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Electronic 
music 
produc0on: 
technology, 
technique 
and 
talent 
#med332 
robert.jewi?@sunderland.ac.uk
Overview 
• Technology 
• Technique 
• Talent
Useful 
sources
Wri?en 
& 
designed 
by 
Evan 
Linardi
technologies 
as 
processes 
manifested 
as 
products 
-­‐ 
Jensen 
1990: 
7
“The 
ability 
to 
remix 
media, 
hack 
products, 
or 
otherwise 
tamper 
with 
consumer 
culture 
is 
their 
birthright, 
and 
they 
won't 
let 
outmoded 
intellectual 
property 
laws 
stand 
in 
their 
way” 
-­‐ 
Tapsco? 
& 
Williams, 
2008: 
52
Fairlight 
CMI 
(1979)
ABC-­‐TV 
-­‐ 
1980
Kate 
Bush 
– 
‘Babooshka’ 
– 
Never 
For 
Ever 
(1980)
Afrika 
Bambaataa 
& 
Soul 
Sonic 
Force 
– 
‘Planet 
Rock’ 
(1982)
Frankie 
Goes 
to 
Hollywood 
– 
‘Relax’ 
(1983)
[Trevor 
Horn’s] 
‘claim 
that 
he 
had 
assembled 
the 
whole 
thing, 
using 
the 
Fairlight 
CMI 
to 
sample 
Holly 
Johnson’s 
voice 
rather 
than 
allowing 
him 
to 
actually 
sing 
anything, 
and 
with 
no 
other 
band 
input’ 
-­‐-­‐ 
Andrew 
Blake 
in 
Cook 
et 
al, 
2009: 
p49
Kylie 
Minogue 
– 
‘Sweet 
Music’ 
-­‐ 
Body 
Language 
(2004)
‘In 
1979, 
the 
use 
of 
Page 
C 
and 
Music 
Composi0on 
Language 
(MCL) 
meant 
that 
not 
only 
was 
the 
Fairlight 
a 
synthesizer 
and 
sampler, 
it 
also 
incorporated 
musical 
composi0on 
abili0es. 
By 
1982, 
a 
real-­‐0me 
programmable 
sequencer 
was 
added. 
In 
1983, 
the 
Musical 
Instrument 
Digital 
Interface 
(MIDI) 
and 
Society 
for 
Mo0on 
Picture 
and 
TV 
Engineers 
0me 
code 
(SMPTE) 
were 
supported’ 
-­‐ 
Brabazon, 
2012: 
101-­‐2
Akai 
S-­‐series 
S612 
pictured
Deadmau5 
on 
DJing 
“It 
takes 
two 
days 
to 
learn, 
as 
long 
as 
you 
can 
count 
to 
four” 
“People 
are 
[…] 
smartening 
up 
about 
who 
does 
what 
– 
but 
there’s 
s0ll 
bu?on-­‐pushers 
geong 
paid 
half 
a 
million.” 
-­‐ 
Rolling 
Stone, 
2012
2 
ar0cles 
on 
h?p://pop-­‐music-­‐cult.com
Part 
1: 
the 
dub
35 
‘All 
any 
prime 
minister 
had 
to 
do 
to 
gauge 
the 
winds 
was 
to 
listen 
closely 
to 
the 
week’s 
45 
rpm 
single 
releases; 
they 
were 
like 
poli0cal 
polls 
set 
to 
melody 
and 
riddim’ 
-­‐ 
Jeff 
Chang, 
2005: 
31 
Arthur 
‘Duke’ Reid: 
“King 
of 
Sound 
& 
Blues” 
1956, 
1957 
and 
1958
Rudolph 
‘Ruddy’ 
Redwood 
& 
Byron 
Smith 
1962 
– 
Jamaican 
independence 
1964 
– 
Reid 
built 
recording 
studio 
1967 
– 
The 
Paragons
Part 
2: 
the 
‘mix’ 
Nicky 
Siano
Part 
3: 
the 
‘edit’ 
1972 
– 
Botel 
club, 
Fire 
Island, 
New 
York
Law 
of 
the 
Land 
starts 
with 
clapping 
and 
[Gibbons] 
used 
to 
extend 
that 
sec0on 
in 
real 
0me 
but 
there 
were 
a 
few 
fuck-­‐ups, 
so 
I 
said, 
‘Why 
don’t 
we 
record 
the 
song 
over 
and 
over 
again, 
just 
the 
beginning 
of 
it, 
and 
then 
splice 
the 
magne0c 
tape 
together?’... 
Then 
we 
pressed 
it 
to 
acetate. 
-­‐ 
Lawrence, 
2008: 
288
Part 
4: 
the 
‘break’ 
1967 
– 
Clive 
Campbell 
(AKA 
DJ 
Kool 
Herc) 
arrives 
in 
the 
Bronx 
from 
Jamaica
“We 
might 
an0cipate 
a 
new 
music 
based 
on 
reworking 
MP3 
recordings 
pulled 
from 
the 
Internet 
. 
. 
