2. “Marketing communication is how you stay in touch with and convey important
information about the company to your customers.”
Newsletter
Websites
E-mail
Written
materials
Communication Vehicles
CO-MARKETING
COMMUNICATION
5. •TAKE ADVANTAGE OF SIZE ECONOMICS
•PRESERVE AN EXISTING MARKET
•CREATE A NEW MARKET
•GAIN ACCESS TO KNOWLEDGE AND PROFESSIONAL EXPERTISE
•INCREASE BARGAINING POWER
•PROMOTE A PRODUCT LINE
•ACCESS A BROAD,DIVERSE CUSTOMER BASE
6. LACK OF A COMMON MISSION
LACK OF COMMITMENT
BARRIERS TO ENTRY AND EXIT
COST OF GROUP DECISION MAKING
7. Ultimately Co-Marketing is a marketing practice where two companies
cooperate with separate distribution channels, sometimes including
profit sharing. Co-Marketing has of recent become very prominent in
the entrainment industry.