Zipcar is a car sharing company that was founded in 1999 and has grown significantly since then. It offers vehicles by the hour or day that are parked in urban areas near homes and workplaces. Zipcar sees opportunities for growth as trends like rising gas prices, urbanization, and environmental sustainability increase demand for alternatives to personal car ownership. Its vision is for car sharing members to outnumber car owners in major cities globally. Zipcar aims to achieve this through continued expansion, focusing on member experience, and leveraging data and technology.
3. Zipcar: What we offer
• A fleet of great makes and models
• Convenient, on-demand access
• Used for short-term trips: hours or
days
• Self-service access; vehicles
parked near home and work
• Simple rates includes gas,
insurance, parking, cleaning and
maintenance.
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4. A Little History . . .
• Founded in 1999. On the road since 2000.
• Mission oriented culture at launch.
• Initially angel backed. Initial phase experimenting with basic
business model through 2004.
• Venture backed since 2005. Capital deployed to develop
technology platform and expand operations.
• Acquired Flexcar in 2007 to expand geographic footprint and
accelerate growth to scale to level needed for profitability.
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5. Zipcar Today
The world’s largest and fastest growing car-sharing company.
• 13 Major Cities – US, Canada, UK
• 120 Major University Operations
• 250,000 Users Attracted in 8 years
• 100,000+ Fewer Personally Owned Cars!
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7. Our Vision for the Future
We envision a future where car sharing members
outnumber car owners in major cities around the globe.
• Most residents of these cities will live within a ten minute walk of a
self-service Zipcar.
• Our leading brand will be synonymous with fun, honesty, clever
innovation, and social good.
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8. Global Trends - Gas Prices
• The price of gas has sky-rocketed
• As a result, people are thinking differently about total cost of car ownership
• The high cost of long commutes will cause further concentration of the urban
centers and increased use of transit
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9. Global Trends - City Livability / Affordability
• All major cities are wrestling with issues around livability…
• Congestion, lack of parking, green space …and are becoming more
innovative in their solutions
• Cost of living in cities increasing dramatically
• Approximately 19% of household income spent on transportation
Paris London
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10. Global Trends - Sustainability
• At the same time, there are broader
concerns about sustainability of the
earth’s resources
• Cities, urban developers and consumers
are increasingly promoting efforts to do their
part
Hearst Tower, NYC
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11. Global Trends – Consumption Behavior Shifts
• Self service
• Pay-per-use
• Hyper local geo-based
• Share/access vs. owning
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12. Many urbanites can live a “low car diet”
• 50% of urban households don’t
need a car everyday (US Census)
• Many pay $700+ per month to own
one (AAA)
• We now have more cars (1.9) than
drivers (1.8) in U.S. households (US
Census)
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13. Confluence of Trends
+
Low Car Diet
+ The Emergence of a
“Help Yourself Economy”
• Millions of car sharing users
• Multi-billion dollar car sharing industry
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14. Scott Griffith
“I knew we were on to
something in 2003 when
my friends thought I was
crazy to take on this new
concept”
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15. Five years of extreme growth
Cars Members Revenue
+21X +24X +26X
5,500 250,000 $100m
2008
250
10,000 $4m
2003
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17. Five Strategies That Helped Us Win
and Align Our Decision Making
1. Keep it Simple. Learn from Apple, Google and Ikea.
2. Stay flexible. Develop Proprietary Purpose-Built Technology.
3. Focus on getting the business model right before launching into
“extreme growth” mode – don’t “Webvan”.
4. Align internal culture with our brand values.
5. Focus on replacing car ownership NOT on automating car rental.
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18. Simple Experience
Join >>
Prospects join at zipcar.com and choose from several plans.
Reserve >>
Members reserve online, via mobile or over the phone. A
wireless signal is sent to the Zipcar.
Unlock >>
When members arrive at the zipcar, their zipcard identifies them
and unlocks the door.
Drive! >>
Gas, miles and insurance included. When done, they just return
the car to it’s reserved spot and walk away.
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19. Highly Productive Business Model
Revenue per Vehicle per Year
$20K
Zipcar
- Revenue/Vehicle: $23k
- Vehicles/Employee: 30
$15K
Car Rental
Industry
$10K
10 20 30 40
Vehicles per Employee
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20. Car sharing leads to car shedding
65% of members report selling a car or halting a purchasing decision
upon joining Zipcar.
Every Zipcar Replaces 15 – 20 Personally-owned vehicles
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21. Zipcar is a Community!
Zipster:
a: Someone who rejects the established car
owning culture; advocates extreme savings.
b: One who is exceptionally aware of the latest
trends and tastes; lounges in Zipgear.
[syn: Zippie, Zipper, Zip-child]
22. Corporate Culture
• Tie employee brand to company brand
• Focus on Shared Vision and Values
(don’t wait)
• Make hard choices when cultural fit is
a problem
• Geography makes it harder
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23. Core Values
Defining our culture
• Be a Zipster: Developing a sense of belonging and an unparalleled
user experience for our membership community
• Be the Best Supporting team member personal growth,
We Can Be: impact, and excellence
• Deliver Results: Creating enduring value through profits and growth
• Keep it Simple: Winning through simplicity and continuous innovation
• Have an Impact: Changing the world through urban and environmental
transformation
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24. What’s Ahead?
“We envision a future where car sharing members outnumber car
owners in major cities around the globe.”
• Major Metropolitan Areas Worldwide
• Millions Of Users Within 10 Years
• A Billion Dollar Company
• 2-3 Million Fewer Personally Owned Cars
on the Roads!
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25. Achieving Global Domination
How we’ll keep leading and winning
• Build on the first mover advantage – brand + purpose built IT and processes.
• Nurture a consistent culture in every city, everyday.
• Listen to our members.
• Deliver the best experience and most consistent service every day.
• Attract an retain the premier team with strong internal development programs.
• Stay focused – make the hard choices.
• Use information and analytics as a competitive advantage.
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26. Passion
Def: 1. a strong or extravagant fondness,
enthusiasm, or desire for anything: a
passion for music.
12. Archaic. the sufferings of a martyr.
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27. Thank you
Zipcar Selma:
Someone is
waiting for me!
Would you like
to extend your
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