This document discusses key steps in information design for a website: 1. Identify the website's main message and purpose, which serves as a mission statement to guide the design. 2. Consider the intended audience by gathering details about them such as location, interests, age, and education level. 3. Determine the specific purpose of the website based on the audience, such as providing pizza recipes for people interested in cooking pizza at home. 4. Define the scope or topics that will be covered on the site based on the audience's existing knowledge, such as including ingredients, oven types, and history for a pizza-focused site.