2H 2014 Marketing Plan

1. Q3 Marketing Campaign
Robert Hyry
Q3 2014
Yadagive
Have A Heart, Yadagive

2. Goal: Drive Traffic
• Top Ten Celebrity Campaign
– The Conlin Company
– Mark Steines
• Social Media
– FB, Twitter, Vine, Pinterest, Tumblr, Instagram
– SEO with Celebrity Landing Pages
• Build the Yadagive Brand!

3. Plan: Celebrities
• Top Ten Celebrities
• Build Celebrity Plan Template
• Match Each with Cause of their Choice
• Build Landing Page
• Incorporate Celebrity Video Testimonials
• Present – Approve – Execute

4. Execute: Q3 Timeline
• Weekly Marketing Meetings – Thursday
• Weekly Staff Meetings - Wednesday
• Finish Celebrity Template with Conlin Co.
• Call and Present to Celebrities
• FB Two Posts per Week – Word of Mouth Marketing
• Community Building and Management
– Twitter: Brand Loyalty
– Vine: Video Viners
– Pinterest: Merchant Connection
– Tumblr: Promote YG Distinctive Brand
– Instagram: Videos, Unique Content with YG Brand
– Google Plus: Business Customers
• Content Creation – Celebrity Video Testimonials

5. Backup

6. Slogans
• Yadagive To Your Cause
– When You Shop Online – At No Extra Cost To You
• Have A Heart, Yadagive

7. Calendar
Q3 2014:
• Marketing Plan Execution
– Friends and Family Push
– The Conlin Company Celebrity
Outreach
– Social Media and Online Test
Advertising
• Technology Requirements
– Build Backend Admin Tools
– A-B Site Testing to Prove Model,
answer: What works best?
– Start Browser Plug-in
– Build Splash Pages for Celebrities
and tweak website based upon
initial customer feedback
Q4 2014:
• Marketing Plan Execution
– Continue Conlin Company
Celebrity Campaign
– Ramp up Social Media and
Online Advertising
• Technology Requirements
– Finish Browser Plug-in
– Start Mobile App Development
– Continue Site Improvements
based upon testing results.