How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.

1. YOUTUBE CONTENT
STRATEGY
Presented by Roberto Blake of Awesome Creator Academy

2. ROBERTO BLAKE
● Produced and Edited Over
1000+ Online Videos
● Built a community of 290,000+
on YouTube
● Participated in over 1000 Live
Video Streams across all major
Live Streaming Platforms
● Worked with Brands Including
Adobe, Dell and Samsung.
● Editing with Adobe Premiere
since 1998.
● YouTube Certified Expert

3. START NOW!

4. Creativity, Consistency, Context

5. Unique Qualities
● New spin on an existing idea or topic
● Use your strengths and weaknesses
● Different visual aesthetic
● Make your own unique format
● Brand your overall style
● Tonality and emotional connection
● Representation value
● Frequency and consistency

6. TYPES OF CONTENT ON YOUTUBE
HERO/PRODUCED
This content is your calling
card. This content is highly
produced and edited and is
meant to leave an
impression.
HELP/TUTORIAL
This is search friendly
content that owns a specific
problem and offers a
solution. Use this to
education your audience.
HUB/COMMUNITY
This content focuses on
emotional value and can
bring your audience
together and is likely to be
shared with similar people.

7. VISUALS MATTER

8. VISUAL BRANDING
● YouTube Channel Art
● YouTube Thumbnails
● YouTube Profile Picture
● Motion Graphics
● Video Style and Color Grading
● YouTube End Cards
● YouTube Watermark
● Channel Layout

10. DRIVE CLICKS
● Make Your Thumbnails Competitive with Ranking
Videos for Your Topic/Niche
● Make Your Title Trigger Curiosity
● Make Your Thumbnails Emotionally Satisfying
● Use a Unique Visual Design Aesthetic to Standout
while making your thumbnails recognizable
● For help content make your titles clear and concise
● For hero and hub content make your titles exciting
and interesting

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OFFER EXPIRES MARCH 01 2018

15. RESEARCH!
Make data driven decisions
whenever possible. Tip
Twitter is a great place
to do research to see
what your target market
is talking about and
interested in at the
moment. Use:
:search.twitter.com and
check hashtags

16. Search Friendly Title
● Titles match keywords used in first paragraph of
description and search phrases created in tags
● Use Tubebuddy to identify titles with high search
volume and low competition
● Use long form titles to have an advantage in search
phrases
● How to, What is, How Much… are great search
friendly titles for education or tutorials

17. GENERATING
CONTENT IDEAS
● Demonstrate your skills
● Communicate your experience
● Answer Frequently Asked
Questions in your niche.
● Comment on current events
● Crowdsource questions directly
from your community
● Document a process or event
● Share a personal experience

18. CONTENT STRATEGY
● Have a regular upload schedule/frequency
● Read, Watch Listen Look
● Have a balance of the 3 types of content:
Hub, Help, Hero.
● Develop a strategy for each platform
● Consider making a branded mini-series
● Research content that is trending or has
high levels of search and low competition
● Make content that is shareable in social
● Create a distribution strategy across
platform
● Balance both short and long form content
● Consider incorporating live streams
● Learn to use automation when possible

19. Content that
Connects

20. Reviews, Reveals, Resources
Resources That
No One Else is
Providing
Getting specific about the
needs of your audience will
translate to loyal buyers.
Reviewing
Products &
Services
Honest and authentic
reviews help your audience
make a buying decision.
Reveal a Process
or Industry
Insights
If you can relieve the
anxiety for a consumer, you
can convert them.
Create Tremendous Value, and Build Trust to Convert Customers.

21. Content is About What
You Communicate
● Personality
● Overall Goal and Intentions
● Common Ground
● Introducing New Information
● Becoming a Reliable Source
● Offering a Discussion
● Being Accessible
● Unique Value Proposition
@robertoblake

22. Amplify Your Content
Social Media provides you with distribution
platforms for your content but also an
opportunity to expand on it and drive more
engagement and interest.

23. Engagement Matters
Don’t focus on the size of your audience or even on
growth, prioritize engagement and conversions and
creating value and proof of your credibility.

24. RESOURCES
● YOUTUBE STARTER KIT
20% OFF CODE: PODFEST
● TUBEBUDDY.COM/awsesome
20%OFF CODE: robertosbuddy
● KIT.COM/ROBERTOBLAKE
● REV.COM (CAPTIONING)
● MORNINGFA.ME (RESEARCH)
● VIDIQ.COM (SEO)
● YOUTUBE.COM/ROBERTOBLAKE2
● AWESOMECREATORACADEMY.COM
● ADOBESTOCK.COM
● GRAPHICSTOCK.COM
● VIDEOBLOCKS.COM
● AUDIOBLOCKS.COM

25. CONNECT WITH ME
ONLINE
http://awesomecreatoracademy.com
http://twitter.com/robertoblake
http://youtube.com/robertoblake2
http://facebook.com/robertoblake2
http://robertoblake.com/itunes
http://linkedin.com/in/robertoblake