10. The Present: The Future:
Account handling led insight, Creative, technology
and solution driven
Implementation embedded;
business transformation added Transformative thinking embedded;
extra implementation contingent on
successful ideas
acting as an extension of your
marketing team Your strategic and creative partner
Generalist resourcing model Specialists across planning, tech and
creative
Service driven
Streamlined, agile and effective
Supportive culture
Entrepreneurial culture focused
on business transformation