2. Apple
Apple’s motto is think
different
Apple’s logo has changed
several times during history
of the company.
It was created on April,
1976 by Steve Jobs and
Steve Wozniak and
Ronald Wayne
Apple is a company
dedicated to the
electronic market.
Selling from
cellphones (iphones)
to computers (macs).
3. Apple’s products
When you buy an apple product you are
not buying it for the features it has, if you
were you would just buy a much cheaper
one.
When you buy an apple
product you are buying it for
the name and the image that it
has.
You don’t buy tissues, you buy
kleenex.
You don’t buy a mp3 player, you
buy an ipod.
You don’t buy a smartphone, you
buy an iphone.
4. Apple’s comercial
history
When apple started they
made a commercial in
the super bowl which
was directed by Ridley
Scott (just after his huge
success in blade runner).
This commercial was
voted as the best
commercial. Then apple went on to
turn brand into market
shares. Apple took the
iPod and made iTunes
store so that everyone
who had an iPod had to
buy from it.
After the huge success
with iPod apple decided
to move on to the
cellphone market and
they did the same thing
as with iTunes and
created their own
software shop: app
store
5. Apple’s model
Most Apple products are curved. They uses curved edges because it
reminds you of a women. Which is what attracts most men.
6. Apple’s model
Apple also uses simplicity to attract clients. Most apple products
don’t have a lot of buttons. This makes people think that the
products are simple to use but powerful and beautiful at the
same time.
7. Apple’s pricing
strategy
Apple’s products have
always been very
expensive.
But apple’s image makes people
buy their products despite being so
expensive.
Recently apple has lowered their
prices so that their market
increases.
