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Social Media Presentation Wan

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Bonfire Marketing Company
Bonfire Marketing Company

Bonfire Marketing presented for the Working Artist Network 8/30/2009

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Social Media…?
The 10,000 Foot View of Why…
It’s Right here!
It’s Right here!
Where is everyone going?
But don’t worry about the tools yet
After all…..
Consumers like… Learning Events Relevance Value Exclusivity Entertainment
A small % create, but that number is increasing
What do I do? First, Listen
How to listen…Create a Dashboard Great User Interface and Widgets Perfect for Sharing Privately with a Team Stable and Info in a Stream Step by Step How To http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
http://search.twitter.com Advanced Search on Twitter Features to Notice
Think about that… Real time monitoring of key influencer Geographic relevance filtering Tone and emotion about topics Links that are being shared
In a… Information
Second, Know Thyself Focus on your strengths Photos Flickr, Picasa, Facebook, Twitpic Video YouTube, Facebook, Vimeo, White Pages Scribd, issuu, docstoc Education Slideshare, YouTube Communication Twitter, Facebook, LinkedIn
Third, Know Thy Target Demographics Behaviors Needs http://www.forrester.com/groundswell/profile_tool.html
Fourth….BUILD! Project Profile Company/project Page Personal Blog
A Blog Controlled message Simple to manage RSS feed stream Foundation for all outgoing messaging Automation SEO Compliant Repurpose Industry Material
Automation Blog Group Page All you have to do is blog and RSS does the rest
The Set Up Education? Branding? Start a Group Drive awareness, but do not brand Rally and inspire to act Limit messaging (1 per week max) Invite all friends to group Start a Cause Cause application Invite all friends to cause Build a Page http://www.facebook.com/advertising/?pages Build page completely Upload pictures/video Incorporate Blog RSS feed into notes Add applications –Twitter, Youtube, Flickr Invite all friends to become a fan Update fans weekly and as events come up
Why? Precise Demographics
Why? 260,000,000 Active Users! (and all activities are viral on the newsfeed)
The Set Up On Twitter.com Applications Name – Use a person’s name URL – Get close to your business name Icon – 48x48 logo Background Customization – No more than 800k Invite all friends in contact list – Gmail, Yahoo, Hotmail HootSuite Build profile Add Twitter accounts Import RSS feed (under settings) Bonus: schedule tweets
HootSuite Analytics
Why? Twitter Page SEO Google is indexing Tweets with heavy relevance
Why? Research What are people saying?
Why? Content Generation Engine import a widget to your website
Why? Word-of-Mouth “Passalong” Spreading value and information virally
Why? PR Gravity Journalist are using Twitter!
In Summary! Step 1: Listen Step 2: Know Thyself Step 3: Know Thy Target Step 4: Build
Social Media Presentation Wan

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Social Media Presentation Wan

  • 2. The 10,000 Foot View of Why…
  • 6. But don’t worry about the tools yet
  • 8. Consumers like… Learning Events Relevance Value Exclusivity Entertainment
  • 9. A small % create, but that number is increasing
  • 10. What do I do? First, Listen
  • 11. How to listen…Create a Dashboard Great User Interface and Widgets Perfect for Sharing Privately with a Team Stable and Info in a Stream Step by Step How To http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
  • 12. http://search.twitter.com Advanced Search on Twitter Features to Notice
  • 13. Think about that… Real time monitoring of key influencer Geographic relevance filtering Tone and emotion about topics Links that are being shared
  • 14. In a… Information
  • 15. Second, Know Thyself Focus on your strengths Photos Flickr, Picasa, Facebook, Twitpic Video YouTube, Facebook, Vimeo, White Pages Scribd, issuu, docstoc Education Slideshare, YouTube Communication Twitter, Facebook, LinkedIn
  • 16. Third, Know Thy Target Demographics Behaviors Needs http://www.forrester.com/groundswell/profile_tool.html
  • 17. Fourth….BUILD! Project Profile Company/project Page Personal Blog
  • 18. A Blog Controlled message Simple to manage RSS feed stream Foundation for all outgoing messaging Automation SEO Compliant Repurpose Industry Material
  • 19. Automation Blog Group Page All you have to do is blog and RSS does the rest
  • 20. The Set Up Education? Branding? Start a Group Drive awareness, but do not brand Rally and inspire to act Limit messaging (1 per week max) Invite all friends to group Start a Cause Cause application Invite all friends to cause Build a Page http://www.facebook.com/advertising/?pages Build page completely Upload pictures/video Incorporate Blog RSS feed into notes Add applications –Twitter, Youtube, Flickr Invite all friends to become a fan Update fans weekly and as events come up
  • 21. Why? Precise Demographics
  • 22. Why? 260,000,000 Active Users! (and all activities are viral on the newsfeed)
  • 23. The Set Up On Twitter.com Applications Name – Use a person’s name URL – Get close to your business name Icon – 48x48 logo Background Customization – No more than 800k Invite all friends in contact list – Gmail, Yahoo, Hotmail HootSuite Build profile Add Twitter accounts Import RSS feed (under settings) Bonus: schedule tweets
  • 25. Why? Twitter Page SEO Google is indexing Tweets with heavy relevance
  • 26. Why? Research What are people saying?
  • 27. Why? Content Generation Engine import a widget to your website
  • 28. Why? Word-of-Mouth “Passalong” Spreading value and information virally
  • 29. Why? PR Gravity Journalist are using Twitter!
  • 30. In Summary! Step 1: Listen Step 2: Know Thyself Step 3: Know Thy Target Step 4: Build