Example social listening report we ran on Tanduay Black using Radian6

1. 20
Listening Report
Spike 1
Spike 2 Spike 3
Volume of mentions over the last 7 days
Sunday May 19 – Sunday May 26, 2013
Report prepared by
social
media
risk
Sun May 19
Tue May 21 Sat May 25
SentimentKeywordsSpike 1Sun May 19 2013
CAUSES:
• Several individual tweets / instagrams
from the night before
• Complaints of hangovers or “Nahilo”
caused by Tanduay Black
• Several people were drinking or wanted
to drink Tanduay Black on Sunday night
RECOMMENDATIONS:
• Respond to hangover tweets with
remedy advice
• Send high influence “positive” followers
free Tanduay Black
SentimentKeywords
Spike 2Tue May 21 2013
CAUSES:
• Several Tweets of people that want
to drink, or are drinking Tanduay
Black
• Some mentions said it was better
to mix rum/coke themselves
RECOMMENDATIONS:
• Thank all positive mentions and
encourage them to drink
SentimentKeywordsSpike 3Sat May 25 2013
Sentiment
75.4
4.3
from 30 day average
75%
%
%
How positive or
negative are the
mentions of you?
276 59%
from 30 day average
Mentions
How many people
have mentioned your
brand or product?
LOW
Top Keywords
1. Tanduay (270)
2. Black (208)
3. Cola (61)
4. Kamikazee (30)
5. Parokya (26)
6. Masarap (14)
What were the most frequently used
words when people talk about you?
Top Sources
Where do people most talk about you?
Last 30 days
Last 7 days
What is the trend over the last 30 days?
%
80%
14%
86%
CAUSES:
• Several Tweets of people that want
to drink, or are drinking Tanduay
Black
• A few mentions related to taste not
being nice
RECOMMENDATIONS:
• Thank all positive mentions and
encourage them to drink
• Suggest complimentary food for
Tanduay Black to those that
complain about flavor
blog
25%
14%
86%

2. Positive Mentions
Happy Fans
Report prepared by
Ranked by Influence
social
media
risk LOW

3. Negative Mentions
Unhappy Fans
Report prepared by
Ranked by Influence
social
media
risk LOW