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Networking in the modern era 04 May 2011
1. Networking in the modern era Social media and career building European Commission, Brussels 4 May 2011 Robert Zlokower
2. About me Managing Director, Zlokower Consulting Ltd. International Media Manager at euronews (Project Manager of Comment:Visions) robert@zlokower-consulting.com Zlokower Consulting Alumni and Friends LinkedIn Group
4. Traditional networking Business cards Have your own Organise by topic RPQ: Research Preparation Questioning People love themselves <3 and have their own stakeholders Engage.................and dis-engage! Follow-up (write notes on back of cards, and send e-mail on a Monday morning)
5. CRM Customer Relationship Management Acquire Enhance Retain Applicable in B2C and B2B and even face-to-face networking
6. special-publics tracker Opt-in Occupation Location Personal Speciality: Salutation: First Name: Last Name: Username: Password: Job Title: Organisation: Newsletter Address 1: Address 2: CV partners Field: Shell City: Postcode: Country: E-mail Address: Phone: (photo) Mobile: Initial Contact Contact Type Latest Results Date: Type: Discussion month: Date: Type: Special-Public CV Team Shell Partner Supplier January Special-Public February March ..... Special-Public One-on-one e-mail Phoned Social Media CV live debate Conference Applicant Mail-merge Special-Public Initial contact Expressed interest Expressed disinterest Followed-up Reminded Contributed Thank you letter Welcome letter Not contacted yet Discussion year: 2010 2009 2008 Activity is generated by: Actions on Microsoft Outlook ANY AND ALL Changes under ‘Latest Results’ Source: Activity / Notes / comments / bio / website
7. Loyalty Ladder 1: Adrian Payne, (1994) "Relationship Marketing – Making the Customer Count"
8. Recruiters, employment, and social media 75% recruiters use search engines to find information about candidates 26% percent of recruiters have denied candidates because of information found online (1) A step further.... 40% employers say they would consider the Facebook profile of a potential employee in their hiring process (2) 1: according to a 2005 survey of 102 executive recruiters by ExecuNet, an executive job search and networking organization. 2 :according to a 2006 University of Dayton study of 5,000 employers nationwide.
9. So, what should I do??? Ernst & Young LLP, a world-wide accounting firm, was the first company to purchase a Facebook page aimed solely at recruiting Microsoft Corp. sponsors a “Microsoft Student Group” page with forums about products and a link to its college-recruiting site ‘Clean up your identity’ Get ‘good press’ on blogs and online publications for internet search results Ask an employer to speak via e-mail or phone
19. Seek out... ‘Virtually’ connect with people after you’ve met them in real-life Contribute to forums to become an ‘expert’ (knowledge sharing) Join relevant groups Find like-minded people Experiment Companies and ‘stakeholder engagement’ ‘Social Media Advances the Sustainability Dialogue’ Sept 2009
20. ...and be sought Develop your e-reputation; be professional Tag yourself with keywords so you appear in search results Keep an updated profile and mention new projects Make ‘friends’ so you appear in suggested contacts Upload multi-media of your work
22. Keys to success Think backwards. Imagine yourself at your end goal, then work backwards Good luck comes to those that work for it Treat every obstacle as an opportunity robert@zlokower-consulting.com Zlokower Consulting Alumni and Friends LinkedIn Group
Notas do Editor
Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.[1] Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.[2]
You need a CRM system. Whether its 20,000 contacts or just 5:Bespoke ACT interfaceExcel spreadsheetOnline address book (Google contacts, Blackberry desktop manager, Microsoft Outlook)Notebook (jot down every person you met at a party as you’re in your taxi going homeMy girlfriend’s little address book
