10. Belmont
SEO
101 Google
Only 1 traditional
“Organic Result”
11. Belmont
SEO
101 The $200,000,000,000 Idea
Google was the 1st search engine to use the value of links to help rank pages in their results.
PageRank (named for founder Larry Page) is assigned to each webpage.
This was a HUGE leap forward in serving more relevancy with less spam.
12. Belmont
SEO
101 In the Beginning
1990 - Archie
Searched early Internet
File Names via FTP
1991 - Veronica
Gopher Protocol
Very Easy Rodent-Oriented Net-wide Index to Computer Archives
1993 - Jughead
1993 - World Wide Web Wanderer: 1st Web Robot
1993 –ALIWEB:1st crawl meta data&allow submission
1994 – WebCrawler: Indexed entire pages
1994 – Lycos: Introduced Word Proximity Bonus
1995 – AltaVista: Fast, Fresh
13. Belmont
SEO
101 Why Google Won
•More Relevant Results
•Faster
•Much More Simple
•Less Spam
14. Belmont
SEO
101 The $200,000,000,000 Idea
Google was the 1st search engine to use the value of links to help rank pages in their results.
PageRank (named for founder Larry Page) is assigned to each webpage.
This was a HUGE leap forward in serving more relevancy with less spam.
15. Belmont
SEO
101 Google
Organic
Results
aka
Plain Old
Google
21. Belmont
SEO
101 Google
Right Words in the Right Places
Links
+1’s
22. Want to Learn More?
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