Put social media to work in your organization. Learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy...

1. SOCIAL MEDIA
BOOT CAMP
®
March 11, 2010 • Detroit MI
Keeping pace with today’s savvy consumer means that you must have command of the latest social
media marketing tools and know how to deploy them in your marketing strategy. In order to take
advantage of the tremendous power of social media, you need to start with a hands-on approach to
give you a plan, the tools and the know-how to make these state of the art marketing tools work for
you and your organization. is social media boot camp will give you everything you need to get
your organization up to speed in the emerging world of social media marketing.
e goal of this social media boot camp is to take you beyond the “now what” phase and have you
putting social media to work in your organization. You’ll learn practical tools, techniques and ideas
that you can use today to create and deploy your social media strategy.
Co-sponsored by: the American Marketing Association and the Detroit AMA Chapter
Hosted by: Davenport University 19499 Victor Parkway Livonia, MI 48152

2. SOCIAL MEDIA BOOT CAMP AGENDA
®
DAY 1 DAY 2
8 a.m. – 5 p.m. Social Media Channels 8 a.m. – Noon
Social content
Continental Breakfast, Lunch & Breaks Continental Breakfast & Breaks Provided
• Blogger outreach
Provided
• Blogs Your Social Media Program
What is Social Media • Audio, video & photo sharing • Define your social media plan
• How social media fits into the purchase • Microblogging (Twitter) • Social media channel selection
and feedback process • Integrate into your current marketing
• Mapping your social media touch points Social platforms program
• Touch point exercise • Social networks (Facebook, MySpace,
• Trust and transparency in social media LinkedIn, etc.) Creating Your Social Media Strategy
• Discussion/support forums • Write your social media strategy
Social Media Metrics • Wikis • Define the tactics
• The Social Media Flywheel • Social media in an integrated marketing
• Social analytics Social interactions program
• Web analytics • Statusphere – social media status updates
• Pipeline metrics • SMS & mobile marketing Putting It All Together
• Metrics Exercise+ • Social media and events • Social media metrics & ROI
• Social media case studies & examples • Implement your social media plan
YOU WILL LEARN MEET THE INSTR UCTORS
• How to determine which social media channels will best fit your TOBY BLOOMBERG has been speaking, teaching and consulting on the
audience and objectives topic since 2004 at conferences and for organizations including: BlogHer,
• What metrics are important and how to measure social media in PRSA, BlogWorldExpo, M/A/R/C, 3M, Chick-Fil-A, CDC,
your organization Cox Communications and Purina. Her blog Diva Marketing,
• How to put together a social media strategy and tactical plan to divamarketingblog.com, is considered by Ad Age (Power 150) as one of the
put social media to work immediately most respected marketing blogs in the world. Toby is profiled in several books
• How organizations have successfully used social media and what on social media: Naked Conversations, Now Is Gone; Twitterville,
you can apply from their successes Digital Handshake; and quoted in BusinessWeek, Wall Street Journal,
Entrepreneur, MSNBC, Atlanta Business Chronicle.
• Where social media fits in the consumer purchase process and
how you can leverage it for brand feedback DAVE EVANS is the author of “Social Media Marketing: An Hour a Day,
a number one ranked title across multiple marketing and business categories
WHO SHOULD ATTEND on Amazon. Dave has extensive advertising experience--at GSD&M he
• Corporate marketing managers and directors responsible for worked with clients including Southwest Airlines, AARP, Wal-Mart,
charting the course for the next generation of marketing in their PGA TOUR, Dial, and Chili’s. Dave has served on the Advisory Board
organization with ad:tech, the Measurement and Metrics Council with WOMMA and is
• Business-to-Business marketers seeking to develop a community a featured AMA Social Media Training Series speaker.
with their clients and leverage social media to grow their vertical
market share. DANA VANDEN HEUVEL is a widely recognized expert on blogging, social
• Business-to-Consumer marketers seeking a competitive edge by media marketing and thought leadership marketing. Dana founded
understanding and mobilizing their customer base on the BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of
Internet through social media vehicles. the nation’s first weblog and social media marketing consultancies. He
• Advertising agency professionals responsible for bringing the currently runs eMarketingSavant TM Group, a marketing technology
latest marketing solutions to bear on their clients’ marketing consulting and training firm that helps marketers leverage emerging marketing
challenges technology to grow their businesses.
PRICE TO REGISTER
Join the AMA and Save on Registration! Visit us online or call us at
AMA MEMBERS $600 WWW.MARKETINGPOWER.COM/SMBOOTCAMP
NON MEMBERS $860 800.AMA.1150
Add $100 after early registration date of 2/11/2010
Also, visit http://www.amadetroit.com/ for more local events.