. 
. 
In 
this 
respect, 
the 
Internet 
is 
more 
than 
just 
a 
means 
of 
distribu0on, 
it 
becomes 
a 
raison 
d’être 
for 
a 
culture 
based 
on 
audio 
data” 
– 
Riddell, 
2001, 
p.341 
cited 
in 
Shiga, 
2007: 
94
42
43
The 
Prodigy 
– 
‘Smack 
My 
Bitch 
Up’ 
– 
The 
Fat 
Of 
The 
Land 
(1997)
"In 
the 
old 
days, 
samples 
were 
$2,500 
or 
$1,500. 
… 
I 
paid 
$2,000 
for 
a 
Gladys 
Knight 
sample 
for 
'Can 
It 
Be 
All 
So 
Simple' 
off 
Enter 
the 
Wu-­‐Tang 
(36 
Chambers). 
That 
was 
a 
big 
intro, 
and 
the 
hook 
was 
repe00ous. 
Something 
like 
that 
nowadays 
would 
cost 
$10,000."
• “mass 
culture 
provides 
the 
building 
blocks 
for 
the 
stuff 
we 
create” 
– Lessig 
in 
Lasica, 
2005
Industry 
response 
• lobbying 
for 
legisla0ve 
changes 
• court 
ac0ons 
• educa0on 
and 
propaganda 
campaigns 
• technological 
means 
• For 
more 
info 
see 
Allen 
(2008) 
and 
Lessig 
(2004, 
2008)
Expansion 
of 
U.S. 
copyright 
law 
(assuming 
authors 
create 
their 
works 
35 
years 
prior 
to 
their 
death)
Piracy 
used 
to 
be 
about 
folks 
who 
made 
and 
sold 
large 
numbers 
of 
counterfeit 
copies. 
Today, 
the 
term 
“piracy” 
seems 
to 
describe 
any 
unlicensed 
ac0vity, 
especially 
if 
the 
person 
engaging 
in 
it 
is 
a 
male 
teenager. 
The 
content 
industry 
calls 
some 
things 
that 
are 
unques0onably 
legal 
“piracy”’. 
-­‐ 
Litman, 
2000: 
7-­‐8
56
h?p://remix.nin.com/
h?p://www.djsasha.com/mailer/
Copyright/copywrong? 
• Technological 
shiys 
• Cultural 
shiys 
• Legal 
shiys 
• DMCA 
• Fair 
use/dealing 
• Sonny 
Bono 
Copyright 
Term 
Extension 
Act
If you were sued every time you accidentally violated copyright 
law in a single day how much would you owe?
Conclusion 
• Less 
than 
2% 
of 
works 
have 
any 
con0nuing 
commercial 
value 
(Lessig, 
2004) 
• CTEA 
= 
Mickey 
Mouse 
act? 
• ‘Rent-­‐seeking’? 
• S0fling 
crea0vity?
• ‘Sound 
desk’ 
-­‐ 
Rob 
Jewi? 
• ‘The 
Beatles 
Part 
2 
8-­‐track’ 
-­‐ 
Paul 
Riismandel 
• ‘mixtape 
from 
a 
friend 
in 
college’ 
– 
jessamyn 
west 
• ‘BASF 
DAT 
Digital 
Audio 
Tape’ 
– 
windthoek 
• ‘IMGP6827_minidisc’ 
– 
Rae 
Allen 
• ‘Akai 
APC40’ 
-­‐ 
David 
J 
• ‘Moog 
Li?le 
Pha?y 
Tribute 
Edi0on’ 
– 
Leo 
Jun 
• ‘Radium 
49 
M-­‐Audio 
Keyboard 
– 
5’ 
– 
Dave 
Sag 
• ‘roland 
tb-­‐303 
bass 
line’ 
– 
dr. 
mo?e 
• ‘Sample 
this’ 
– 
John 
Athayde 
• ‘Analog 
music 
playing 
device’ 
– 
Robert 
Frieberger 
• ‘laws 
for 
atoms’ 
– 
Will 
Lion 
63

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Med332 electronic music production and creativity

  • 1. Electronic music produc0on: technology, technique and talent #med332 robert.jewi?@sunderland.ac.uk
  • 2. Overview • Technology • Technique • Talent
  • 4. Wri?en & designed by Evan Linardi
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. technologies as processes manifested as products -­‐ Jensen 1990: 7
  • 10. “The ability to remix media, hack products, or otherwise tamper with consumer culture is their birthright, and they won't let outmoded intellectual property laws stand in their way” -­‐ Tapsco? & Williams, 2008: 52
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 19.
  • 20. Kate Bush – ‘Babooshka’ – Never For Ever (1980)
  • 21.
  • 22. Afrika Bambaataa & Soul Sonic Force – ‘Planet Rock’ (1982)
  • 23.
