Social Media Presentation OEN
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Oregon Entrepreneurs Network Social Media presentation by Ryan Lewis on 8-19-2009
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Social Media Presentation OEN
- 2. What Happened to Tradition? It’s Right here!
- 3. The 10,000 Foot View of Why…
- 4. Where is everyone going?
- 5. But don’t worry about the tools yet
- 6. After all…..
- 7. Here’s a Secret… No one likes advertising!
- 8. Consumers like… Learning Events Value Relevance Exclusivity Entertainment
- 9. A small % create, but that number is increasing
- 10. What do I do? First, Listen
- 12. How to listen…Create a Dashboard Great User Interface and Widgets Perfect for Sharing Privately with a Team Stable and Info in a Stream Step by Step How To http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
- 14. Advanced Search on Twitter Features to Notice
- 15. Think about that… Real time monitoring of key influencer Geographic relevance filtering Tone and emotion about topics Links that are being shared
- 16. Real Time Conversations on Twitter
- 17. The feed goes here And comes out here And it’s all in real time!!!
- 18. In a… Information
- 19. MYTH Perception 80% of CEO’s believe their brand provides superior customer experience Reality 8% of their customer agree (Bain & Company)
- 20. Second, Know Thyself Focus on your strengths Photos Flickr, Picasa, Facebook, Twitpic Video YouTube, Facebook, Vimeo, White Pages Scribd, issuu, docstoc Education Slideshare, YouTube Communication Twitter, Facebook, LinkedIn
- 21. Third, Know Thy Customer Demographics Behaviors Needs http://www.forrester.com/groundswell/profile_tool.html
- 22. Fourth….BUILD! Company Profile Company Page Company Blog
- 23. A Blog Controlled message Simple to manage RSS feed stream Foundation for all outgoing messaging Automation SEO Compliant Repurpose Industry Material
- 24. Automation Blog Group Page All you have to do is blog and RSS does the rest
- 25. Social Media Success Hinges on PassionWhat is Your 1 Thing? BMW – Driving Amazon – Books Geico – Savings REI – Outdoors Harley Davidson – Freedom Intel – Innovation Nordstrom – Service Know your 1 thing and be the best
- 26. The Set Up Education? Branding? Start a Group Drive awareness, but do not brand Rally and inspire to act Limit messaging (1 per week max) Invite all friends to group Start a Cause Cause application Invite all friends to cause Build a Page http://www.facebook.com/advertising/?pages Build page completely Upload pictures/video Incorporate Blog RSS feed into notes Add applications –Twitter, Youtube, Flickr Invite all friends to become a fan Update fans weekly and as events come up
- 27. Why? Precise Demographics
- 28. Why? 260,000,000 Active Users! (and all activities are viral on the newsfeed)
- 29. The Set Up On Twitter.com Applications Name – Use a person’s name URL – Get close to your business name Icon – 48x48 logo Background Customization – No more than 800k Invite all friends in contact list – Gmail, Yahoo, Hotmail HootSuite Build profile Add Twitter accounts Import RSS feed (under settings) Bonus: schedule tweets
- 31. Why? Twitter Page SEO Google is indexing Tweets with heavy relevance
- 32. Why? Research What are people saying?
- 33. Why? Content Generation Engine import a widget to your website
- 34. Why? Word-of-Mouth “Passalong” Spreading value and information virally
- 35. Why? PR Gravity Journalist are using Twitter!