2. OUTLINE
Why & Who & What
Your Niche
Onsite SEO
Offsite SEO
Understand Search Engine(s)
Where is my tool
Zinch.cn
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3. Why do we need SEO?
RMB EUR NOK …
In the most cases, SEO is a tool for marketing and sales.
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5. What is SEO?
Search engine optimization (SEO) is the process of
improving
the visibility of a website or a web page in search engines
via the "natural" or unpaid ("organic" or "algorithmic")
search results.
If you want to buy a Android phone, what did you do?
If you are looking for a team in China to build a website for you,
What will you do?
...
SEO or Campaign/Ad?
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6. What if you cannot use search engine?
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7. Where is my Niche?
Three steps:
Keywords
Onsite SEO
Offsite SEO
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8. Best keywords
1. Higher search volume.
2. Lower competitive.
For example:
Check your keywords with searching result:
In the most cases,
if the top 3 is PageRank 9, we’d better give up.
if the top 3 is PageRank 8, think a bit.
if top 1 is PageRank 8, just do it.
https://adwords.google.com/select/KeywordToolExternal
http://trends.google.com/
http://index.baidu.com
http://www.google.com/insights/search
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9. Onsite SEO
Domain (keywords in domain, canonical domain)
URL Structure (keywords in urls)
robots.txt/sitemap.xml
Internal Links (Anchor, Absolute links ...)
Page Title
Page Metadata
Content (keywords density, duplication...)
Content (H1, H2 and H3, Image alt text...)
Update frequency
Server IP/Location
Server Performance
...
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10. Offsite SEO
In-Bound Links
Out-Bound Links
- Link Anchor Text
- PR of incoming links
Social Networking (Facebook, Twiiter..)
Digg your site (Digg ..)
Web Directory (DMOZ, Yahoo Directory, Hao123)
Site Traffic
...
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11. Choose your hat : Black vs White
Shane wears a white hat and Palance wears a black hat,
but the buried psychology of this movie is a mottled, uneasy, fascinating gray.
Don't be evil
Bad neighborhood (Link farm)
Page edit - Too frequent
Javascritp redirect ( or HTML header)
Too many flashes/images
Frame
...
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12. Understand Search Engine
Different shares Different markets
PS: Baidu up to 10% almost so far.
20:80 rule: do 20% work to finish your 80% job.
English -> Google.com
Chinese -> Baidu.com
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13. Think as Search Engine
Think as visitors as well
When you are fishing, think as
fish.
See Your Site As Google Does
http://www.seo-browser.com
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