  • 24. Frankie Goes to Hollywood – ‘Relax’ (1983)
  • 25. [Trevor Horn’s] ‘claim that he had assembled the whole thing, using the Fairlight CMI to sample Holly Johnson’s voice rather than allowing him to actually sing anything, and with no other band input’ -­‐-­‐ Andrew Blake in Cook et al, 2009: p49
  • 26. Kylie Minogue – ‘Sweet Music’ -­‐ Body Language (2004)
  • 27.
  • 28. ‘In 1979, the use of Page C and Music Composi0on Language (MCL) meant that not only was the Fairlight a synthesizer and sampler, it also incorporated musical composi0on abili0es. By 1982, a real-­‐0me programmable sequencer was added. In 1983, the Musical Instrument Digital Interface (MIDI) and Society for Mo0on Picture and TV Engineers 0me code (SMPTE) were supported’ -­‐ Brabazon, 2012: 101-­‐2
  • 29.
  • 31.
  • 32. Deadmau5 on DJing “It takes two days to learn, as long as you can count to four” “People are […] smartening up about who does what – but there’s s0ll bu?on-­‐pushers geong paid half a million.” -­‐ Rolling Stone, 2012
  • 33. 2 ar0cles on h?p://pop-­‐music-­‐cult.com
  • 34. Part 1: the dub
  • 35. 35 ‘All any prime minister had to do to gauge the winds was to listen closely to the week’s 45 rpm single releases; they were like poli0cal polls set to melody and riddim’ -­‐ Jeff Chang, 2005: 31 Arthur ‘Duke’ Reid: “King of Sound & Blues” 1956, 1957 and 1958
  • 36. Rudolph ‘Ruddy’ Redwood & Byron Smith 1962 – Jamaican independence 1964 – Reid built recording studio 1967 – The Paragons
  • 37. Part 2: the ‘mix’ Nicky Siano
  • 38. Part 3: the ‘edit’ 1972 – Botel club, Fire Island, New York
  • 39. Law of the Land starts with clapping and [Gibbons] used to extend that sec0on in real 0me but there were a few fuck-­‐ups, so I said, ‘Why don’t we record the song over and over again, just the beginning of it, and then splice the magne0c tape together?’... Then we pressed it to acetate. -­‐ Lawrence, 2008: 288
  • 40. Part 4: the ‘break’ 1967 – Clive Campbell (AKA DJ Kool Herc) arrives in the Bronx from Jamaica
  • 41. “We might an0cipate a new music based on reworking MP3 recordings pulled from the Internet . . . . In this respect, the Internet is more than just a means of distribu0on, it becomes a raison d’être for a culture based on audio data” – Riddell, 2001, p.341 cited in Shiga, 2007: 94
  • 42. 42
  • 43. 43
  • 44.
  • 45.
  • 46. The Prodigy – ‘Smack My Bitch Up’ – The Fat Of The Land (1997)
  • 47.
  • 48.
  • 49.
  • 50. "In the old days, samples were $2,500 or $1,500. … I paid $2,000 for a Gladys Knight sample for 'Can It Be All So Simple' off Enter the Wu-­‐Tang (36 Chambers). That was a big intro, and the hook was repe00ous. Something like that nowadays would cost $10,000."
  • 51.
  • 52. • “mass culture provides the building blocks for the stuff we create” – Lessig in Lasica, 2005
  • 53. Industry response • lobbying for legisla0ve changes • court ac0ons • educa0on and propaganda campaigns • technological means • For more info see Allen (2008) and Lessig (2004, 2008)
  • 54. Expansion of U.S. copyright law (assuming authors create their works 35 years prior to their death)
  • 55. Piracy used to be about folks who made and sold large numbers of counterfeit copies. Today, the term “piracy” seems to describe any unlicensed ac0vity, especially if the person engaging in it is a male teenager. The content industry calls some things that are unques0onably legal “piracy”’. -­‐ Litman, 2000: 7-­‐8
  • 56. 56
  • 59.
  • 60. Copyright/copywrong? • Technological shiys • Cultural shiys • Legal shiys • DMCA • Fair use/dealing • Sonny Bono Copyright Term Extension Act
  • 61. If you were sued every time you accidentally violated copyright law in a single day how much would you owe?
  • 62. Conclusion • Less than 2% of works have any con0nuing commercial value (Lessig, 2004) • CTEA = Mickey Mouse act? • ‘Rent-­‐seeking’? • S0fling crea0vity?
  • 63. • ‘Sound desk’ -­‐ Rob Jewi? • ‘The Beatles Part 2 8-­‐track’ -­‐ Paul Riismandel • ‘mixtape from a friend in college’ – jessamyn west • ‘BASF DAT Digital Audio Tape’ – windthoek • ‘IMGP6827_minidisc’ – Rae Allen • ‘Akai APC40’ -­‐ David J • ‘Moog Li?le Pha?y Tribute Edi0on’ – Leo Jun • ‘Radium 49 M-­‐Audio Keyboard – 5’ – Dave Sag • ‘roland tb-­‐303 bass line’ – dr. mo?e • ‘Sample this’ – John Athayde • ‘Analog music playing device’ – Robert Frieberger • ‘laws for atoms’ – Will Lion 63