a professional digital presence is
viewed negatively: it implies that you are not
up to date on technology or uninterested in
technology. It can even be misinterpreted as
you haven't "done" anything professionally.
Update your information when you change
jobs, skills, etc.
21. Social CVs: Social Media & the Job Search
Evaluate your presence (What's your ROI?)
• Use google alerts (google.com/alerts) and google
yourself
• IFTTT – a great tool to schedule and crosspost - all
sorts of things
• Keep an eye on reputation management tools like
pbgrader and klout
• Make it easy for users to share content across your
sites
• Remember your branding
• Privacy
22. Social CVs: Social Media & the Job Search
Tips for professional networking
Develop your community:
• Search for colleagues you already know and respect.
• Search their friend/follow lists to see who they follow.
• If using twitter, watch the #FF or #followfriday
• If using a service with groups (such as linkedIN) join groups
that fit your professional development needs.
• Always include a personal message when sending a
friend/follow/network request.
• Discuss, communicate & participate.
• Use tools to help manage your time.
23. Social CVs: Social Media & the Job Search
Speaking of tools
Focus on automation
• Automatically send blog posts directly to a twitter
account> twitterfeed.com
• Selectively send twitter to post as facebook
status: selectivetweets app in fb ; then add #fb to
the end of a tweet
• Automatically send blog posts to facebook> Use
networkedblogs app in facebook (need to setup
account at networkedblogs, too)
• IFTTT.com – all sorts of things – create recipes
Robin Fay, robinfay.net
24. Social CVs: Social Media & the Job Search
Speaking of tools
Focus on batch processing
Batch work:
• Schedule tweets & other posts ahead of time
(futuretweets.com, hootsuite.com)
• Schedule blog posts – use the post date to
schedule posts ahead of time
• Use picasa or flickr to batch process images
Robin Fay, robinfay.net
26. Social CVs: Social Media & the Job Search
@georgiawebgurl
Be a social media
Robin Fay, robinfay.net
Notas do Editor
There are also many younger users on Facebook, too, although Facebook’s TOS state that you must be 13. If you work with younger users such as the YA (Young Adult) population, make sure to stay aware of potential issues related to age.
We will undoubtedly see the age of the average Facebook user rise as we continue to see Boomers retire and certainly once the social media heavy GenX generation begins to retire.
We will undoubtedly see the age of the average Facebook user rise as we continue to see Boomers retire and certainly once the social media heavy GenX generation begins to retire.