Get a look at staffing trends and challenges in the creative industry, based on research by The Creative Group.

1. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
4
3
2
1
5
6
7
8
9
10
Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States
COMPANIES’ HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES
75%
Expanding
Adding
new positions
STATE OF CREATIVE HIRING — U.S.
Second Half of 2019
* Multiple responses were permitted.
Top responses are shown.
TOP AREAS FOR HIRING*
Web and mobile development
User experience
Web production
User interface and interaction design
Creative development
Visual design
Digital marketing
User research
Social media
Information architecture
of companies plan to increase the
number of freelancers on staff.62%
24%
Maintaining
Only filling
vacated positions
1%
Freezing
Not filling vacated positions
nor creating new ones
1%
Reducing
Eliminating
positions

2. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States
STATE OF CREATIVE HIRING — U.S.
Staffing Challenges
of hiring decision makers say it’s challenging to find skilled creative talent today.86%
4 weeks
to hire for an open
staff-level creative position.
On average, it takes employers:
6 weeks
to hire for an open
management-level
creative position.

3. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States
STATE OF CREATIVE HIRING — U.S.
Digital Marketing Staffing
45%
of hiring decision makers
say their team is understaffed
in digital areas.
75%
say it’s challenging to find
and retain professionals with
up-to-date digital skills.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis-
mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te

4. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States
STATE OF CREATIVE HIRING — U.S.
Digital Marketing Staffing
Responses do not equal 100 percent due to rounding.
How often do you consult IT hiring
decision makers in your company?
Always: 23%
Very often: 42%
Somewhat often: 23%
Not very often: 7%
Never: 4%
How helpful would it be to collaborate with
IT hiring decision makers in your company?
Very helpful: 51%
Somewhat helpful: 41%
Not very helpful: 5%
Not helpful at all: 3%
WHEN HIRING FULL-TIME CREATIVE STAFF TO SUPPORT DIGITAL MARKETING INITIATIVES: