2. INVENTA BRAND EXPERIENCE
One of my goals when I started at Inventa was
help with a refresh of the brand. Inventa has been
around for 18 years and their brand identity,
website and collateral desperately needed a
rehaul. The solution was to evolve the existing
logo - which had sentimental value, equity, and a
customized font – by transforming it into a
dynamic call-to-action. Invent-a-brand-
experience.

3. INVENTA BRAND EXPERIENCE
The second phase of the re-brand was the
website. We created a responsive site with
parallax effect and utilized big, bold and colourful
event images as the backgrounds. The scrolling
home page defined who we are, what we do, and
our core values.
Visit the site
http://www.inventaworld.com/

4. CIBC PANAMAZING SQUARE
Many brands would be present and activating at
Pan Am Park and CIBC needed to stand out. We
were challenged to create a footprint that would
be the go-to footprint of Pan Am Park.
The solution – 10,000 sq. ft. PanAmazing Square
was the place to watch the Games. With special
appearances by CIBC Team Next athletes, our
torch relay conga-line expert and roaming Pan
Ambassadors with carts full of PanAmazing
goodies we successfully celebrated CIBC’s
commitment to the Games.

5. CIBC PANAMAZING SQUARE
PanAmazing Square’s jam-packed schedule of
events and dedicated zones had a something for
everyone.
• Massive LED screen
• Hundreds of chairs
• Kidsport KidZone
• Device charging station
• Sport Celebrity meet-and-greets
• PanAmazing entertainment
• Message wall
• Free event tickets to CIBC customers
• Free swag: flags, plush toys, sunglassses
Watch the Torch Relay video, the lead-up to the Pan Am Games
https://vimeo.com/153459663?from=outro-embed

6. BMW 7 SERIES CANADIAN LAUNCH
Inventa designed and executed three ultra exclusive
events that will took place in Toronto, Montreal and
Vancouver in the month of October. Our theme –7
Senses of Luxury – leveraged the class leading
design and technology that has gone into this highly
anticipated vehicle.
Watch the video
https://vimeo.com/153459663

7. BMW 7 SERIES CANADIAN LAUNCH
Watch the video
https://vimeo.com/153459663
The event was a luxurious feast for the senses.
The 7 Senses of Luxury theme came to life at each
touchpoint relating back to the unique features of the car.
From the delectable foods, to the refined sounds of our
Steinway piano performance, our unique venue housed
up to ten BMW vehicles and two private jets.

8. LYP SYNC CHALLENGE /
LIGHT THE NIGHT TORONTO
Watch the video
https://vimeo.com/153813416
By establishing "Music in our Veins" as the creative
platform, the Lyp Sync Challenge became a fun
team-building fundraising activation. Corporations,
vendors and departments were encouraged raise
funds for blood cancers by challenging each other
with lip sync videos.

9. LYP SYNC CHALLENGE /
LIGHT THE NIGHT TORONTO
Watch the video
https://vimeo.com/153813416
Supporters of blood cancers were directed to the
Lyp-Sync Challenge page on the LightTheNight.ca.
There they could upload their own video, watch other
participant videos, vote for their favourites and
donate funds.

10. NESTEA TEAKI BAR
A first for the brand – 360 degrees of refreshment –
NESTEA launched its summer sampling program at
Bestival in Toronto with a TEAki Bar.
The concept of the TEAki Bar was rooted in new
television commercial which encourages the target
to take a moment out of their busy day to refresh
themselves no matter where they are. The TEAki
bar, which travels as a cube pulled by a branded
vehicle promoting NESTEA’s new flavours and
formats. The program refreshed hundreds of
thousands of people at fairs and festivals across
Canada.

11. SOFINA FOODS
PRINT AD – SAN DANIELE PROSCIUTTO
Our challenge was to introduce and de-mistify
Italian deli meats to new users, while not alienating
their core audience.
Learn Itailan One Bite at a Time became the over-
aching creative platform in year one. In year two, we
evolved of our Learn Italian one bite at a Time
campaign by introducing key words into our
headlines that describe the tasting notes and
sensual experience of enjoying Italian foods. Shown
is one of four print ads.

12. SOFINA FOODS
MASTRO & SAN DANIELE WEBSITE
In year one, 'Learn Italian one bite at a time' print
campaign was so successful, we continued the
journey for our fans by directing them to the
ShareSanDaniele.com and ShareMastro.com
website. There they could learn about Italian deli
meats and inspire them to try our recipes.
Visit the site
http://sharemastro.com/
http://sharesandaniele.com/

13. SOFINA FOODS
DELI NATURALLY!
We were also challenged to create the launch
campaign for DeliNaturally! Its new line of ‘natuarl’
deli meats – no gluten, preservatives
Concept for Transit 'reveal' ad.
Visit the site:
https://www.facebook.com/DeliNaturally

14. UNILEVER
30 WAYS FOR BEAUTIFUL HAIR

15. UNILEVER
KNORR, WHAT'S FOR DINNER?
Direct Mail
Dinner's in the bag - door hanger included:
12 page recipe magazine, Knorr branded shopping
bag, coupon, product sample, fridge magnet w/ QR
code. – scan the code for new recipe ideas every
week with Knorrr’s What’s for Dinner Meal Ideas
Visit the site:
http://www.knorr.ca/

16. UNILEVER
KNORR, WHAT'S FOR DINNER?
MEAL IDEAS
Every 2 weeks our the recipes on our digital
campaign was refreshed with new Meal ideas
recipes which could be accessed either at home or
in-store.
Visit the site:
http://www.knorr.ca/

17. KRAFT FOODS
KRAFT HOCKEYVILLE
Kraft and CBC celebrated our national past time by
broadcasting a friendly game featuring two NHL
teams in the community's local arena.
Kraft Hockeyville
National Scale Program
Kraft Foods, CBC
Visit the site:
https://www.krafthockeyville.com/

18. KRAFT FOODS
KRAFT CELEBRATION TOUR
I was part of the team to bring this program to life.
From the brand identity, print ads, to all in-store POS.
Kraft and TSN celebrated communities across Canada
by travelling to them and broadcasting TSN's
Sportscentre live at 10 lucky communities across the
country.
Kraft Celebration Tour
National Scale Program
Kraft Foods, TSN
Watch the video:
https://www.youtube.com/watch?v=3acSzBggmYY

19. KRAFT FOODS
BULLSEYE BBQ SAUCE
Billboard Ad
Typography written with actual BBQ sauce.

20. MONERIS
PAYD
We were challenged to design and develop the
creative platform for Moneris’ new product for payment
transactions.
We created the brand identity, nomenclature,
packaging, print and online ads.

21. ART GALLERY OF ONTARIO
MASSIVE PARTY FUNDRAISER
The original painting by Augustus John of the notorious
Marchesa Luisa Casati hangs at the AGO today. And
her story became the theme of AGO's Massive Party.
This is one of four photographs used in the
promotional advertising for the annual fundraiser.
Other collateral included: print ads, eblasts, tickets,
posters, invitations.
Watch the seed videos:
https://www.youtube.com/watch?v=OEQITKJU96A
https://www.youtube.com/watch?v=KFOr0dsLeeo

22. WILLIAM GRANT & SONS
GLENFIDDICH
NORTH OF 50
For a Scotch afficionado, sampling a rare 50 year old
would be like a hippy's Burning Man. So we created an
event that would probably never be replicated again –
by flying consumers to Fairmont Banff Springs for a
very rare weekend of all things Scotch.

23. WILLIAM GRANT & SONS
GLENFIDDICH - NORTH OF 50
Necktag, Website, Fairmont Banff Springs Event
Neck tags promoting the promotion were a challenge
on the Glenfiddich tube – so we improvised.
A microsite was created for registration purposes, but
it also became the hub of the event.

24. KRAFT FOODS
PEEK FREANS
AS THE COOKIE CRUMBLES
This all started as a Direct Mail campaign. A door
hanger with two cookies inside and coupon and a
call-to-action to visit AstheCookieCrumbles.ca to
watch a hilarious online soap opera unfolding in a
fictional tea house in Glamora County.
Watch the trailer:
https://www.youtube.com/watch?v=Xj_C-zal_ZE

25. MICROSOFT
XBOX 360
PARENTAL STREET CRED
The new console set out to help parents reconnect
with their kids. How? By teaching them some Street
Cred.
We created a series of step-by-step You Tube videos,
mall tours, gave a way stickers, and created pocket-
sized cheat sheets for parents.
Watch the videos:
https://www.youtube.com/watch?v=RcD0aX9QNaE
https://www.youtube.com/watch?v=mNXs82bm6ek
https://www.youtube.com/watch?v=DB5xjZ0CvgU
https://www.youtube.com/watch?v=Pa68vhZ2f1E

26. KRAFT FOODS
KRAFT DINNER
ON-PACK PROMOTIONS
Gotta be bankrolled
Score a Board
Sweet Suite

27. KRAFT FOODS
KRAFT PEANUT BUTTER
THE HUG TOUR
How do you create a peanut butter experience
without product samples?
Crunchy & Smoothy, – Kraft Peanut Butter's iconic
life-sized mascots went on a national tour.
For every 'bear hug' $1 went to a local food
bank.This program still continues today.

28. KRAFT FOODS
LU BISCUITS
A LITTLE PIECE OF ART
LU Biscuits have been around for a century and its
considered a refined treat. The 8 foot picture of the
Mona Lisa was made of 2"x3" fridge magnets of
antique LU Biscuit posters designs. Consumers were
invited take a 'little piece of art' home with them while
they sampled LU biscuits.

29. PORTS TORONTO
BRAND IDENTITY & NOMENCLATURE.
Previously known as the Port Authority of Toronto, the
government-funded entity felt their brand had grown stale.
With the evolving and rapid growth of the city, so too
demand of it's three properties –Billy Bishop Airport, Port
of Toronto, Outer Harbour Marina– The Port Authority of
Toronto needed a new name and graphic system that
clearly conveyed the values of approachability, positivity,
inclusiveness, and forward-thinking. Values the leadership
team strives for every day.
Visit the site:
http://portstoronto.com/
Watch the video:
https://vimeo.com/117011125

30. Kelloggs
SPECIAL K KITCHEN
Concept for a semi-permanent in-store display.
The concept derived from the insight that we all store
our favourite foods in unique places in our own
kitchens.
Shoppers would be encouraged by Brand
Ambassadors to open the drawers and cupboards to
discover the new and various Special K products.

31. Get in touch with me:
rob.ciancamerla@rogers.com
416-737-5613