Product Design Presentation Deck presented at ProductCamp 2010 Toronto. Presented by Richard McCann

1. Product Design Presented By: Richard McCann Portfolio Product Management

2. Bio: Richard McCann 8+ yrs in Product Management 15+ yrs in managing web solutions Primarily focused on B2B SaaS applications

3. Today’s Format I do a quick recap of Product Design, and get everyone jazzed up You provide hilarious, insightful, memorable stories for all of us to learn from (no pressure) We all avoid the #fail tag from lucky folks twittering with their new Ipads

4. Product Design Defined: Taking a concept from initial idea to actualization Techniques and Tools that help paint the picture Mockups, Prototypes, Storyboards Making the idea tangible Iterative Process Tools: Wireframe of a new web application Cardboard in the shape of an Ipad 3D Rendering of a engine part Plastic model of a new vacuum Use Cases

5. Design and Modelling Use the tools that works for you and the idea Storyboard vs. Mockup vs. Physical Model Stay Focused, Solve the original challenge Who? What is their Goal? What is stopping them? No construction signs! No fillers! No Weather! Don’t recreate the wheel on the basics. Usability is paramount. Don’t over-engineer. Google Search, Iphone, Craigslist, Salesforce, Xbox

6. Get Feedback Be able to talk every element of your design. Show everyoneUse multiple techniques to validate the design Surveys (pictures/demos) Beta groups Customer Focus Groups, 1:1 Sessions (Clients, Experts) Run Scenarios at it. Carry it around with you Capture the new ideas the design generates. Be willing to throw it all away and start again

7. Your turn Question 1: You’ve are about to extent your product for the Ipad. What techniques & tools would you use to design the product?

8. You again Question 2: You just finished your first prototype of the Ipad Product Configurator. How and where do you get your feedback?

9. Last time, I promise Question 3: If you were talking to a junior Product Manager, what tools/techniques would you recommend in Product Design ? What would you recommend they steer away from?