1. Social Media Monitoring

2. Task
On the following pages we provide you with an overview of our capabilities
in the field of social media monitoring.
Cision provides this as an all-round service from one source. Here, the
results are made available and can easily viewed by both the press
department and any other interested department.
For agencies, we derive the results directly to your clients. This can happen
immediately or with time delay - according to your wishes.
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3. Social Media Monitoring
 Cision Social Media Monitoring is the most comprehensive in the
industry
 More than 100 Million Blogs,
 all Social Network websites
 Microblogs, Online forum, more than 20.000 online sources
 More than 450 Video- and Foto-Sharing sites
(Yout-tube, Flickr)
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4. The daily e-mail report
 5 time per week
 Delivered at 8.30 directly to you
email address
 The Monday report covers the
weekend
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5. Optional Analysis
Section Divider

6. Quantitative Analysis
 Presence over time
 Presence arranged by publication types
• numbers of articles
• reached circulation
• timeline and numbers of articles
• timeline and reached circulation
 Geographic presence / allocation
 ranking of publications (top-ten-publicationen)
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7. Advanced media analysis
 All collected material will be screened for relevance and key
messages, and categorized according to key topics specified
by you.
 English summaries will be provided for all Non-English
coverage and for UK content for copyright reasons
 Basic KPI’s are available live in CisionPoint Analytics online
service providing snapshots and trends based directly on your
coverage
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8. Advanced media analysis
 Analysis object can be for example a company, brand, unit,
organization or event
 Analysis is set a specific time period when the coverage is
analyzed. It can be monthly, quarterly, half-yearly or yearly
period (sometimes shorter – for example for events or ad hoc
cases).
 Tracking: broadcast, web, print, social media
 All articles are being analyzed by native language coders
 The conclusions are being written by global analysts
 Targets can be set, benchmarking with actors in the same field
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9. Advanced media analysis – KPI‘s
 Volume and Frequency of media coverage
 Tone-of-Voice and Favorability factors
 Reach: the total potential audience produced by news items within a specific time period
 Impact Score: the likelihood that a reader notices and remembers news about the client in an article
 Net Effect: an estimation of the number of readers who notice and remember news about the client in the
media
 Publicity Value of your media coverage (focusing on editorial content)
 Comparative Performance by country
 Key messages - can be tracked and measured using the Cision methodology
 Press releases
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10. Your Contact
Robert Gohlke
Sales Consultant PR-Software
Telefon: +49 69 710 475 194
Fax: +49 69 710 475 220
Email: robert.gohlke@cision.com
Please visit us at: www.de.cision.com/
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